On the evening of April 25, vivo X80 series mobile phone was officially released, which is the first model of Vivo equipped with Tianji 9000 chip, and it is also following last year's X70 and S12, Vivo once again uses Tianji series 5G chips on flagship models. And as said at the previous vivo dual-core imaging technology communication meeting, vivo wants to create the "king of Tianji 9000" on the X80 series.
(Source vivo dual-core imaging technology communication meeting)
In the joint media interview of MediaTek and Vivo, they introduced us from the aspects of product, technology to brand, how to achieve the goal of "King of Tianji 9000".
Tianji 9000 and V1+ chips, to achieve 1 +1>2
In the tech industry, it's common for two brands to collaborate on a product or project, and being able to stick to long-term collaborations requires more common factors. Yang Qing, product manager of vivo X series, said in a joint interview between the two sides: "Whether it is vivo or MediaTek, they are innovative and practical, that is to say, we are committed to innovation, and we are also very down-to-earth. We all adhere to the user-oriented, user-driven demand to drive, we also see each other's determination and confidence, do our best, work together to create. "This is the key to the continued in-depth cooperation between Vivo and MediaTek from the past to the present, and in the future."
It is under this brand concept that vivo and MediaTek will insist on the polishing of chip refinement. To make Tianji 9000 better adapt to Vivo's self-developed chip V1+, it is necessary to achieve 1+1>2 results.
(Source vivo dual-core imaging technology communication meeting)
Tianji 9000 is definitely the first echelon level of this year's flagship chip in terms of performance, and has an excellent advantage in energy efficiency ratio, and through coordinated work with the self-developed chip V1+ on the X80 series, its performance and energy efficiency performance have been improved again.
In this regard, Yang Qing gave an example: "Through the AI computing power of mediaTek APU, we linked the collaborative work of multiple internal and external processors, and jointly completed the screen rendering of the game with the GPU, thereby releasing part of the GPU load." At the same time, by calling the hardware and interpolation algorithm of the self-developed chip V1+, the stability of the frame rate is optimized, and the two swords are combined, and finally the effect of our performance and power balance is achieved. ”
(Source vivo dual-core imaging technology communication meeting)
Vivo and MediaTek have realized multi-level joint research and development from the underlying hardware to software, starting from various fields such as performance, AI, imaging, games, communications and multimedia, to achieve the best experience of terminal mobile phone products. This requires a huge investment of time, personnel, cost and energy on both sides.
(Source vivo X80 series conference)
Yang Qing said: "At the beginning of the definition of Tianji 9000, we jointly launched a comprehensive joint commissioning work, established the research and development goal of the king of Tianji 9000, and began our hardware experience from the bottom of the chip to the terminal application through the open architecture of Tianji to create a full-link, benchmark-level hardware experience. ”
(Source vivo X80 series conference)
MediaTek and vivo, both want to win-win
In 2022, the mobile phone industry is becoming more and more "volume", and the measurement of the brand strength of terminal mobile phones is no longer a simple configuration and the ability of the supply chain end, but whether this chip can be used well and correctly, that is, the mobile phone manufacturers often say at the conference to adjust and penetrate, and whether it can achieve a perfect balance of performance and power consumption in the actual use scenarios of users.
As a major mobile phone brand in China and even in the world, Vivo has cooperated closely with MediaTek since the first generation of Tianji 1000 series, and last year vivo's main X70 and S12 Pro mobile phones were based on the flagship Tianji 1200 chip at that time. At the previous two-core technical communication meeting, Chen Guanzhou, general manager of MediaTek, said in his speech: "Vivo has always been an important partner of MediaTek, and last year, the two sides jointly developed a number of projects to create a number of highly acclaimed hot terminals in multiple dimensions such as performance, imaging, and endurance. In the pursuit of technological innovation of products, the two sides also have a very consistent hard-working gene. 'Innovation' and 'hard work' make our two companies have a high resonance, which is also the co-creation basis for long-term in-depth cooperation between the two sides, it can be said that vivo and MediaTek are 'innovative doers' who move forward side by side in the mobile market. ”
In addition, regarding the cooperation between the two sides, he also said, "MediaTek will continue to carry out more in-depth cooperation with vivo in the flagship field, realize multi-dimensional and multi-level joint research and development from the underlying hardware to software, upgrade the differentiated experience of flagship terminals from performance, AI, imaging, games, communications, multimedia and other fields, and work together to become the 'flagship remodeler' of the market and industry."
(Vivo S12 Pro mobile phone equipped with Tianji 1200 chip)
MediaTek's Tianji series of 5G chips has been loved by the industry and consumers since its launch, and has also helped MediaTek achieve gratifying results in the market.
At the Tianji 9000 press conference on December 16 last year, MediaTek officially released the news that MediaTek will have a global 4G+5G share of 40% in 2021, becoming the world's first. China's 4G+5G market share has also reached 41%, and the single 5G market share is as high as 40%, ranking first in the domestic market.
Both, MediaTek this year to maintain the market performance continues to lead at the same time, but also to continue to force the high-end market; both to achieve their own transcendence at the same time, but also with vivo and other partners to make better products, this cooperation with vivo in the X80 series is an important step, but also a win-win step.
(Source vivo X80 series conference)
Li Junnan, technical planning director of MediaTek's Wireless Communications Division, also said in an interview: "For the cooperation of vivo V1+, Tianji 9000 provides Tianji open architecture and deep integration with vivo V1+. At the beginning, the two sides set goals, so they invested a lot of R & D manpower, combined with the advantages of the two chips, perfectly combined with the high-efficiency APU of Tianji 9000, the hdR and V1+ excellent processing power of the hardware, so that all the scenes shot, like black light night vision, reached a better level. ”
Whether it is MediaTek, or vivo and other mobile phone brands, the continuous impact on the high-end is the main theme of the future for a long time, but there is no shortcut at all, only in terms of technology and products, one step at a time can go far on this road.
As Zhang Genghao, director of product planning at MediaTek's Wireless Communication Division, said: "The dual-core cooperation model means that the synergy between chip manufacturers, mediatek, and terminal manufacturers, and vivo, has entered a deeper level, and the most important purpose is to release the potential of the entire chip, as well as to create a scenario that meets customer needs according to the differentiated needs of terminals, and can have an excellent experience." In terms of the development of the entire industry, this is quite positive, and in the flagship field, we hope to make a performance and experience that is really different and really makes end consumers feel. We have the opportunity to explore more possibilities with terminal manufacturers and make progress together, which has a substantial innovative significance and results for us or for manufacturers and even for the entire industry. ”
This time, the in-depth cooperation between vivo and MediaTek in the X80 series will provide new ideas and experience for the mobile phone industry.