The Fortune 500 list has always been an accurate yardstick for measuring excellent companies.
On the evening of July 12, the 2022 Fortune China 500 released the latest list, the most eye-catching list is not Sinopec and PetroChina, which have been "slaughtering the list" for many years, but Jingdong, which has lived up to the stars.
At a time when the overall domestic e-commerce environment tends to be buffered, JD.com unexpectedly refreshed its ranking in the Fortune China Top 500 again, what is the spirit of this?
At this time last year, JD.com's ranking was still 11th, and a year later, the silent JD.com killed 7th!
Entering from 10 outside the 10th place is like entering the system from outside the system, which seems to be only a gap of 4 rankings, but every step forward is like walking on thin ice.
However, Liu Qiangdong did it, not only did it, but Jingdong also became the only private enterprise to enter the top 10!
Why JD.com?
After the latest fortune list of The Fortune China 500 came out, an old topic surfaced again: why is it JD.com, not others, who is the first person in a domestic private enterprise?
Because according to common sense, Tencent and Ali will not be worse than JD.com in terms of strength and earning power, right?
It is no wonder that everyone has this illusion, which is related to the ranking basis of the world's top 500.
When Fortune ranks the world's top 500 companies, the most important indicator is the operating income of the enterprise, and the higher the operating income, the higher the ranking of the enterprise. Therefore, even if the profit of enterprise A is negative and enterprise B earns 10 billion yuan a year, as long as A's revenue is greater than B, A ranks higher than B in the world's top 500.
In terms of revenue calculation methods, Tencent, Ali, and JD.com are all different in algorithms.
First of all, Jingdong, we all know that Jingdong's business model is based on self-operation, when calculating revenue, every piece of goods sold in Jingdong's self-operated stores will be counted, which can be understood as the sum of almost all the merchant turnover on the platform, which is somewhat considerable.
Speaking of Alibaba, Alibaba is a platform model that charges service fees. That is to say, the transaction volume of sellers and buyers in the industry within Alibaba's business system is not counted in revenue, although This data Alibaba is definitely the first in the country; Ali's revenue mainly comes from the platform's technical service fees, advertising service fees, etc. - think about it, the annual service fee alone has reached more than 800 billion, how terrifying should the "real revenue" of such a company be?
Compared with JD.com and Ali, the strength of the low-key Tencent is even more unpredictable.
Tencent's main business includes advertising, social networking, finance, etc., and of course, games. Take the game this item, some mature games, after deducting the early development costs, the later stage is basically people sitting at home, money from the sky, the profit margin is very impressive, sometimes even revenue is equal to profit, which is why Tencent has always been one of the most profitable companies.
Therefore, Jingdong can become a private brother, on the one hand, it proves the strength of Jingdong, which is gratifying and congratulatory; On the other hand, JD.com must continue to polish its products and services, and go further.
JD.com's stability and speed
From a four-meter counter in Zhongguancun many years ago to today's private brother, the step-by-step development of Jingdong is all proof of Liu Qiangdong's strategic vision.
It is precisely because Liu Qiangdong was able to build a strong competitive barrier today because of liu qiangdong's efforts to eliminate public righteousness and adhere to self-built logistics. Good logistics experience has become the magic weapon for JD.com to accurately capture high-quality users, so although JD.com is not the best performer in terms of user scale and user growth rate, JD.com's business growth rate is remarkable.
It is from the beginning to pay close attention to quality and service, in the entire industry rush to make quick profits, busy making quick money and the problem of fake goods on the platform has not been solved, Jingdong has established a genuine design through years of persistence. Therefore, although the price of Jingdong is higher than that of other platforms for the same product, some people still choose Jingdong from the psychology of peace of mind.
After having the established strategic goal, Jingdong has been steadily moving towards this goal for many years, and stability is also jd.com's dinghai god needle.
Of course, starting from 2020, with the changes in the overall e-commerce environment, Jingdong has also shown a "magnificent face" side from time to time.
On June 18, 2020, JD Group went public in Hong Kong, becoming the fourth listed company with the same share and different rights on the Hong Kong Stock Exchange, with a market value of more than 1 trillion yuan.
On December 8, 2020, JD Health shares were officially listed on the main board of the Hong Kong Stock Exchange, although affected by the recent policy adjustments, JD Health's stock price has fallen all the way, and the current market value is still 200 billion,
On May 8, 2021, JD Logistics went public in Hong Kong, and the company's stock price rose by 14%, with a market value of HK$280 billion.
In order to make up for its shortcomings in large-scale logistics, not long ago, JD Logistics announced that it would acquire 66.49% of Debon's shares for 8.976 billion yuan. The acquisition also set a record for the largest acquisition in the domestic express delivery industry, and before that, Ali had just sold Best for 6.8 billion.
In terms of cloud services, JD.com, which is lagging behind by a decade, is also catching up.
At the Jingdong Global Technology Explorer Conference on July 13, JD Cloud released a panorama of the digital intelligence supply chain for the first time, from the seven application scenarios, four leading technologies, and 12 leading technology products released by the conference, JD.com's leading opponents in the intelligent supply chain are not a little, but several positions in the middle.
Such a go hand in hand, with a tension and relaxation of JD.com, deserves a better future.
How likely is the future?
As mentioned earlier, compared with other platforms, JD.com's users and growth rate are not the best. Therefore, creating user viscosity has always been what JD.com has been doing over the years.
How to get more traffic is also the biggest problem facing JD.com.
Previously, Tencent was the largest shareholder of JD.com, and JD.com's drainage mainly relied on the big tree of WeChat. ACCORDING TO JD.com's financial report, from 2019 to 2021, the advertising resources and payment processing services purchased by JD.com from Tencent reached 2.222 billion, 3.226 billion yuan and 5.010 billion yuan respectively, and the amount grew rapidly year by year.
In return, as of March 31, 2022, JD.com's number of active purchase users in the past 12 months increased by 16.2% from the same period in 2021 to 580.5 million.
Of course, for Tencent, JD.com is not the only partner, we see that in the "shopping consumption" of WeChat secondary entrance, JD shopping is not the first, but Tencent's own Tencent Huiju; In addition to JD.com, Meituan, Pinduoduo, Vipshop, zhuanzhuan, etc. are also among them.
At the end of 2021, there was a small episode in the cooperation between Jingteng: Tencent issued about 460 million shares of JD.com equity held by tencent to shareholders in the form of interim dividend payments, and after the dividend was completed, Tencent's shareholding in JD.com suddenly dropped from the previous 17% to 2.3%, no longer the largest shareholder, and Tencent President Martin Lau stepped down as a director of JD.com.
At that time, there were many interpretations of this matter, and the market was also paying attention: after Tencent reduced its holdings, could JD.com continue to divert traffic from WeChat?
At the end of June this year, JD.com announced on the Hong Kong Stock Exchange that the company had renewed its strategic cooperation agreement with Tencent Holdings for a period of three years. Under the agreement, Tencent will continue to provide significant primary and secondary access points to the Company on its WeChat platform to provide traffic support, and the parties intend to continue to cooperate in various fields such as communications, technical services, marketing and advertising, and membership services.
What will JD.com look like in three years?
Author | E-commerce Jun