Once upon a time, the streets and alleys of every city had a bright "yellow landscape".
The image comes from the Internet
In just 5 years, ofo small yellow car from popular to no one cares, even because of the problem of deposit, so that some users will now talk about it will be indignant.
Ofo Little Yellow Car is a pileless shared bicycle travel platform, and its purpose at the beginning of its establishment was to solve the "last kilometer of the city" travel problem.
Since the launch of the project in June 2015, ofo Xiaohuangche has invested 10 million shared bicycles, the market is facing home and abroad, and has provided more than 4 billion travel services to more than 200 million users in 20 countries around the world. The rapid development of its business also proves that the "shared bicycle economy" is the trend of the times.
The image comes from the Internet
Although pigs can fly on the wind outlet, the life cycle of ofo small yellow car only lasts for 5 years. In 2019, the little yellow car went bankrupt, the founder ran away, and so far 16 million people have not returned the 199 yuan deposit. What is even more infuriating is that some users said that on the Ofo shared bicycle App, users who have not returned their deposits have been unable to check the progress of their deposit refunds, does this mean that users who have not returned their deposits will never get the 199 yuan?
First, the entrepreneurial story of Dai Wei, the founder of Ofo
Dai Wei, Master of Economics, Peking University, bachelor's degree in finance, Guanghua School of Management, Peking University. In addition, his father is also an important cadre of the central enterprise, and founded the ofo brand with the aura of Kochi and Gaogan.
The image comes from the Internet
At first, ofo's positioning was not a shared bicycle platform, but a cycling tour. It was because Dai Wei graduated from college and went to Qinghai to teach for a year, and every weekend during the period, he would ride back and forth between the county and the town. The ride took him to see the magnificent mountains and rivers of Qinghai, and he fell in love with cycling.
After the end of the volunteer teaching, Dai Wei returned to Beijing and co-founded a cycling tourism brand of ofo with friends. After starting a business for a while, when ofo only had 400 yuan left on the book, Dai Wei had to admit that cycling tourism was too expensive.
Then in June 2015, Ofo began to change direction to make shared bicycles, and announced its own vision: only connect cars, not produce cars. Four months later, Ofo's single-day order volume in Peking University exceeded 3,000 orders, which also allowed Dai Wei to see the great demand for shared bicycles on campus.
The image comes from the Internet
In January of the following year, Ofo received the first round of investment from GSR Venture Capital: 10 million yuan, which was also the first investment since ofo was founded. According to Dai Wei, "After getting the investment, he and ofo co-founder Zhang Shuding were lying on the fence of the third phase of the international trade mall and sighed, never seen so much money." ”
Half a year later, Ofo and rival Mobike became the hottest entrepreneurial projects in the second half of 2016. At the same time, in the next four months, Ofo completed 4 rounds of financing in succession, until 2018, Ofo's cumulative financing amount exceeded 4 billion US dollars.
The image comes from the Internet
But the tide rises and falls, and how glorious it was now, how depressed it will be. At the end of 2018, ofo's capital chain was broken, 500 million yuan were owed to suppliers, and 16 million people lined up to return the deposit, and at this time, Dai Wei had already fled.
Second, ofo small yellow car is heavily indebted
From financing $4 billion to defaulting on suppliers for 500 million, 16 million people lined up to refund their deposits. Next, let's analyze what exactly caused ofo's ending today.
1. Caused by capital monopoly
From the above description, it can be seen why Ofo was able to quickly occupy the market and become a leader in the shared bicycle industry, because there is a push from capital. In the commercial market, it seems that the competition between various enterprises is actually a game of capital behind it, and the reason why Ofo will lose Huarong Road is actually that there is no capital behind it.
At that time, Didi invested in Green Orange Bicycle, Ant Financial invested in Harrow Bicycle, meituan invested in Mobike Bicycle, and only Ofo insisted on independent operation.
The image comes from the Internet
In the face of the withdrawal of capital and the expanding market in the early stage, it is almost impossible for Ofo to survive on its own business alone.
2. The bicycle damage rate is high, and the maintenance cost is high in the later stage
The concept of sharing bicycles is beautiful, but the reality is that the small yellow cars that can be seen everywhere on the street are damaged, and the abandoned small yellow cars are piled up.
The image comes from the Internet
The image comes from the Internet
These are due to the extremely high damage rate of small yellow cars, resulting in high abandonment rates and high costs for later maintenance.
The cost of a small yellow car is 200 yuan, and each ride is 5 cents, assuming that each person rides 2-3 times a day, that day is a piece of five, it takes more than 3 months to return the cost. But a small yellow car may not be repaired until 3 months, or even abandoned.
3, the early expansion is too fast, resulting in the later stage can not be connected
According to normal business logic, expansion is based on the profitability and sufficient foundation of the project, and it is stable and steady. The early stage of Ofo is pure burning money to open the market, which requires very high funds, and once the capital chain is broken, there will be problems.
This may be the current Internet business market play, the brand is not slowly accumulated, but by the money piled up. And consumers have lost the right to actively choose in the commercial market, and can only passively accept, because what we can see is selected by capital.
III. Concluding Remarks
The business market is unpredictable, although ofo has been pulled off the altar is also the result of many factors, but as a responsible and responsible enterprise, is not responsible for users the brunt of it? However, the situation has developed into the need for consumers to take the initiative to protect their rights.
Arrears of 500 million suppliers, 16 million people queued up to refund the deposit, but the founders fled, such a result is really not what we hope to see.
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