In the past month, netizens in Shanghai have "swung between two men" every night; one is shouting "buy buy buy, buy up!" The other was shouting "Jump jump jump, jump up!" "Liu Qihong. One of the two hollowed out the wallet of the group, and the other hollowed out the body of the group. People jokingly call them a "money-seeking" combination.
In particular, Liu Qihong, because of the epidemic period with his wife, live broadcast on the short video platform to teach people fitness, a hit, the number of people who pay attention to him on Douyin is as high as 64 million! Becomes a phenomenal event.
Even Li Jiaqi had to "rub" Liu Qihong's traffic. Once selling canned snacks in the live broadcast room, Li Jiaqi pretended not to be able to unscrew, shouting in the air:
"Teacher Liu Ruihong helped me open it."
However, don't look at the two of them as the top streamers in the live broadcasting world. Behind Liu Qihong's explosion of fire, what is reflected is actually Li Jiaqi's loneliness. Before the epidemic, the average number of viewers in Li Jiaqi's live broadcast room was about 30 million, and the highest single game even reached 60.8 million. After the epidemic, 35 live broadcasts, the average number of viewers per game was only 22.46 million, a drop of one-third! Not only Li Jiaqi, but the recent intuitive feeling of many anchors is: there are fewer people watching and fewer people buying. The anchor is difficult, and the manufacturer behind it is even more difficult! In Guangdong, the boss of the country's largest clothing distribution market said:
"The inventory of clothing in the past two years is quite serious. Last year's down jackets were not easy to sell, and this year's spring clothes have basically become inventory. ”
Under the epidemic, I have seen such a depressed scene in the circle of friends more than once.
At the end of the day, everyone has no money in their pockets.
The economic foundation determines the way of enjoying life, when more and more people tighten the belt of their pants, people's hobbies have changed from "chopping hands" to "jumping exercises". In the post-epidemic era, the following 3 cruel truths, you must understand!
Even in the low bones, there are rivers flowing from the end of 2019 to today, and unconsciously, the epidemic has lasted for three years. In the past three years, many large enterprises have faced closures, and those that have barely supported have also begun to lay off employees sharply. This is still the case with large companies, and the life of small and medium-sized enterprises and self-employed groups is even more difficult. In the event of a severe epidemic, the backlog of rent, wages, and goods during the shutdown will overwhelm most people.
In April this year, Li Yan, who was isolated at home in Shanghai, had less than 5,000 yuan in her bank account. She used to do education and training work, and at the end of last year, she was just laid off because of the impact of "double reduction" on education and training. I wanted to start over in a different industry, but I didn't want to catch up with a new wave of the epidemic. She also earns 1,200 yuan a month in Shanghai, as well as utilities and daily expenses. In order to save money, she even ate only one meal a day, and fruit became a luxury. If you feel hungry, take a big sip of water, and then do not help, do self-comfort, the right is to lose weight at home. But even so, the remaining money will not last long.
Some institutions have counted the impact on all walks of life in the past two years:
Overseas tourism lost 100%, the vast majority of companies closed; theaters fell 80%, 90% are on the verge of bankruptcy; bars, KTV, secret rooms and other closed places fell by 70%, most of the loss state; e-commerce companies fell 50-60%, 1/4 of the country's logistics is not connected; the hotel and catering industry fell 50%, the remaining 70% loss; 40% of the real estate industry's head housing enterprises have financial difficulties, small and medium-sized housing enterprises are even more closed; the garment industry fell by 30%; ......
To be sure, this year's environment is really bad. Because of the epidemic, the Russian-Ukrainian war and other factors, the economic environment of the whole world is facing a certain degree of stagnation.
However, life always has to go on. The tenacity of many ordinary people is really beyond imagination, and in places where you can't see, many people are trying to make a living. Weibo blogger @Wei Chi Bird's Nest once recorded such a thing: one day he took a taxi and chatted with the driver's master, and the other party said: "Before there were 140,000 cars running Didi in Beijing, how many do you guess now?" He couldn't guess. The master replied, "370,000 vehicles." He vaguely understood the current situation in his heart, but he still couldn't help asking: "Why?" The master said:
"Now everyone doesn't come out to the party, many people have no work, and they have come to run Didi... It would be nice for us to be able to pull over half the work in a day now. "We have to drive at least a dozen hours a day, and all of us are sleep-deprived, and sometimes we don't dare to go back at night without earning back, and we have to get up early the next day."
When he finished listening, there was only silence for a moment. However, what I didn't expect was that the master added: "It will be good next year." ”
On the streets of Zhengzhou, a man sells high heels at a roadside stall, and when a customer comes, he will generously try them on for customers.
Complete disregard for the cold eyes and ridicule of passers-by. Others asked him, is he not afraid of losing face in this way? The man said: "I don't think it's ridiculous, I am down-to-earth just to live a better life." ”
Under the epidemic, how many people's lives have been pushed to the bottom. Along the way, however, everyone is their own hero. Whether they are running around the city or traveling to and from neon, everyone has their own way of life, but there is only one purpose: to live a good life. So, when you see the takeaway brother running the side of the road, the stranger in the circle of friends who shouts and sells things, the Didi master who takes a taxi late at night and immediately takes the order to take you home... Please be sure to respect them. After all, even the lowest bones are rivers.
Recognize the situation, take precautions, and after talking about the general environment, we will talk about the individual.
Most of the readers who read my articles are adults who have been sharpened by society.
Especially after the age of 30, the pressure will be felt rapidly increased in the past two years, and even a midlife crisis will occur. For you who are anxious, keep the following points in mind:
1. Do not easily start a business and participate in speculation; in reality, there are always some people who think that they are very capable, and the company has squeezed him, so they run to start a business to prove themselves, and the result is that the bottom pants are gone. As everyone knows, in a person's life, mediocrity is the majority, and wealth is an accident. Even the most capable people have to catch up with the wind in order to quickly accumulate wealth. What's more, entrepreneurship needs not a "single champion", but "10 all-rounds": running the market, engaging in finance, doing personnel training, cost accounting, marketing, pulling customers, etc., all of which you must understand. If there are one or two of them that you haven't done, don't easily toss ventures, stocks, and other risky things.
2. Do some side business down-to-earth to diversify your earning power; if you always complain that your life has been changed by the epidemic and you don't change yourself, then the problem will not be solved. In recent years, many people have personally experienced the rise and fall of the industry and know that there is no "iron rice bowl" forever. You can never predict what will happen to your industry tomorrow. All you can do is develop yourself, diversify yourself, and learn more money-making side hustles. Do live broadcasting, write manuscripts, shoot short videos, do group buying... As long as you are willing to try, you can always find a side job that suits you. As long as you are willing to invest time and energy, you can always expand your boundaries. But there is a point that requires you to invest a lot of money in the upfront part-time job, please ignore. At any time, hold on to the money and go to make money again. 3. Be kind to yourself and change your living habits; those who have experienced home isolation, I think they can understand: the epidemic has not only brought about changes in the economy and order, but also changes in lifestyles and habits. In the post-epidemic era, health, civilization, simplicity and comfort are the mainstream mode of life. Learn to cook, learn to go to bed early and get up early, learn to exercise, learn to be kind to your body, this is definitely a safe and profitable business.
Vigilance against consumerism, at any time, saving money is the most real once upon a time, seeing that fathers have the habit of hoarding grain and frugality, even if they are reluctant to lose a needle and thread, these "door-cutting" practices often make us unable to understand. That's because people tend to overestimate themselves when things are good. However, in the past few years of the epidemic, I have finally understood that the frugality of my fathers is not to cut the door, but to experience the trauma of the times. Three years of epidemic, the most taught us is to learn to save money! All the embarrassment and embarrassment of life can only be truly understood when there is a lack of money. You don't feel the importance of money when you have money, but when you find out you don't have money, a dollar becomes important.
There is a saying that goes: "When you are not sure how fate is arranged, saving money is the most realistic." You deserve the best, not necessarily to buy, but to have a surplus pocket. Only the money in your pocket is your life security; the amount in your bank card is your sense of security. I'm here to urge you, especially those with children or who are getting ready to start a family: be sure to leave room for when you don't have money! Trust the power of time, even if you don't earn much right now, and would rather chop off some of your unnecessary entertainment than save a little money.
The epidemic will always pass, and life will eventually get back on track. After all, the years do not understand the style, but people must always move forward. I believe that a few years later, when we look back on the days we have walked today, there is sorrow and emotion, there is warmth and sadness. So, from now on, no matter what, please don't live up to life!