Two days ago, there was such a piece of information that caused a lot of people to discuss.
Unified push alliance? I don't know if you remember it.
The reason why such a department was established that year was to manage the push chaos of Android mobile phones. After all, the four words "unified push" sound simple, but the actual operation is much more complicated than everyone thinks...
This matter has to start from the push we received on our mobile phones.
Everyone's mobile phone receives many push notifications every day, but the android manufacturers in the mainland are different from the push logic of overseas Android and Apple.
Let's talk about Apple, Brother Guozi has long arranged this matter, and in the era of iPhone 3GS, he has developed a complete set of services - APNs (Apple Push Notification service).
If the app wants to push to the iPhone, it is necessary to first send the push to the server dedicated to the push, and then push it to the iPhone uniformly, so that everyone can receive the push.
This way the software itself doesn't need to start, and Apple will help you push the message out.
Overseas Android is also personally responsible for Google, which has launched a GCM (Google Cloud Messaging)
Out, it's almost like that logic.
Logically, the push mechanism is very good to run, but such a large number of Android mobile phones in the mainland cannot use Google's services, and this complete push service is also out of touch with us.
Therefore, the app push situation on the mainland Android mobile phone is basically a group of demons dancing. Many app notifications are pushed directly to the user's mobile phone, and there is no middleman to earn the difference.
Once the app needs to push itself, it needs the software to reside in the background.
The consequences of staying in the background are very clear to everyone, the mobile phone changes the card, the battery life becomes worse, and some will give you a life-killing serial Call, pushing several times a day, a hundred harms and no benefits.
Therefore, under this premise, the unified push alliance has emerged.
When the alliance first appeared, everyone was happy, and they all felt that the push chaos of Chinese mainland was finally going to be governed.
However, a few years have passed, look at everyone's current comments, you know that netizens do not buy it at all...
Shi Chao simply summed up the anger of netizens: What is the use of your name change? You've got to get some results...
In fact, the unified push alliance is not doing nothing, and it has done some things in recent years, but this speed is really a bit slow.
The Unified Push Alliance was established by the Ministry of Industry and Information Technology as early as 2017, and dozens of enterprise representatives, including China Academy of Information and Communications Technology, Huami OV, Baidu, Ali, Tencent and Google, went to Beijing to hold a conference.
Even Google went there in person, and this lineup is still very luxurious.
However, except for a meeting, for the next period of time, the unified push alliance seems to have done nothing...
Finally, in 2018, the alliance came up with a "unified push channel layer interface specification", but at that time there was no movement, and the relevant reports were even in 2019.
Shi Chao took a look at this document, a total of 14 pages, and there is nothing particularly eye-catching.
In 2019, the alliance officially announced that Huawei and Green Factory completed the development of unified push services, but what work was completed, Shichao is not clear...
Because I've used these brands of phones after 2019, but they're not using the service.
Think about it, such a big piece of cake, unless it is a rule to die, who is willing to let go.
In this way, a few years have passed, except that the unified push service covers more brands, and there are no specific actions to make the Chinese mainland Android mobile phone push environment better.
What's even more outrageous is that in 2020, a screenshot of the minister's mailbox of the Ministry of Industry and Information Technology appeared on the Internet, and some netizens asked why the unified push alliance did not have the following?
As a result, the reply of the Ministry of Industry and Information Technology was "No policy documents related to unified push have been released"...
When Shi Chao saw this screenshot, his heart was directly cold and half cut.
Fortunately, in the same year of 2020, they finally released a unified push service called "Push Bida".
The official statement is that compared with the traditional push scheme, the Pushbida service can ensure the highly reliable arrival of messages in the case of 0 standby power consumption, 0 standby traffic, or even no data network.
However, the tragic fact is that people do not seem to have heard of the Typedale thing, and the media has reported very little about it.
One of its few highlight moments should be the Asus ROG Gaming Phone 3 with the TUBIDA service built-in, which is also the first phone to support the Tubida service.
In the second half of 2020, the Unified Push Alliance has launched a whole push message content security public service platform, called "Push Bi'an".
Shichao checked it and said that companies such as Huawei and Xiaomi have been connected to this platform.
To put it simply, TuiBi'an requires the App to desensitize the content it wants to push before sending it to the platform for review.
This plan is said to be able to effectively reduce harassing messages and control the interruption of push to users, which sounds very good.
But at least so far, Shichao does not feel how clean the push on the mobile phone has become...
By 2021, the Chinese Academy of Information and Communications Technology and the Internet Society of China have launched a "Unified Mobile Service", referred to as UMS.
UMS originally offered four services, one of which was the Unified Push Service, and it was the Unified Push Consortium that provided the technology for this service.
This service can help developers access the push platform of "Huami OV" and other manufacturers in one stop, while reducing costs and content risks.
But as soon as this service came out, it did not set off any particularly big waves.
So you said that the unified push alliance did not work, that is not enough, but the effect is indeed limited.
How to make the push of more apps more unified, how to solve the interests of third-party push services and manufacturers, and how to let WeChat, which plays its own apps, join in are all problems that the unified push alliance needs to solve.
But what to do to make everyone satisfied, Shi Chao felt that it should not be solved for a while and a half.
Therefore, the alliance has been established for such a long time, and has not made any immediate policies or actions, netizens naturally held their stomachs, just taking advantage of the name change of this file all vented out.
In order to make their mobile phone quieter, the current practice of Shichao and some colleagues is to manually turn off the notifications of some apps directly, although it is completely clean, but this will lead to missing some information, only manually open the App to view the message.
To some extent, this will lead to missing important information, so Shichao does not recommend that you do this.
At least with the slow advancement of the unified push alliance, and the major mobile phone manufacturers began to make classified notifications or filter unimportant notifications and other functions, the push environment for Android users is indeed slowly improving.
But to reach the level of norms at Apple and Google, we have a lot more to do.