"Rooted in the sweet city of the river, radiating the city of Sichuan and Chongqing", this is the development plan of Zhao Kai, the founder of another media company interviewed by neijiang New Economy Industrial Park in this issue, who is full of confidence in the company's future.
Zhao Kai
Zhao Kai, the general manager of Weiyuanqing Mango Network Media Co., Ltd., which is stationed in the park, said: "The new economy industrial park is a government project, and it is also a very fortunate thing for media companies like us to choose the industrial park and encounter the industrial park. The park provides staff dormitories, staff canteens, cafes, customized buses, office and study places, etc., all of which solve a lot of troubles for us. In addition, thanks to the implementation of the development strategy of the Twin Cities Economic Circle in Chengdu-Chongqing Region, Neijiang is in the heart of Chengdu-Chongqing and has an absolute location advantage, which has brought greater markets and opportunities to the company's future development. ”
During the interview, the staff of the park can feel Zhao Kai's strong sense of social responsibility, he said: "Our company was founded in 2016, headquartered in Liaoning, there are currently more than 4,000 registered anchors, plus logistics and management personnel, for the community to solve a part of the employment." At present, our video production, video editing and other business work is completed by the headquarters, and in the future, we hope to connect related businesses to Neijiang to solve local employment and reduce the company's operating costs. ”
We learned that in 2021, the entire live broadcast industry has 635 million users, and it is expected that the number of users in the entire industry will reach 660 million in 2022, and the output value of the entire live broadcast industry will reach 1.2 trillion yuan in 2021. An increase of 25% over 2021, in terms of data, the live broadcasting industry is in an upward position.
Weiyuan Qing Mango Network Media Co., Ltd., is an independent operation of Neijiang local company, is now in the stage of development and growth, often need to give some small white without live broadcast experience induction training, live broadcast support and artist incubation, the current successful anchor 95% are Neijiang locals, and the anchor style belongs to the entertainment anchor.
In addition to the sense of social responsibility, the staff of the park also feel Zhao Kai's care for the welfare and development of employees. "Anchors are the most important assets of our company, not one of them! We will sign labor contracts with all anchors, purchase social insurance for anchors, etc., give anchors a sense of security and belonging, and let anchors work without worries. The company advocates people-oriented, anchors, artists are more young 90 and 00 generations, I get along with them can feel that young people have a few points of importance, that is, their needs: welfare and respect (to give a certain freedom) is very important. The company has also been encouraging young people to have their own room to try, to be brave to do some innovative things, I feel that our company is still able to do this part. Zhao Kai said.
Talking about what made Zhao Kai happy, he mentioned to the interviewer an anchor: Ding Cangliang (stage name), who joined Green Mango in August 2021, and Ding Cangliang, who had just arrived, was a girl with little confidence and had not been exposed to the live broadcasting industry. But her average income is now between 30,000 and 50,000 yuan per month, which is in stark contrast to the previous income, which has greatly improved the state and aura and self-confidence of the whole person. From the earliest time I saw people who did not dare to speak and were not willing to speak to the audience to now be able to talk in front of the audience, Ding Cangliang's rapid growth and change made Zhao Kai particularly feel a sense of accomplishment.
For the talent needs of green mangoes, Zhao Kai said that he hopes to discover more high-quality anchors in the future, and the company will make their exclusive labels according to the characteristics of the anchors themselves (including age, previous experience, style, etc.) in the future, and tailor them to a "ladder" for growth.
At the end of the interview, we learned that Zhao Kai's third admirable place is the spirit of daring to take risks and challenge life. Before founding Green Mango, Zhao Kai worked in a bank in Liaoning for 7 years, and because he was bored with the job of the bank, he resigned and started a business with friends. After several turnovers, he came to Sichuan, met his beloved girl, and since then settled in Chengdu, Sichuan. I believe that it is these qualities of spirit and intention that attract his lover and attract his "team"!