Author: Gong Jinhui
The Racing Car, which has disappeared for nearly 2 years, has once again entered the public eye.
Recently, on the Alibaba auction platform, the Nantong Intermediate People's Court updated an auction information about "Jiangsu S Automobile Company". It is reported that the company was established on July 10, 2009, with a registered capital of 10 billion yuan, and its business scope involves technical research in the automotive industry and auto parts manufacturing. Sharp-eyed netizens found that Jiangsu S Automobile Company was the once-popular Sailin Automobile.
The auction is located in groups 5, 6, 7 and 8 of Zhennan Community, Chengbei Street, Rugao City, the land use rights of Groups 7, 12 and 18 of Shuanglong Community, and the above-ground buildings and assets involved in machinery and equipment, production lines, assembly lines and other assets, with a starting price of nearly 2.38 billion yuan, which will be auctioned publicly on May 30. In view of the imminent arrival of the Law Auction, the fate of Sailin Motors will officially come to an end from now on.
All along, the impression of Sailin Automobile to the outside world is very bloody and unreliable. In July 2019, Sailin Automobile held a "Sailin Night" press conference at the Beijing Bird's Nest, inviting Jason Statham and other stars to stand on the spot. This conference has the suspicion of hanging sheep's head to sell dog meat, obviously under the banner of "global supercar model", but launched a miniature electric vehicle called "Maimai", which has little to do with supercaring, and is more like an "old man's music" that shuttles through the streets and alleys.
However, from a marketing point of view, The launch of Sailin Automobile was very successful and earned enough eyeballs, but doubts also followed. The outside world not only questions Mai Mai's incompatibility with the concept of supercar, but also digs out the provenance of Mai Mai. Originally, its predecessor was the Mycar electric vehicle launched in 2009 by the Hong Kong Polytechnic University and the Hong Kong car company EuAuto, and the initial design was a low-speed electric vehicle, which was purchased by Wang Xiaolin, the head of Sailin Motors, through its GTA company. But he claimed that Maimai had nothing to do with the Mycar electric car and was positioned as a "performance trove car".
Market performance is undoubtedly the touchstone for testing whether a product can play or not. On the day of Double 11 in 2019, the Maimai customized version was officially launched on Tmall, and a total of two models were launched, the sports customized version and the cherry pill customized version, and the price after subsidy was 158,800 yuan and 168,800 yuan respectively. A mediocre "old man Le" dared to set a super high price of more than 150,000 yuan, Wang Xiaolin is really courageous, but his fan's confidence can not save Maimai's sales.
It turns out that Mai Mai is not popular in the market, and users do not buy it at all. From the official opening of the store on November 1 to the official application for store closure on December 23, the Maimai Tmall flagship store received a total of 31 orders. Among them, only 9 cars were sold in November, which is evident in the dismal sales. The output of Maimai is much larger than the sales of flagship stores, and most of the cars have become unsalable inventory.
By the way, in addition to the development conference for Maimai to create momentum and Maimai officially launched, 2019 Sai Lin Automobile also did an important thing: fundraising. On the surface, Sailin Automobile has a total of 5 shareholders, including Nantong Jiahe, Rugao Salin, Nantong Shimai, Nantong Weimeng, rugao Jitai, but in fact there are only two shareholders: Nantong Jiahe and Wang Xiaolin. The former has a state-owned background, and the latter is the actual controller of the above four companies.
From July 5 to November 12, Rugao Salin, Nantong Shimai, Nantong Weimeng and Rugao Jitai successively pledged part of the equity of Sailin Automobile held by the same pledgee, Nantong Jiahe, with a total pledge amount of 2 billion yuan. At the same time, on July 8, Sailin Automobile signed a mortgage loan contract with Nantong Jiahe to mortgage 28 sets of equipment, with a collateral value of 1.212 billion yuan and an insurance policy amount of 1.2 billion yuan.
It is not difficult to see that nantong Jiahe has provided nearly 3.2 billion yuan of loans for Sailin Automobile only, but the control of the company is in the hands of Wang Xiaolin. At the end of April 2020, Qiao Yudong, a former legal employee of Sailin Automobile, exposed a surprising fact that the company's so-called five major shareholders, in fact, only the state-owned shareholder Nantong Jiahe came out with real money and silver, and the remaining four were all shell leather bag companies controlled by Wang Xiaolin, holding the company's equity in the name of "technical contribution".
In view of this, Qiao Yudong reported in real name that Wang Xiaolin used "false technology investment" to obtain control of Sailin Automobile, resulting in the loss of billions of yuan of state-owned assets. Although Wang Xiaolin, who is in the United States, constantly shouted injustice and sent internal letters at the first time to try to stabilize the military's morale, it seems to have little effect, and it is still difficult to dispel the doubts of employees, suppliers, Nantong Jiahe and other parties, especially the only blood transfusionist Nantong Jiahe is greatly dissatisfied.
After Nantong Jiahe saw the true face of Wang Xiaolin's four empty shell leather bag companies, he actively defended his rights on corporate lending disputes to stop losses and avoid becoming a wronged leader. You don't have to say that Nantong Jiahe's countermeasures soon worked, and the Sai Lin car controlled by Wang Xiaolin suffered a series of blows in succession:
On June 16, 2020, the Nantong Intermediate Court seized two local factories of Sailin Automobile; a day later, the Nantong Intermediate Court froze the equity of Sailin Automobile held by Rugao Salin, Nantong Shimai, Nantong Weimeng and Rugao Jitai for 1.895 billion yuan, 1.88 billion yuan, 1.776 billion yuan and 1.107 billion yuan respectively, caused by nantong Jiahe's attitude towards Sailin Automobile; on June 23, the Nantong Intermediate Court seized the Shanghai branch of Sailin Automobile.
In early July 2020, Nantong Jiahe publicly accused Wang Xiaolin and others of providing false certification documents, using their position to embezzle huge amounts of funds from Sailin Automobile, and reported the case to the public security organs. In this regard, Wang Xiaolin denied the alleged criminal suspicions and said that he believed that the truth would be revealed.
Previously, he had also defended himself, blaming the fall of Sailin Automobile on nantong Jiahe and some leaders of Rugao City, bluntly saying that they disregarded the facts, used Qiao Yudong's false accusation case, fabricated charges in the name of investigation, and framed himself and foreign shareholders, resulting in the stagnation of Sailin Automobile's operations and the suspension of thousands of employees. Indeed, the dispute between nantong jiahe and Wang Xiaolin, the two major shareholders, no matter which is right or wrong, has plunged Sailin Automobile into a place of no return.
Wang Xiaolin revealed that due to the impact of Qiao Yudong's false accusations, some suppliers have completely frozen the company's accounts through the court, and the 3 billion yuan of financing that Sailin Automobile originally planned to reach a consensus with investors in May 2020 has also been temporarily shelved, resulting in the inability to pay employees normally and facing a large number of employee losses. Not only were the grassroots employees discouraged after the unsuccessful salary, but the senior management also ran away, executive vice president Chen Lei, vice president of finance Yu Fuzhong, vice president of personnel Wang Fang, vice president of procurement Yu Ruilin and so on have left their posts.
I don't know if you found it, for the road of racing cars to go on, Wang Xiaolin is always used to throwing the pot to others, emphasizing that he has no responsibility. He also said that he has been actively working hard for the dilemma of Sai Lin Automobile, "booking more than a dozen tickets back to China, all of which have been cancelled by the airline", and pushed all the responsibility for the company's problems to Qiao Yudong. However, the outside world does not seem to be cold, but questions that he is the next Jia Yueting.
Since the second half of 2020, Sailin Automobile has neither lifted the crisis of the capital chain break, nor found a new takeover man, and Nantong Jiahe is only a financial investor of Sailin Automobile, and after suffering losses, it will not clean up this mess, resulting in its operation stagnation, basically surviving in name only. Looking back, maybe Wang Xiaolin's car building is a complete scam, he doesn't want to build a car at all, but in the name of building a car to find ways to circle money, and then like Jia Yueting, he doesn't dare to go back to China.
To put it bluntly, Sailin Automobile is a typical PPT car, which belongs to the Project of To VC, not To C. As a result, The sales of Maimai are extremely dismal, and the mass production of the Sailin S1 and SUV models of Maike is far away, so that the follow-up is completely cool, and everything is not unexpected. Wang Xiaolin relied on weaving an illusory dream of building a car, using the so-called technology to fund, and single-handedly pit employees, suppliers, Nantong Jiahe and everyone else, eating very ugly!
Regardless of whether the assets of Sailin Automobile can be auctioned smoothly on May 30, from now on, there will be no place for Sailin Automobile in the automobile industry. From another point of view, the end of the Cylin Automobile PPT car-making farce is reasonable, and it is also an affirmation and encouragement for all serious car-building players. You know, the car is so difficult to build the industry, just rely on blind storytelling is doomed to go far, only down-to-earth, deep ploughing product polishing, mass production delivery, sales and after-sales and other links, in order to go faster and more stable and farther.