On the evening of July 10, Luo Yonghao officially announced his new entrepreneurial project in the live broadcast of making a friend, the new company named "Thin Red Line" (translated as a thin red line), landed in Beijing, and the new company is currently recruiting employees and forming a technical team.
The thin Red Line website features a thin red line with the following sentence: An Opportunity to Participate Directly in the Platform-level Revolution.
Lao Luo's determination to "start a business for the last time" and want to do a big job in the AR field has long been revealed. Earlier, it announced that it would close all social accounts, to bury its head in entrepreneurship again, and to release a bold statement: even if it can't be the Apple of the AR industry, it will also do the "Huami OV" in the AR era.
Fans familiar with Luo Yonghao and Hammer Technology may not be unfamiliar with the name "Thin Red Line". Because the cutting lines embellished on the middle frame of the hammer mobile phone are called "thin red lines", Hammer Technology has also launched the "thin red line version" of the nut mobile phone.
According to the information of Tianyancha, Beijing Fine Red Line Technology Co., Ltd. was registered as early as July 2018. The business scope of the enterprise includes software development; Product design, etc., jointly held by Xu Han and Huang He, Xu Han and Huang He were once members of Hammer Technology.
In addition, 52 "THIN RED LINE" trademarks have been applied for registration by Longquan Gongbu Digital Technology Co., Ltd., of which the vast majority of trademarks have been approved for registration, and the international classification includes beer and beverages, furniture and other categories.
According to the investigation, Longquan Gongbu Company was established in October 2020, and its business scope includes software development; Internet sales; Cosmetics wholesale, etc., is jointly held by Huang He and Luo Yongxiu (Lao Luo's brothers). That is to say, Longquan Gongbu Company is an affiliate of Luo Yonghao.
"The market has not moved, the trademark has gone first", Lao Luo has suffered losses in intellectual property rights. In October 2019, a certain technology company in Guangshan County submitted an application for the registration of the trademark "Luo Yonghao", which is classified as tobacco.
In addition to the name being preemptively registered as a trademark, when Lao Luo made a friend live broadcast with goods, the "Lao Luo Yanxuan" on the 35th category was preemptively registered by other companies, which formed an obstacle for the subsequent Beijing Friends Company to apply for the "Lao Luo Yanxuan" trademark in this category.
Lao Luo started a business again, laid out the trademark in advance, almost all classes of registration, obviously prepared, obviously Lao Luo learned the previous lessons this time, not to fight the battle of unpreparedness.
The Trademark Law of the Mainland follows the principle of first to apply, which is generally speaking, trademark registration pays attention to first-come, first-served, and it is very important to protect trademarks in advance, because the first application may be approved first, in order to be protected by the law first, and the right holder can enjoy exclusive rights to the trademark.
On the contrary, if the trademark is not registered in a timely manner, or the trademark is preemptively registered by others, it will increase the risk of business operation. Therefore, at the beginning of its establishment, enterprises must take the lead in trademark protection in order to avoid being preemptively registered by competitors and being choked by others.
The establishment of the fine red line company may only be hammer technology out of the needs of business development, and now rely on the small red line company to make a comeback, which may not even be expected by Lao Luo himself.
Now, the company has, the trademark has, the market has, the funds have, the team is about to have, the next step, Lao Luo will bury his head in the work...
We also expect Lao Luo, who has been strong all his life, to succeed in starting a business this time, as he expected, to make the company bigger and stronger, and then to buy Apple against the trend. (Image source China Trademark Network and Network)