To what extent can a person be arrogant? Musk gave the answer.
Recently, Musk, the world's richest man, acquired a 9% stake in Twitter, becoming Twitter's largest shareholder and shocking the entire Internet industry. After the news was announced, Twitter's stock price rose sharply, and Twitter's stock price rose 27.12% to $49.97 on the same day, with a market value of $40 billion.
By April 26, Musk had spent 100% of Twitter shares, which became a major event that shocked the capital market, and the $44 billion acquisition amount set a record acquisition.
Coincidentally, Musk has shouted for the virtual currency Dogecoin, including his tweet calling Dogecoin "the people's cryptocurrency", which helped Dogecoin soar 144 times in the past year. You know, at the beginning of last year, Dogecoin was only $0.0047, and in May, the month when Musk shouted the most intensive crypto assets, Dogecoin reached an all-time high of $0.6818.
This series of operations can't help but make people wonder, what does Musk want to do from shouting single Dogecoin to real money and silver cross-border acquisition of Twitter?
1
Musk loves surfing the web
Musk's love of surfing the web is not after he became famous, but has a long history. Musk signed up for a Twitter account back in 2009, when he wasn't as famous as he is now, but he didn't hide his true love of surfing the Web. Whether you are a big V or an ordinary netizen, go to Musk's Twitter to comment, he will also actively communicate with you.
Later, Musk began to change his painting style, began to be unscrupulous, free to speak, it is his straight nature, but also for him to attract tens of millions of fans.
On April 1, 2018, Musk tweeted that "Tesla is bankrupt" and "completely, completely bankrupt." That sent Tesla shares tumbling 7 percent on the day. In August of the same year, Musk said on Twitter that he was "considering taking Tesla private," a news that caused Tesla stock to rise by more than 13%.
Musk's remarks were also fined $20 million by the SEC, but that didn't stop Musk.
In the past two years, Twitter has begun to get deeply involved in many sensitive and significant events, establishing its own set of review systems for users' tweets, and users will be marked with specific words if they are not careful. It also makes Musk, an "absolute speech liberal," unhappy with this mechanism of Twitter, the world's richest man at the moment, with Twitter, and his choice becomes "If Twitter can't be changed, I'll change Twitter."
According to statistics, Musk has sent more than 17,000 tweets on Twitter, with an average of 6 messages per day and more than 80 million followers. Why does he love to tweet? Because Twitter is one of the largest social media in the United States, it has the status equivalent of China's microblogs and is also the main platform for American speech.
2
Musk needs to manipulate public opinion
The power of public opinion has never been stronger than it is today. At that time, Ruan Lingyu's sentence "people's words are terrible" was still just word of mouth and tabloid gossip. Today's public opinion field, with the help of modern science and technology, cloud mountain fog cover, lips and guns, swords, human flesh search, people shudder.
Musk himself is a master of using public opinion to achieve his own goals, twitter is his most handy weapon, but also his sermon pulpit, attracting a large number of believers.
Let's look at some of Musk's operations, how to successfully market on Twitter, and finally achieve their own goals.
Musk has been classicly marketed several times
Musk tweeted in August 2018 to take Tesla private at $420 per share, and the next day Tesla's stock soared 11 percent, making him a fortune.
In April 2019, he tweeted that Dogecoin is his favorite digital currency. As a result, the virtual currency born of jokes soared overnight, out of the 10 times market, and before that he had hoarded a lot of Dogecoin.
In May 2020, he tweeted that he felt that the stock price of Tesla was too high, and as a result, Tesla's market value evaporated by more than 10 billion yuan in one day, the purpose of which was to suppress the stock price and facilitate financing, and he took the opportunity to buy it himself.
In November 2021, Musk launched a vote on Twitter: Should he sell his tesla stake? And said that the operation will be based on the voting results. In the end, more than half of the people supported his sale, and Tesla fell continuously, but the documents afterwards showed that Musk had completed a high cash-out long before the tweet.
Not only that, in the negative public opinion of Tesla such as "roof rights protection", "brake failure" and "automatic driving failure", Musk spoke on Twitter: "Other companies spend money on advertising and manipulating public opinion, tesla focuses on products." "Quietly resolve the contradiction."
Although the price of buying 9% of Twitter shares is not cheap, close to $3 billion, if you can use this $3 billion to make more 3 billion, wouldn't it be a long-term fishing for big fish?
3
Musk doesn't do professional work?
In February this year, the American Academy of Engineering released the list of additional academicians of the National Academy of Engineering in 2021, and Tesla CEO Elon Musk was officially elected as an academician of the National Academy of Engineering.
Therefore, this time Musk became the largest shareholder of Twitter, which is surprising: Scientist Musk, how can he be so keen on business? Actually, not really.
Musk's acquisition of Twitter shares is just a springboard that fits into his entire business sector. Companies Musk now creates and masters include Tesla, SpaceX, SolarCity, The Borin Company, Open AI, Neuralink, Hyperloop, and more.
Except for Tesla and SpaceX, which have a high profile, the rest of the company is not well known among the general public, so Twitter has become an excellent platform for Musk to promote these companies.
Tesla, for example, is an electric vehicle and energy company that has changed the way people travel through electricity and solar energy. But Tesla doesn't just sell cars, it also includes software, charging stations, solar panels and energy storage systems. Like Apple, Tesla has built its own high-margin ecosystem, and as long as you buy one product, you may be tempted to buy other products.
SpaceX is a private spacemaker and space transportation company whose StarLink program can provide Internet services to people around the world; Neuralink is a company that studies brain-computer interface technology; Hyperloop, which translates to "hyperloop"; and The Boring Company is an American infrastructure and tunnel construction company.
The direction of these companies is future-oriented and most likely represents the way of life of the future. Imagine that New Energy Vehicles, Space Travel, Virtual Reality, Virtual Currencies, and so on, which Musk's company can offer you, can provide.
In this way, is there a clearer understanding of Musk's acquisition of Twitter shares? He is not unprofessional, it is precisely the manifestation of doing righteousness!