Beijing News (reporter Wang Ping) On May 1, the Beijing catering business unit suspended dine-in food and switched to takeaway and self-pick-up services. The Beijing News reporter learned from a number of catering enterprises in Beijing that on the first day of dine-in to take-out, the online order volume of some catering stores surged, and at the same time, a number of catering companies set up booths outside the restaurant to provide convenience for consumers to buy.
There are restaurants with rapid growth in online orders
In order to facilitate consumers, from April 30 to May 6, orders can be placed through the Hu Da Restaurant takeaway mini program, and the delivery fee can be waived within 10 kilometers. At 10:00 a.m. on May 1, ms. Wang, a consumer, clicked on the small program of Hu Da Restaurant. "We originally wanted to go to the restaurant, but because the dine-in was suspended, I hurried to place an order as soon as the meal started at 10 o'clock." Ms. Wang told the Beijing News reporter that she ordered dishes such as garlic crayfish and Mao Blood Wang through a small program, and also used takeaway full discount coupons when paying. "At 11:30, the takeaway was delivered, and the names and temperatures of the chefs and foodie were also on the packaging. There is not much difference between the temperature of the dish and the dine-in, which is quite satisfactory. ”
Zhang Shengtao, director of catering operations at Beijing Huda, said that in May, it has also entered the peak season of crayfish sales, and the stores of Huda in the past May Day holiday will usher in a peak in passenger flow. After the suspension of dine-in, Hu Da Restaurant also adjusted its operation in time, and the Mini Program launched the "free delivery fee within 10 kilometers, and free delivery of group orders above 1500 yuan within 30 kilometers".
"After the meal opened at 10:00 a.m., the order volume of the Mini Program increased rapidly, and nearly 400 orders were received for lunch takeaway, almost 8 times that of weekdays. Both May 2 and May 3 are expected to be peak days for takeaway orders. The Beijing News reporter learned that during the May Day holiday, the back kitchen of Hu Da Restaurant will be fully staffed to cope with the surge in online orders, at the same time, the packaging staff is 6 times more than usual, try to pack as soon as possible after the back kitchen, so as to facilitate the takeaway riders to take meals. In addition, after placing orders online, the number of consumers who come to the store to pick up has also increased greatly. The stores of HuDa Restaurant have arranged special reception staff at the entrance to guide customers to wait in a scattered manner and avoid crowds.
Figure/Enterprise Courtesy
Zhang Shengtao told the Beijing News reporter that because of the surge in online orders after the suspension of dine-in, in order to allow customers to dine in time, Hu Da Restaurant also made an emergency plan: once there are too many orders, or encounter urgent orders and orders close to overtime, store employees will ride electric vehicles to deliver goods at close locations, and the shuttle bus used to pick up and drop off customers during dine-in will deliver meals to consumers who are far away. At the same time, the Huda Restaurant Mini Program opened a pre-order on the evening of April 30, "When the meal opened at 10:00 a.m. on May 1, there were already more than 100 takeaway orders." Customers who want to place an order can pre-order in advance, which makes it easier for stores to stock up and for customers to receive their orders faster. ”
Consumers "take meals without contact"
At the No. 2 mcDonald's East Third Ring North Road store, a two-dimensional code poster for online ordering was posted at the entrance of the restaurant to facilitate customers to place orders online and pick up meals without contact. At noon on May 1, after placing an order, many customers went directly to the restaurant's food cabinet to take away their meals, which was convenient and fast. McDonald's said that under the premise of safe service, McDonald's restaurants implement "contactless delivery" and "contactless meal picking", more than 400 McDonald's restaurants in Beijing continue to operate, and the number of orders delivered by McDonald's exceeds that of the same period last year.
The relevant person in charge of McDonald's told the Beijing News reporter that McDonald's delivery also provides community group meal services, and large orders of more than 300 yuan can enjoy discounts and free shipping discounts. The community can also deliver food through solitaire. McDonald's' more than 40 "Express" restaurants in Beijing are also operating normally, and motorists can order, pay and pick up meals at the window of the restaurant lane without getting off the bus.
Figure/Enterprise Courtesy
Long-established stalls selling signature food
In addition to takeaway, there are also many catering companies that set up convenience counters outside the store. In Haidian Impression City, at 12:00 noon, some consumers shopped in front of the booth outside the Cuihua Building located in the atrium square of the mall, and the staff of the Cuihua Building told the Beijing News reporter that the outside stalls sold mainly some of the signature sauces and staple foods of the Cuihua Building, such as handmade buns, vegetable dumplings, noodle steamed buns, jujube cakes, sauce elbows, sauce pig's trotters, etc., as well as rice dumplings prepared for the upcoming Dragon Boat Festival. Some consumers said that these sauces and staple foods are affordable, not only suitable for small family banquets during the holidays, but also very convenient for breakfast. Wang Peixin, general manager of Cuihualou Catering Group, told the Beijing News that at present, the number of takeaway orders in Cuihualou on May 1 has increased by about 15% compared with usual, and various staple foods and sauces are welcomed by surrounding residents. "We will adjust the supply of hot varieties according to the sales situation to serve the surrounding consumers."
Figure/Enterprise Courtesy
The Beijing News reporter learned from Beijing Huatian Catering Holding Group Co., Ltd. that as of now, hundreds of stores of 29 brands belonging to Huatian Group have suspended dine-in services and switched to take-away windows and takeaway businesses. This year, the brands of Huatian Group began to increase the research and development of semi-finished products and pre-packaged products, and put semi-finished products and pre-packaged products on the shelves of self-operated takeaway and takeaway platforms to facilitate public ordering. Recently, Huatian takeaway and takeaway platforms have increased their preferential efforts, and the self-operated takeaway platform has reduced the delivery fee for the whole site and distributed takeaway coupons to all members.
Edited by Zheng Mingzhu
Proofread by Wu Xingfa