Tech Arena: Huawei and Apple's all-round competition, who will lead the future technology trend?
In a variety of fields, such as smartphones, tablets, and wearables, tech giants Apple and Huawei are competing fiercely. Each new product launch of the two companies attracts attention, reflecting their battle for innovative technology and product experience. This protracted "aristocratic battle" will determine the leader of the future technological trend.
Huawei fought back strongly and regained the first place in the domestic mobile phone market
In the first quarter of 2024, China's smartphone market has undergone significant changes. After launching new products such as the Mate 60 series, Huawei's shipments increased by nearly 70%, regaining the first place in the domestic market and tying for the first market share with Honor. This is mainly due to the fact that the Mate 60 is equipped with a self-developed flagship chip, as well as the popularity of the Huawei brand in China.
Much of Huawei's growth is due to strong sales of its 5G-enabled Mate 60 series, as well as its own household recognition, which has seen a significant increase in its market share in the $600-plus premium segment. With its outstanding product strength, Huawei has brought unprecedented challenges to Apple's dominance in the high-end market.
Apple is facing challenges in China
In stark contrast to Huawei's strong counterattack, Apple's iPhone has been cold in China. In the first six weeks of 2024, iPhone sales in China plummeted 24% year-on-year, ranking fourth among Chinese smartphone suppliers. The iPhone 15 has not had a major upgrade compared to the previous generation, and China's economic recovery has been slow, so many consumers are not switching phones for the time being.
The intensification of competition in China's smartphone market is a major challenge for Apple. Apple's iPhone sales in China will reach $20.8 billion in 2023, accounting for one-third of its total phone sales. But Apple's market share in China fell from 19 percent to 15.7 percent. Apple has repeatedly slashed price cuts and promotions to maintain its high-end market share in China.
The competition in the industry has intensified, and the two sides are competing
In addition to mobile phones, Apple and Huawei are also competing in many fields such as tablets and wearable devices, adding cutting-edge technologies such as artificial intelligence and the metaverse to promote product and service innovation.
Tablets and wearables are the new battleground. Huawei uses its Pangu model to implement functions such as real-time subtitle translation of audio and video content. Tech giants such as Apple, Microsoft, and Google are also competing in the field of artificial intelligence.
In the field of the metaverse, Apple, Meta, Microsoft, Google, Huawei, Tencent, ByteDance and other companies are building XR ecosystems and positioning themselves as "next-generation computing platforms". It is expected that in the future, the metaverse of various industries will gradually realize data interoperability and integration.
This all-encompassing competition will drive the industry to accelerate the pace of innovation and bring more choice to consumers. Who can master the core technology and grasp the development trend of science and technology will determine the leader of the future trend of science and technology.