Recently, Euler officially announced that the ballet cat model that was previously pre-sold will be officially launched on July 12, and this time Euler ballet cat has brought four models, including a 401KM high-low version and a 500KM high-low version, with an overall price of 193,000-223,000, which is also the highest price model of the Euler brand so far.
If the only cars that attract female users in the past are smart, MINI Cooper and other single models, Euler is the first car brand in China that focuses on the female market and can go. Euler from the very beginning of the black cat, good cat to the current ballet cat, the target of the consumer group is very clear, of course, Euler has also successfully flowed out a unique car brand route, in 2021, the annual sales of more than 130,000 vehicles, which is a good result for the new energy women's car market.
Euler ballet cat since last year's first exposure has received a lot of attention, the most important thing is that its appearance is very similar to the classic model Beetle, Euler officials have also said many times that the ballet cat is a tribute to the classic, but the pre-price has given many consumers a blow, can the ballet cat be worth 200,000?
In terms of appearance, ballet cat does play the retro style more thoroughly, the iconic horseshoe headlight group design plus rounded body lines, unique in today's car market, but in the final analysis, most of the elements are borrowed from the appearance of the last century model, these things are definitely not to the extent that can be a large premium, to judge whether this car can be worth 200,000, or depends on the strength of the product.
In order to let everyone more intuitively see what level of product power of ballet cat is in, we specially selected two pure electric models with similar prices, namely smart genie #1 under the independent brand Geely and ID.4 of the old joint venture Volkswagen, the low price of the three cars is about 190,000, especially smart, which is also a new car for the female market, and ballet cat and smart are direct competitors.
Ballet cats are uncompetitive in the most critical dynamics. The three did not choose the well-known Ningde era, the ballet cat uses the Guoxuan Hi-Tech lithium iron phosphate battery, ID.4 uses its own production of ternary lithium battery pack, and smart is the use of Geely Verui electric ternary lithium battery, the same krypton brand. We put aside the battery strength of these three battery suppliers themselves, ID.4 and smart even if they did not choose a first-line battery supplier such as the Ningde era, they have also adopted their own battery packs, which have innate advantages in tuning and quality control, but Ballet Cat still chooses third-party suppliers, which is bound to be inferior to the first two.
Of course, in terms of specific data performance, ballet cats do not have any advantage. We chose the Alice Edition of the Ballet Cat, the Id4 Smart Edition, and the SMART PRO+ Edition, and the three guide prices are almost equal, but the endurance is very different. The ballet cat has a battery pack of less than 50 degrees and a battery life of only 401KM; The ID.4 is a 57.3-degree battery pack with a range of 425KM; the maximum battery life of smart is 535KM. In addition, the ballet cat has a maximum power of 126 kW and a maximum torque of 250 Nm compared to ID.4 and smart, and the latter two have a maximum torque of more than 300 Nm.
Not only the battery itself, but also the ballet cat does not have an advantage in terms of design. As we all know, pure electric cars because they can not consider the front cabin gearbox and engine, the cabin space is no longer "inch of land", the driving sense and control experience brought by the rear wheel drive is far better than the front wheel drive, and the electric vehicle is due to the fast starting speed, the torque explosion is large, and the use of front wheel drive is easy to appear torque steering or pulling direction, this problem can be solved on the rear drive, so in the high-end pure tram, the rear drive is almost the first choice of most car companies, Often some low-end pure trams with oil to electricity will choose the front-facing front drive. Ballet cat as a 200,000-class pure tram still uses the front drive method, I don't know if it is because of the retro model factor in it, which seems to correspond to the weak performance of the ballet cat mentioned earlier, after all, too strong power and torque and front drive with a combination is prone to start slippage, the direction is out of control of the dangerous situation.
In terms of technology configuration, ballet cats also do not have an advantage. Also with similar prices of three models compared, such as outside discharge, temperature zone control, front keyless entry, co-driver electric seat, co-driver seat ventilation and heating, etc. Configuration ballet cat is not or need to add money to choose, even the central control screen size ballet cat is the smallest of the three, under the same price, the ballet cat is not the most equipped model of the three, and even lag behind in some aspects.
Seeing this, I believe that everyone has a clear understanding of the product power of ballet cats, so why does Euler dare to shout for 200,000? This has to mention how accurate Euler marketing, the first release of this car is selected on May 20, from the name to the appearance to the release time are accurately cut into the hearts of female consumers, the product may not be able to sell models, but eventually the market will return to rationality, I hope that Euler can wake up to himself, do not let marketing become a tool for "cutting leeks".