This has been going on for a long time.
I don't remember when this habit was formed, but the vast majority of iPhone users in life seem to have it.
I'm not talking about posting photos of your pet in the WeChat circle of friends, this is normal behavior. I'm talking about putting a case on your iPhone.
When you buy an iPhone, it looks so dazzling, just like the ads depict. But then you buy a piece of raw rubber to mask its beauty.
Are you doing this because you're afraid of breaking it? Or do you somehow convince yourself that a good-looking case will make your beautiful phone stand out in full view?
Yes, some phone cases are so dazzling and charming. Who wouldn't want to put something dazzling around their phone? Who wouldn't want to buy a cute blue iPhone and wrap it in an ugly black cape?
I'm afraid Apple has had enough of this situation and is more than enough!
Have you ever seen an Apple executive put their iPhone in a shell? No, you don't. But just having this example is not enough. So the company is now releasing an ad, surely to help you wean yourself out of your non-aesthetic, anti-aesthetic behavior.
In this ad, an iPhone 13 is placed on the edge of the table. It didn't have a protective case, it started ringing and vibrating!
Do you know what happens when an iPhone placed on a hard surface vibrates? It starts to move. It's like a salad spinner if you put it on the kitchen countertop to spin.
Here, though, you know what's going to happen. Prophetic music will help you find the answer!
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With a bang, the phone fell to the ground!
Do we see where it is as soon as it lands? We didn't. But we do hear it ringing all the time, so we have to infer that nothing unexpected happens.
Apple tells us through this video: The iPhone 13 comes with a ceramic casing. Harder than the glass of any smartphone. Let users feel at ease to "run naked". This is the right way to use the iPhone!
Did you see that? Apple is sending you a message. Take off your body armor and don't be afraid. Take off your veil and live more elegantly.
As long as you can be free enough, you can add a little more luster to the beauty of the world. As long as you can relax enough, the world will be a little less ugly!
I admit that I spent much more time exploring this journey than Apple.
In the early days of the iPhone case, I thought of these words. "Putting your iPhone in your phone case is like buying a Mercedes, wrapping it in plastic film, and then painting a flame on the side of it. It's like going to a Michelin restaurant and asking for ketchup. It's more like going to a temple, smoking a cigarette, spitting out a smoke ring at a monk. "
Liberate your iPhone. Liberate your Android phone. Show the world that your phone is gorgeous. Show the world that you trust yourself enough not to break your phone in such a way.
In terms of technology and materials, the phones we use now are very different from the previous phones, while the iPhone case is not.
Let your iPhone be free, we all believe in freedom, right?