Quietly, the wind direction has changed! Last night, I chatted with several young people, including those who returned from studying abroad and those from domestic universities. But they all have the same change, that is, the choice of mobile phone brands has completely changed.
Young people who were once keen to chase Apple's iPhone and Samsung began to feel that imports were not fragrant, but more and more people used Huawei and Xiaomi. Today, the Chinese Academy of Information and Communications Technology also released a blockbuster data: "In the first half of the year, the domestic mobile phone shipment was 136 million domestic mobile phones accounted for 84.5%. What concept? It is equivalent to every 5 mobile phones sold, and 4 are domestic. Apple iPhones, which have been madly "pursued" by domestic young people, why suddenly can't they sell? There are actually three reasons.
First, Apple and Samsung have moved many factories to Vietnam, with the help of the dividend development of Chinese manufacturing, but now they have to leave the Chinese market and turn to Vietnamese manufacturing, which has also lost the Chinese market to a certain extent.
Second, domestic products such as Xiaomi, Honor, and VIVO began to accelerate their rise, squeezing the import market, including Apple Samsung. In the past, many people felt that after Huawei's exit, Apple became the biggest winner. However, the opposite is true. Recently, the domestic special sale e-commerce platform Vipshop will release a set of data. In the summer of this student party purchase boom, since the platform 3C day, Xiaomi, Glory, VIVO, IQOO and other brands have achieved exponential growth, of which sales from after 95 have achieved nearly ten times growth, and more and more young people have accelerated into domestic production.
Third, the consumption concept of Young Chinese people has changed. In the past, many young people felt that "import must be better than domestic production", believing that import is not only a commodity, but also a "face". Just like three or four years ago, many people still regarded the Apple iPhone as a symbol of face. But today, more and more domestic consumers are witnessing the rise of domestic production, wearing Anta Li Ning, using Huawei millet, and finding that the original wearing domestic and domestic production is also self-confident.
Today, many people have seen that many foreign imports have begun to decline, and domestic production has begun to rise, in fact, it is not that the quality of foreign imports is not good, but that domestic production is accelerating its rise, and the consumption concept of China's young generation has changed!
