Hairy crabs at the mouth of the Yellow River climb onto the people's tables

Above, good water breeds good crabs, and hairy crabs at the mouth of the Yellow River are popular with consumers. Photo by Wang Na (Zhongjing Vision) The picture on the left shows the standardized breeding pond of hairy crabs at the mouth of the Yellow River. Photo by Liu Wenming (CEI Vision) Tourists who drive to Beidaihe Happy Bay PC Camp for a vacation have a picnic by the sea. (File photo)

When it comes to hairy crabs, many people will think of Yangcheng Lake. In recent years, hairy crabs at the mouth of the Yellow River have begun to "run rampant" to the people's tables. The mighty Yellow River, wrapped in a large amount of sediment, entered the sea in Dongying, Shandong. The hairy crabs that grow up here enjoy plenty of light, drink the water of the Yellow River with slight salinity, and eat delicious aquatic grasses, small fish and shrimp and snails, so the yellow is full of cream and tender, attracting a group of loyal consumers.

"Our customers are all over the country, southeast Asia also has many customers, customer service after-sales service of more than 120,000 customers." What impressed me the most was the sales situation in 2021, and my personal sales performance reached more than 10 million yuan. Song Jingjing, a salesman at Dongying Huize Agricultural Technology Co., Ltd., said that the sales season of hairy crabs at the mouth of the Yellow River began on September 5 last year, catching up with other strains of crabs for half a month; Last year, the company's annual sales exceeded 50 million yuan, and 3 million hairy crabs were snapped up.

Nowadays, there is "Yangcheng Lake" in the south, "Yellow River Estuary" in the north, and the golden signboard of "Yellow River Estuary Hairy Crab" is getting brighter and brighter. In recent years, Kenli District of Dongying City has firmly established the concept of "green water and green mountains are golden mountains and silver mountains", deepened the cultivation of "Yellow River Estuary Hairy Crab" regional characteristic advantageous industries, unswervingly followed the road of high-quality development, implemented large-scale breeding, standardized management, and brand operation, and realized the extension of the Yellow River Estuary hairy crab industry to the high-end of the value chain. This characteristic industry along the saline and alkali land along the Yellow Coast is helping to promote consumption and promote rural revitalization.

Realize "On Selling"

Kenting district has been farming hairy crabs since the early 1990s. Initially, the breeding model was based on extensive farming, mainly feeding low-value bait such as bran, soybean meal and corn. "At that time, the adult crabs farmed were small in size and had low economic benefits, with an average yield of about 60 catties per mu and an average benefit of about 1,000 yuan per mu." Li Zijun, director of the Bureau of Oceanography and Fisheries of Kenli District, Dongying City, said.

In order to promote the healthy development of the hairy crab industry in the Yellow River Estuary, Kenli District issued the "Opinions on Supporting the Integration and Development of Modern Agriculture and Tourism", studied and drafted the "Opinions on Supporting the Development of the Hairy Crab Industry in the Yellow River Estuary", firmly took the road of scale and standardization, introduced two leading enterprises of Hengsheng Agricultural Technology Co., Ltd. and Huize Agricultural Technology Co., Ltd., and also formulated the technical regulations and quality standards for the breeding of hairy crabs in the Yellow River Estuary, eliminated and transformed the traditional extensive ponds, and promoted refined aquaculture. In 2021, the intensive cultivation area of hairy crabs at the mouth of the Yellow River in Kenli District will reach 52,000 mu.

"Our company promotes the ecological and healthy breeding mode of 'planting grass, throwing snails, diluting, and polyculture', supplemented by special compound feed, the adult crab body fat paste yellow, delicious meat, the average size from the original less than 2 two to the current average 3.5 two." Wang Xinjun, chairman of Dongying Huize Agricultural Technology Co., Ltd., told reporters.

At present, the annual output of hairy crabs at the mouth of the Yellow River in Kenli District is 4468 tons, the output of hairy crabs in the standardized breeding base is more than 200 jin, the average output value per mu is more than 10,000 yuan, and the average benefit per mu is more than 5,000 yuan.

"In the past, I said that I was not worried about selling! Before the autumn wind and the itchy feet of crabs, the hairy crabs we breed at the mouth of the Yellow River have been ordered very hot. Wang Xinjun said that Hengsheng and Huize have now obtained export qualifications from 4 countries and regions such as Singapore and Malaysia, "The Hairy Crab at the mouth of the Yellow River is very popular with consumers in the domestic and foreign markets, and every year in the autumn, everyone looks forward to this delicacy."

In the Taobao platform selling yellow river estuary hairy crab shop, the reporter saw that 10 crabs with 2 to 3 pairs were basically priced at around 300 yuan, while a boutique oversized crab gift box of 8 4 two to 5 two was priced at 1288 yuan. Some buyers commented: "Very fresh, sweet taste, and will buy back." ”

"It was delicious, and there was a sweet taste of yellow river water when eaten, and the family loved it." Every year before the Mid-Autumn Festival, I have to buy four or five boxes online, in addition to my family to enjoy, but also to give to friends and relatives, already Several friends have become the 'iron powder' of hairy crabs at the mouth of the Yellow River. Wang Jingjing, a Tianjin consumer who has always wanted to come to the Yellow River Estuary to see the growth environment of hairy crabs, finally got his wish not long ago at the Yellow River Estuary Hairy Crab Industry Research Institute.

Good water breeds good crabs

The excellent ecology of the Yellow River estuary has bred the unique quality and super high nutritional value of the hairy crab at the mouth of the Yellow River - born in the sea, grown up in the water of the Yellow River, eating aquatic grass, swallowing fish and shrimp.

"High-quality hairy crabs are characterized by green backs, white bellies, yellow hairs, and golden claws, which are given by natural alkaline wetland soils." In the Hengsheng Agricultural Hairy Crab Breeding Base, Li Jianhui, chairman of Dongying Hengsheng Agricultural Science and Technology Co., Ltd., introduced that the light salinity of about 3 ‰ of the Yellow River water makes the hairy crab more fresh and sweet, phosphorus, zinc and other trace elements and essential fatty acids, free amino acids are also rich.

"Good water breeds good crabs, and the sign of hairy crabs at the mouth of the Yellow River is 'Yellow River Water'." Our company's ecological breeding model adopts in situ restoration, through channel water storage, slope anti-seepage, planting aquatic grass and other measures, to achieve zero discharge and recycling of aquaculture tailwater, the benefit of unit water consumption can be increased by 30%, and the water quality problem is solved in the crab pond. Wang Xinjun said.

In addition to the Yellow River water, variety is also key. Kenli District invested 200 million yuan to build the Yellow River Estuary Hairy Crab Industry Research Institute to carry out research on the breeding technology and industrial development of hairy crabs in the Yellow River Estuary. In cooperation with Shandong Freshwater Fisheries Research Institute, Shanghai Ocean University and other institutions, the Introduction of Yellow River Delta scholar Professor Cheng Yongxu and more than 10 experts and talents of various types, the formation of scientific research team, the comprehensive development of the Yellow River Estuary hairy crab breeding of new varieties.

In order to strengthen the control of quality sources, Kenli District applies blockchain traceability technology to the whole process of hairy crab production, covering all aspects from crab fry cultivation, breeding to adult crab fishing and sales, which can track and record the production data, logistics data and product status information of crabs from breeding to sales, forming a product traceability data warehouse.

"Every hairy crab has a two-dimensional code 'ID card', you can do 'check this crab', we can buy it with confidence, eat with peace of mind." Beijing customers who have been ordering hairy crabs on the "Huize Yellow River Estuary" WeChat public account for many years leave such a message on sunny days.

The brand is building

"In the past, because there was no own brand, the Hairy Crab at the Mouth of the Yellow River could only provide primary products or take out-of-season sales, and the benefits were very low." Li Zijun said.

In order to reverse this situation, Kenli District has increased its brand building efforts and held hairy crab food festivals, promotion meetings, tasting meetings and so on in many places across the country. Cooperate with Tencent, Fengqi Tea House and Yihe Media for brand building, cooperate with Shandong Tv Variety Channel to hold the Yellow River Estuary Hairy Crab Hunting Festival, cooperate with the People's Network to produce the Internet large-scale public welfare program "Cooking for Love", and set up exhibition and publicity at the Wuzhen World Internet Conference, and the brand influence of the Yellow River Estuary Hairy Crab has been significantly enhanced.

In 2008, the Hairy Crab at the mouth of the Yellow River was certified as a geographical indication of China's agricultural products, and in recent years, it has been selected as one of the "Top Ten Fishery Brands in Shandong Province", and its brand value has continued to rise, reaching 2.612 billion yuan, becoming one of the most influential regional public brands of aquatic products in China.

While enhancing the brand and influence, the sales model of hairy crabs in the Yellow River Estuary has also achieved a breakthrough and adopted a combination of online and offline models. On the one hand, we will build a live broadcast center for Internet celebrities, regularly carry out e-commerce live broadcast training, and cooperate with JD.com and Taobao to carry out online sales; On the other hand, it will wholesale to RT-Mart supermarkets and central city distributors, and cooperate with the postal system to launch the "Yellow River Estuary Hairy Crab Into the City" project. At present, the Hairy Crab at the mouth of the Yellow River is sold well in Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang and Xinjiang. In particular, the hairy crab at the mouth of the Yellow River was listed earlier than the Jiangsu crab, and the quality and specifications were large, which became the preferred choice for consumers to gather together and give gifts to relatives and friends during the Mid-Autumn Festival and National Day.

Nowadays, the hairy crab at the mouth of the Yellow River is not only an industry, but also a "golden business card" in Kenli District. "Kenli District is focusing on promoting the integrated development of the first, second, and third industries of hairy crabs in the Yellow River Estuary, relying on the Yellow River Estuary Hairy Crab Industrial Park, breaking through the bottleneck of deep processing of hairy crabs, and at the same time fully digging into the connotation of crab culture, strengthening the research of hairy crabs and folk culture, regional culture, and Yellow River culture, telling the 'Yellow River Story', and concentrating on building an industrial complex integrating scientific research and production, tourism, leisure vacation, planting and breeding, science education, intensive processing, logistics and distribution, and promoting the efficient development of the hairy crab industry." Xie Hongtao, deputy secretary of the Kenli District Party Committee and mayor of Dongying City, said.