[Aika Auto Industry News Original]
Recently, according to Sina Weibo @Wu Pei, BYD will launch a new high-end brand, named: Starry Sky, which means to look up at the starry sky down-to-earth.
According to the news, the new product will have a non-load-bearing body SUV similar to mercedes-Benz big G, which will use a wheelside motor, which can complete the U-turn in place through the front and back forward reversal of the tire, and has a high-performance motor and good acceleration ability, and the other one is more mysterious. (The blogger has now deleted this message)
According to previous news, the second model launched by the brand is most likely an MPV model, after Zhao Changjiang, director of BYD's high-end brand preparation office, had solicited high-end new energy MPV demand from netizens on Weibo. From the summary of netizens' feedback, plug-in hybrids require 200km pure electric endurance, comprehensive endurance of 800-1100km; pure electric actual endurance of 500-800km. The seats are in a 223 layout and can be flattened.
BYD's new high-end brand will be released in the first half of 2022, and the brand's marketing and sales network will be independent. The first car is positioned as a high-end off-road model, priced at about 50-1 million yuan, and will be unveiled in the second half of 2022 and listed in 2023.
Highlights review:
BYD sold 800,000 Chinese brands to rush to the high-end and then set off waves
BYD's high-end brand is under construction or mainly attacking the 500,000 market
Unveiled next year, BYD plans to release a new high-end brand
The network exposed BYD's high-end brand named Starry Sky