It's not just lone braves who "conquer" schoolchildren, but also Ultraman cards

Just a few days ago, I wrote an article about the Ultraman IP mobile game "Ultraman: Assemblage", but I am not proficient enough in Ultraman, afraid of omission, so the article is only slightly mentioned, at the end of the article I shared about a kind of news called "Ultraman Card".

At least at the time of writing, I thought it was just a child-toy, not much different from the Bear Hauntings.

(Image from the Internet)

But as the old saying goes, "No coincidence is no book", when I was looking for the material for the next article and went out to take out the garbage, I just happened to bump into the children who usually ran and jumped in front of the house and moved a table from nowhere, spread a piece of paper on it, and "lined up" on it with some cards depicting the image of Ultraman and the monster.

(Image from the Internet)

This scene instantly evoked my memories, as when I was a child playing "King of Games" with friends, but I did not have this pad paper depicting the rules of the site printing, the rules were all passed on by word of mouth, and even made a lot of jokes about "village rules" (such as the timing of the release of quick attack magic and usual magic).

The picture shows the competitive game of the game king (the calculator is eye-catching)

When I came out of the memory, the children's battle was also nearing the end, one of the children killed the opponent with a shot of Cerro Ultraman, and when I saw that he himself also posed to release the light, in addition to sighing "It's good to be young", I suddenly reacted - this Ultraman card can actually fight?

Here, I introduce the doorway of the word "battle" to some viewers who may not know much about card battles. "Fight with cards" is also known as TCG (Trading card game) game, also known as the exchange card game, as the name suggests, this type of game is based on the collection of cards, players need to buy the official production of random card packs through the genuine channel to collect cards, according to their own preferences and strategies to form a deck, and finally through the card attack and defense data and skill effect combined with the game rules to fight with other players. Representative games In addition to the game king mentioned above, there are also Magic cards, Pokémon cards, etc.

Magic is the world's first trading card game published by Wizards of the Coast

The picture shows the Pokémon card player drawing the favorite card (image from the Internet)

It seems that I have indeed been out of touch with the group of children for a long time, and it coincided with the time when the elementary school students were out of school, so I went straight to the commissary at the entrance of the school and decided to get some cards in the hands of the children here.

But interestingly, the stores I went to near the primary school were either "sold out" or "out of stock for the time being", and in the small talk of the boss after buying a bottle of water at one of the stores, the boss mentioned "This thing has been more strict recently", and after saying this sentence, he glanced at me (the author is taller and stronger), and then said "what do you ask so much", and then I was "persuaded to leave".

Contacted to the police uncle base camp near the school in the picture above, whether the boss misunderstood something or not, it is indeed an indisputable fact that the "Ultraman Card" has recently been involved in a lot of turmoil in the eyes of the store owner as a "toy" commodity, which we will talk about later.

I turned to my colleagues for advice, and after getting advice, I placed an order for takeout at the stationery store (buying toys in the stationery store has not changed for so many years).

"A variety of cards directly confused the author"

"Buy the most expensive"

Finally, after an afternoon of hard work, I finally got the Ultraman card that I had in mind, looked at the "55th Anniversary" printed on the bag, as well as the card printing party "Card Tour" and Ultraman China Copyright Party "Xinchuanghua" and other signs, assured that I began to open the bag happily with my colleagues, I have to say that this "blind box" card bag design contains a sense of excitement that is universal to any age group.

It seems that our luck is not bad, the result of the final opening of the package ended with a very rare CR rare level of "Aguru Ultraman" and some other UR, SSR cards, I also opened the trading APP to search for the price of this card - yes, this is almost a unique "habit" of TCG gamers, "exchange" card game, the purchase of card package opening card is at most the "set" inside, and "change" refers to the natural card between players to card easy card, or simply with money to buy.

I believe that you can also recognize the most expensive one through the process of flashing my 24K titanium alloy dog eyes under this light

Salted fish on ultraman cards for inter-player transactions

A Ranger editor who did not want to be named but issued this card: "This thing can really sell for money!" ”

My short "market research" ended here, but problems arose. In general, in addition to the two selling points of "opening the card bag" and "fighting", which are not outstanding, what is the charm of this Ultraman card that is popular among children? What is the "storm" mentioned by the commissary owner? I spent two days looking for an answer to both of these questions.

This matter may start with Ultraman.

I believe that many people like me also began to be fascinated by this hero who protected the earth through the introduction of Diga Ultraman in 2004, and its male protagonist Yuan Dagu has become one of the superheroes in the minds of the people of the country. Since then, Ultraman has developed better and better in the country, becoming a childhood for generations, and even recently you can hear children discussing the latest Ultraman of Triga.

Diga Ultraman was also the first Ultraman to have the ability to change form

Although Triga Ultraman is the latest, his reputation among big friends is not very good

With such a well-known IP, it directly led to the grand situation of Ultraman toys on the market: "Buy Barbie dolls for nieces, buy Ultraman for nephews", although there are some stereotypes between genders from the current point of view, but it is enough to prove the prevalence of Ultraman toys among children, even in recent years, the sales of Ultraman-related products on Taobao are still high.

In Taobao's annual report, "Ultraman" ranked in the top ten of the list

And the card this toy also has the advantage of "easy to carry" - after all, it is much easier to hide a few cards in the bag than to hide a model, and in the social circle of children, "I have this card", "this card I also have" and "I have a higher attack than you" The interaction is more intuitive than the simple dance model, not to mention that ultraman cards can also fight, if you can't tell the difference between the mouth and the high, you can also come to a duel, to some extent, The popularity of Ultraman cards with so many advantages can be said to be normal among children.

(Image from the Internet)

But many parents have also raised questions, which is also the "storm" mentioned by the store owner in the previous article, that is, as a toy, the consumption of Ultraman cards is a bit "too high".

Starting from the card bag of one dollar and one package, to the "two yuan package" "five yuan package" or even "ten yuan package" in the mouth of the children, with the increase in price, the "explosion rate" of the rare cards in the card package will also increase, many children will not be able to buy the card they want after buying the one dollar package, pestering parents to buy a more expensive card bag, and the Ultraman card will also be updated with the version, if you continue to play, you need to continue to buy, for example, I opened this is the 55th anniversary card package, which must contain an SR-level card.

There is a wide variety of various card packs with different prices in the store (image from the internet)

This card bag with a guaranteed nature is sold for ten times more than the ordinary version

With a little "gambling" concept of Ultraman card bag so that many parents refuse to play children, but the child's self-control and "open card pack" this behavior of "addiction" may not necessarily follow the parents' hearts, so a variety of incidents about children buying Ultraman cards in an abnormal way should be born, many official media expressed their views, Ultraman card has become a new generation of "martial arts novels" "online games".

A 10-year-old boy spent nearly 10,000 yuan on Ultraman cards in 10 days

Parents' request for a refund sparked social discussion

In my personal opinion, the toy "battle card" has a better "communicative" attribute in the strict sense than the toy model with raw ash, and it also requires some basic arithmetic ability when calculating, which cannot be regarded as useless at the level of "toy".

When a toy becomes a "communication threshold" between children, how to balance the economic problems caused by the purchase of toys and the growing comparison of children during the growth of the child has become the latest problem faced by parents, but this kind of thing guidance is obviously better than "one size fits all", without "Ultraman card", there will be a variety of other "cards", we can also clearly see from the official attitude, is currently actively looking for a balance, but this still requires everyone to work together, not overnight.

I don't know what everyone thinks about this?