[Aika Car Shopping Guide Original]
In recent years, MPV has received very high attention in the domestic market. In the field of MPV, the Japanese have always been professional households, Toyota introduced the fourth generation of Xena into domestic production last year, FAW Toyota Granvia is not far from the official release, and Honda also "renovated" the Odyssey and Alexand last year. Of the japanese top three, only Nissan was slightly quieter. Perhaps you remember the 100,000 NV200 with side sliding doors, and you will not forget the noble man who once benchmarked Alpha. Nowadays, Guishi has completely stopped production, and you can only see Elgrand on the same platform as the four generations of Guishi in the Japanese market. There is news that Elgrand will be introduced into the country, Guishi reappeared in people's field of vision in another form, this article, I will take you back to the past Guishi models, this MPV also had a good attention in that year.
First Generation Nobles (V40 1993)
The first generation of Guishi was first born in 1987 between Ford and Nissan North America in a cooperation agreement, the two car companies cooperated to develop a minivan segment (literal translation: minivan, also known as van, the corresponding classification of the European market is MPV) model. In 1993, nissan quest and Mercury Villager (Mercury is a Ford brand) were born, and the two vehicles were based on the VX54 platform jointly created by Ford Nissan.
The first generation of nobles was not introduced into China, but a version of its CKD appeared in Guangzhou, in the south of the mainland. CKD is also the abbreviation of "CompletelyKnockedDown", which is to disassemble the vehicle and assemble it in China. Guangdong Provincial Bus Factory and Guangzhou Jing'an Clouded Leopard have been CKD assembly of Guishi and Mercury Villager, everyone is interested in checking, because there are too few pictures on the Internet, we will not introduce more.
2nd Generation Nobleman (V41 1999)
The two-car attack of Nissan Guishi and Mercury Villager occupies a certain share of the North American market. However, compared with the domestic competitors in the United States, there is still a big gap between the nobles. In 1997, Toyota Xena was born, replacing Privia as a new competitor to Guishi. But I have to say that the birth of Xena is phenomenal, it once debuted in the sales performance of the nobles, even mercury Villager and nobles combined is not its one. In 1999, Nissan introduced the second generation of Guishi, which, like the previous model, shared the same platform as the Mercury Villager.
The cooperation between Ford and Nissan should have been a win-win situation, but it has to be said that the two are not very concerned about Guishi. From the perspective of research and development, the VX54 platform is only a modified version of nissan Maxima chassis, and the upgrade of the second-generation model is not obvious enough, which makes Guishi's market performance in the 1990s not outstanding. Such a dual-vehicle strategy makes Nissan have to choose a trade-off, and Nissan is also facing a financial crisis.
Generation I, generation II | The efficacy of the cooperative product is average
3rd Generation Nobleman (V42 2004)
On the eve of the arrival of the millennium, Nissan had been losing money for years in a row. On May 28, 1999, Renault acquired a 36.8% stake in Nissan Motor for US$5.4 billion (400 yen per share), becoming the company's largest shareholder and formally forming the Renault-Nissan alliance. At the same time, Nissan and Ford terminated the joint venture agreement, and the third generation of Guishi was independently developed by Nissan.
The sales performance of the third generation of Guishi in the early stage was not bad, but in the subsequent competition, Guishi was not as popular as the local players, and the sales volume at the end of the product was greatly reduced.
4th Generation Nobleman (RE52 2011)
Seven years later, the third generation of nobles has not been able to maintain high sales, but it is considered to be the most classic generation of models. Considering the integration of models, the fourth generation of Guishi and the third generation of Elgrand (abandoning the rear-drive platform) shared Nissan's new front-drive platform , the D platform. The fourth generation of Guishi was officially launched in 2011, although it still has a strong product force, but eventually went to discontinuation...
The performance of the fourth generation of Nobles is not too good, and sales in the North American market have been in a state of decline after its launch. Since 2014, Guishi has begun to withdraw from Canada, the United States, China and other markets. One reason that affected Guishi's sales came from the fact that its 25% bias collision in the IIHS crash test received a "poor" rating, and some industry insiders were disappointed by Guishi's performance in the crash test. In the final analysis, Nissan's emphasis on MPV is far less "obsessed" than That of Ryota, and after losing the US market, Takashi has also left people's vision.
Editor's comments: At the same time as writing this article, Lantu Dreamer was officially listed. Whether it is the explosion of Xena, or the persistence of GL8 and Odyssey, or the new energy stars in the MPV industry led by dreamers, the demand for MPV in the Chinese market is getting higher and higher. People seem to have forgotten about Guishi, which has been discontinued for many years, but Nissan's loyal users have not lost two fields, and perhaps the resurrection of Guishi will start from the Chinese market. You have reason to believe in the success of models such as Odyssey and Alpha, and Nissan can also learn from it.
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