The six elements of tourism, "eating, living, traveling, traveling, shopping, and entertainment", are all important and indispensable. But rural tourism, most of the guests from the city, the pursuit is a leisure vacation, back to nature, regain the slow life of nostalgia. The pursuit of an experience and body taste, the enjoyment of a taste and quality, eat a taste, live with grade, this is their top two requirements.
At the beginning of Xuefeng Mountain Tourism, it attaches great importance to the needs of eating and living in rural tourism, while creating good scenic spots, it focuses on making efforts in "eating and living", grasping the layout and supporting facilities on "travel shopping and entertainment", and gradually forming an intensive, large-scale, boutique and "one-stop" service pattern with boutique hotels as the leader and homestay inns as the dragon's tail. The two 4A and 2 3A-level scenic spots under the subordinate area of about 400 square kilometers have built 8 hotels with a certain scale and quasi-4 stars and 5 stars, 96 boutique homestay inns, and more than 7,000 beds. At present, there are 4 large hotels with a reception capacity of more than 200 people under renovation, and are expected to open for business before the end of the year, when the entire Xuefeng Mountain tourism reception capacity is tens of thousands of people.
The inn hotel was built in the scenic area, and the hotel became a storm. Xuefeng mountain cultural tourism group is in accordance with this concept of the hotel layout of the hotel layout, such as Fengxiang Yaozhai, Qianli Ancient Village, Starry Sky Cloud House, Sun Castle, Chuanyan Mountain Holiday Hotel, Yao Wangfu and other hotel inns, its appearance design, shape layout, material use, are in accordance with the tourism landscape coordination, integration to consider; its interior decoration, indoor facilities, functional configuration are equipped according to the city's star standards. Many tourists in the city stay once and want to stay twice or three times. The pictures and videos of these scenic hotels and inns have become the highlights and hotspots for tourists to show off in the WeChat circle of friends and Douyin.
Scenic inn hotel cluster, complete functional facilities is a highlight of Xuefeng Mountain tourism, whether it is how big a group tour, group building tour, or unit large conference tour, the layout in a scenic spot, only a few minutes or ten or twenty minutes away from the size of the hotel inn can be properly arranged, and there are scenic sightseeing car transfers, very convenient. For example, 4A scenic spot Chuanyan Mountain Forest Park, within 5 minutes' drive, there are Fengxiang Yaozhai with 100 people staying in the scale of Fengxiang Yaozhai, Qianli Ancient Village, two boutique hotels and 12 homestay inns of 30 or 40 people as supporting hotel groups, each point has video conference rooms of different sizes, of which Chuanyan Mountain Holiday Hotel is equipped with a large luxury conference room of 300 people, and has received more than 10 provincial and municipal large-scale conferences in the past two years, which has been highly praised by the organizers and comrades attending the meeting. For another example, located in Huaihua City's Pupu County, the Shanbei Huayao Terrace Scenic Area star and Shaoyang Longhui County Tiger-shaped Mountain Huayao Scenic Area, although it belongs to different cities and counties, the two scenic spots are adjacent, less than 30 minutes by car, but there are two high-grade boutique hotels in the Starry Sky Cloud House and the Sun Castle, and the hotel has a high-grade conference room. The 2020 Hunan Summer Rural Tourism Festival was held here, more than 300 guests all lived on this alpine terrace at an altitude of 1400 meters, and the high-standard facilities and equipment and high-grade high-quality services in the hotel were highly praised by the provincial leaders and praised by the guests.
To live well, you also need to eat well. At the beginning, Xuefeng Mountain Tourism paid great attention to the construction of the scenic catering industry, made a big "food" word article, set up a "Xuefeng People's Restaurant Chain Management Branch" to control nearly 100 restaurants in the scenic spot, and trained the most fiery local "master chef" to cook, using the unique mountain wild ingredients of the scenic spot to cook out the original, colorful and fragrant various local dishes, such as Xuefeng Mountain bacon, pig blood balls, pig bubble soup, la bahe steaming, kudzu powder, rice dumplings, sausage fish, oil hair tofu, stewed pu geese, small fried dog meat, stir-fried old eggs, Peanut pupae, sour and spicy beef pupa, etc., dozens of hundreds of delicious dishes. Cooking basically uses rice produced in the high-altitude mountain back terraces, which has a long growth period, high protein content, soft and sticky taste, and wants to eat a bowl after eating a bowl. Delicious and delicious meals, hooked the stomach of tourists, retained the hearts of tourists, this is the largest guest retention method of major hotels and inns in Xuefeng Mountain Tourist Scenic Spot.
Live well, then the tour is fun. Xuefeng Mountain tourism scenic spots around the hotel inn, according to their different situations, scientific planning and layout of different play projects, there are fees, there are no fees; there are free pure scenery, there are also paid experience stimulation; there are parent-child amusement parks, elderly health care gardens, pig pen K song bar, boundless wonderland Yao pond, Hua Yao Grand Theater, bonfire party, Fushou tea house, intangible cultural heritage market, etc., a variety of items, colorful, loved by all kinds of tourists, many projects have become famous near and far, Unusually popular Internet celebrity punch card project.
Scenic boutique hotels, homestay inns to be brilliant, in addition to the scenic design and high-grade equipment and facilities, the key one is still the need for high specifications, high grades and standardization, standardized management and services. The concept of Xuefeng Mountain tourism is: the hotel is built in the mountain scenery, and the service should be "five-star" in the city. In order to meet this requirement, all hotel managers are highly paid executives who have hired four-star hotels in the metropolis, have more than 5 years of experience in hotel management. Since the opening of Chuanyan Mountain Scenic Area in 2016, 32 management talents have been introduced from Huatian Hotel in Changsha, Zhangjiajie and other places, serving as managers and deputy managers of major boutique hotels in Xuefeng Mountain and foreman managers of various departments. The hotel adopts the five-star management mode and method, and the service is also standardized, standardized and procedural like the five-star hotel. All tourists who have stayed in scenic hotels, while taking a glance at the beautiful mountain scenery and breathing fresh pure oxygen, can also enjoy the urban star service, the joyful mood is overflowing with words, and the word-of-mouth publicity effect is greater than any advertising.
The up-and-coming Xuefeng Mountain tourism, in just 6 years, the momentum of catching up with the latecomers is strong, the clustering of scenic hotels and inns, and the star-rated reception service is one of its important secrets. It has effectively driven the soaring popularity of tourists, and more importantly, it has greatly promoted tourism consumption and improved the economic benefits of tourism enterprises. In the more than 5 years since the opening and operation of Xuefeng Mountain Tourism, the income of the hotel and inn catering industry has accounted for more than half of the company's total tourism revenue, which has further consolidated the business model of "consumption + tourism" and the profit model, promoted the transformation and appreciation of rural consumption and agricultural products, and greatly promoted the revitalization of the countryside. (Xia Xiheng)