60-year-old entrepreneurial, not listed and not involved in real estate, grandson low-key takeover, thirteen incense can be rich for three generations?
Just as the so-called people take food as the sky, the energy and nutrition needed by people in daily life are inseparable from the supply of food. Although the eating habits of different regions may not be the same in China's vast territory, it is invariably that people rely on condiments in the process of cooking.
The demand for seasonings in the market is still relatively large, and the brands of seasonings are also diverse, and most of them should have heard of Wang Shouyi's thirteen spices. Thirteen incense has been well-known in China for nearly 40 years, and in today's rising prices, the unit price of thirteen incense per package still does not exceed five yuan.
Wang Shouyi Thirteen Fragrance still has such a long development time in China, in addition to adhering to the original intention, its inheritance is also indispensable. It's just that in the rapidly changing modern society, how long can Wang Shouyi's thirteen incense still last?
Before the founding of New China, the situation was relatively turbulent, although Mr. Wang Shouyi got the relevant ingredient secret recipe from his grandfather, but due to the influence of the situation and environment, so in a short period of time, the formula did not play its due role. Until 1959, Wang Shouyi and his children began a small workshop business of thirteen incense.
At that time, the price of thirteen incense was only a dime, and although the profit was not much, it also won the trust of consumers with real materials. Through the efforts of Wang Shouyi's father and son, the fame of Thirteen Xiang also gradually began. However, in the 1960s and 1970s, due to market restrictions, thirteen incense had to stop selling. After entering the 1980s, the trend of doing business gradually emerged, and thirteen incense was also developed again.
In 1984, the 60-year-old Wang Shouyi used a 100 yuan venture fund to re-enter the field of vision of Thirteen Xiang. In this process, in order to make the spices better meet people's needs and maintain health, Wang Shouyi also adjusted the ingredients of the thirteen spices many times, and finally formed today's Wang Shouyi thirteen incense.
In 1985, Wang Shouyi Thirteen Xiang applied for the Longting trademark, and in 1987, he applied for a design patent, integrating Mr. Wang Shouyi's avatar into the trademark and also making relevant anti-counterfeiting marks. After this, the popularity of Wang Shouyi's thirteen incense has been more widely disseminated and has become an essential seasoning in many families.
Mr. Wang Shouyi gave the thirteen incense a place of origin, and the one who really carried forward the thirteen incense of Wang Shouyi was Wang Shouyi's second son, Wang Yinliang. In 2003, Wang Shouyi's thirteen incense reached a sales volume of 500 million yuan, and set a record for the highest record since the development of thirteen incense, but in the same year, the founder of thirteen incense, Mr. Wang Shouyi, passed away. On the occasion of Mr. Wang Shouyi's death, in order to maintain the original intention of the operation of Thirteen Fragrances, the rules were set that the company could not develop in the direction of capital operation, real estate business, and listing.
However, at this time, Thirteen Fragrances still belongs to the family management model, and after the death of Mr. Wang Shouyi, there have been many disputes within the family and the enterprise. Wang Yinliang, as the successor of Thirteen Fragrances, also realized the importance of changing the company's business model. Therefore, under the leadership of Wang Yinliang, the company has absorbed more talents from the outside world, and has also introduced more advanced production lines to continuously expand the market by using its own advantages.
However, in the process of company reform, Wang Yinliang gradually forgot his father's advice and began to let the company develop into other fields, such as advertising, commerce and catering, but the results were all failures. Under the reflection of many failed experiences, Wang Yinliang re-realized his father's instructions, but at this time, Thirteen Xiang has lagged far behind its peers and deviated from the development of the market.
At the same time, Wang Yinliang in 2020 is already 70 years old and faces an embarrassing situation without a successor. According to relevant reports before, Wang Shouyi's eldest grandson, Wang Tieliang' son Wang Tieliang, The eldest brother of Wang Yinliang, was the successor of Thirteen Xiang, but Wang Taibai betrayed this trust.
Like many rich children, Wang Taibai enjoyed a more superior material life and studied abroad. However, under the life of red wine and greenery, Wang Taibai has gradually lost the original intention of the family, hoping to get ahead in the real estate industry, but the result is not satisfactory. Affected by the financial crisis in 2008, Wang Taibai, who had just entered the real estate industry, faced difficulties and had to sell his property at a low price and return to China to take over the family business again.
After starting to contact the family business, Wang Taibai also wanted to use the knowledge he learned to help Thirteen Xiang go longer, but the new business philosophy that Wang Taibai came into contact with abroad and the traditional business model of Thirteen Xiang were diametrically opposed, coupled with only paper experience, so Wang Taibai's efforts did not achieve much results, and even in June 2014, he left the family and chose to start a new business.
Epilogue:
On the whole, Thirteen Xiang has accumulated billions of dollars in profits only by relying on eight cents, and this development road is indeed commendable. As the founder of Thirteen Fragrances, Mr. Wang Shouyi laid the cornerstone for the success of Thirteen Fragrances, and at the time of his death, he did not forget to advise his descendants to stick to their original intentions and not be confused by interests. And Wang Yinliang, as the keeper of the thirteen incense, further carried forward the thirteen incense and still stuck to his post in the ancient rare year, which is also a rare belief.
It is just that any industry in the process of development will inevitably encounter difficulties, in the face of today's rapidly changing market environment, the traditional business model of Thirteen Fragrances has gradually lagged behind people, and as a national brand, Thirteen Fragrances wants to rise again, it also needs the precipitation of time.
Today's topic: 60-year-old entrepreneurship, not listed, not involved in real estate, grandson low-key succession, thirteen incense can be richer than three generations?
