Image source: Visual China
Titanium media App April 29 news, international data company (IDC) recently announced the first quarter of 2022 China's smartphone market situation. According to its latest statistics, the overall shipment in the first quarter was about 74.2 million units, a sharp decline, down 14.1% year-on-year, while OPPO ranked first with 13.7 million units of shipments and 18.5% market share among the top five smartphone manufacturers in China.
According to the report, in the first quarter of 2022, the decline in shipments in China's smartphone market was due to the impact of the continuous rebound of the epidemic on consumer budgets, as well as the small upgrade of new products, which led to the continuous downturn in market demand, and the more uncertain overseas market prospects, so that many mobile phone manufacturers began to adopt a more stable and conservative operating strategy, and the market will usher in great challenges throughout the year.
Image source: IDC
Wang Xi, IDC China research manager, pointed out that due to the impact of the high base in the same period last year, the market experienced a sharp decline in the first quarter. At the same time, the current negative impact of the domestic epidemic on the logistics and supply side of the mobile phone market is relatively controllable, and the delayed satisfaction of some demand is brought about.
However, the recurrence of the epidemic in important cities in China continues to affect the consumer sentiment of consumers across the country on non-essential consumer goods, including mobile phones, which will continue to exacerbate the decline in the market on the demand side. In addition, the prospects of some key overseas markets are still uncertain, and the continued high cost of core components will make many mobile phone manufacturers adopt a more stable and conservative operation strategy.
These factors work together to continue to impact the performance of the domestic mobile phone market. Without additional positive stimulus, China's smartphone market capacity could fall below the 300 million unit mark in 2022.
Among the top five smartphone manufacturers in China, OPPO ranked first with 13.7 million units of shipments and 18.5% market share, followed by Glory, with shipments of 13.5 million units, with a market share of 18.2%, the third is vivo, with shipments and market share data of 13.3 million units and 17.9% respectively, and Apple and Xiaomi ranked fourth and fifth, respectively. (This article was first published on titanium media App)