He is a technical dead house of a key university, although he is a bully, but he loves anime games; he, a young entrepreneur, has been worth more than 100 million in just ten years; he, from a nobody to a wrist break with Tencent, has only used three games. He is one of the founders of Mihayou Studio, Liu Wei. Tell the story of the original business founder and pass on the business wisdom. In this issue, the founder observation of Ziya Children's Fun tells you about Liu Wei.
Things started in 2011, when Liu Wei was just an ordinary graduate student at Shanghai Jiao Tong University, specifically a graduate student who liked to watch anime and play games during his breaks. The time of the second research passed quickly, and in the blink of an eye, Liu Wei was about to face the matter of employment, but at that time, the Chinese Internet was just emerging, there was no job that satisfied him, and the technical attributes plus the otaku attribute prompted Liu Wei to have the idea of starting a business.
When all is said and done, Liu Wei and two like-minded friends set up their own studio at Jiaotong University, Mihayou. Unexpectedly, in just ten years, this studio went from a dilapidated dormitory to the NetEase building, expanding from the original three people to a hundred people. The studio has been established, the first step of the Long March has been steadily stepped out, Liu Wei is faced with a choice in their next step, what kind of products the studio wants to produce, whether to cater to the public or please himself, Liu Wei, who has just stepped into the society, is a little confused. But still young, there is a time of trial and error.
So after everyone's efforts, in 2014, "Crash Academy 2" was officially launched. With this game, the name Miha Tour spread in domestic ACG circles, and after word of mouth among old players, newcomers who had not been exposed to this reel shooter were full of interest in it. "Crash 2" is a small hit, but Liu Wei's ambitions are more than that.
Traditional game companies are actually just producing games, this year what game fire will compete to do, but although Miha You itself is a game company, but not satisfied with the production of games, but to establish their own IP, so that the name "Miha You" deeply rooted in the hearts of the people, rather than let the "Crash Academy" game burst into flames. "Something new, something exciting, something out of imagination" is the code of Miha Tour Studio and the secret of Miha Tour's success.
When making a game, you first think about what kind of game to make, what is the meaning of the game's existence, and what ideas the creator wants to convey to the player through the game. Silence down and do every option with heart, exceed the user's expectations, in order to get unanimous praise. And in this era of indiscriminate counting, whether there is a heart to do the game, players can experience it after a certain period of time.
Similar to Disney in the United States, when a company establishes its own reputation and has its own fans, whether he does animation, movies or game parks, it will have a wide audience, because fans recognize "Disney" rather than individual movies. Until now, practice has proved that Mihayou did not go wrong at that time, and more and more gamers have become die-hard fans of Mihayou's company than the explosion of "Crash" and "Original God".
Within the Miha Tour Company, it has not only set up a game studio, but also a manga, animation, music and other studios, and has also continuously launched miha tour related peripherals. The game has a life cycle, and the Red Alert that exploded at the beginning of the millennium has no players now, but as long as an IP is there and has fans, the launched product will always be willing to be paid. The pursuit of quality rather than quantity resulted in the extremely low output of MihaYou, which took two years from the beginning of its inception to the release of the first game. I have to say that the 1 million of the first round of investment supported them to "Crash 2", and also supported them from 3 people to 7 people.
In 2016, "Crash Academy 3" landed on the full platform, invested a deep-sea torpedo in the field of mobile animation games, which attracted unanimous praise from the majority of players and gained a large number of new die-hard fans for Mihayou Studios. Unlike the shooter of Crash 2, Miha you made Crash 3 into a 3D action game, with exquisite picture quality and novel operation methods, making countless two-dimensional players crazy.
It is also with this game that Miha You has truly entered the vision of ordinary people, no longer entertaining himself in the ACG circle as before, and enjoying himself alone. After gaining widespread attention, Miha you also wanted to use this heat to hit his own IP, constantly launching comics and peripherals to consolidate his fan base. With the Collapse series, Mihayou not only has a lot of fan groups in China, but also has achieved great results in overseas markets.
The real pinnacle of MihaYou is the game "Original God" released in 2019. Before "Original God", the games of the open world series could only be played on PC or consoles, after all, open world is a big production for ordinary games.
After the "Crash 3" fire, the Mihayou team is thinking about the future direction, they are no longer satisfied with the "Crash" series of world construction, they want to make their own open world game, and if the mobile phone can also play this game, not only for the player is a gospel, for the creators, this is also a pioneering event, really cool. With this idea, Miha you marched all the way down the road.
This plan will launch the prototype of the "Original God" game in 2017 for players to play, but did not expect that the workload far exceeded expectations, the open world for the game engine requirements are very high, but the beginner team is not very familiar with it, so while learning while making, the team of 150 people finally announced the latest promotional film of "Original God" on the afternoon of August 1, 2019. Exquisite world, interesting gameplay, and more importantly, this game not only supports PC, but also supports mobile.
For a time, the game circle set off a frenzy, and countless players were looking forward to the official launch of this game. Finally, on September 15, 2020, it finally waited for its online beta. In three and a half years, from the original planned 150-person team to the team of more than 400 people when it was launched, "Original God" surprised everyone on the first day of its debut, rushing to the top of the hot search list and becoming the first download of the Apple Store on the IOS side.
At this point, the storm of the game "Original God" began to sweep the world, and the total number of people in the official community has now exceeded 15 million, and the number of views on the game video has exceeded 150 million times. As a single-player game, the original god currently has at least a hundred hours of main line branches, which is actually not less. Plus a 42-day version of the capacity, just right for office workers. With a fixed daily of 20 minutes per day and 30 minutes of exploration and home construction, office workers can use their commute time to play, or they will not spend more energy on the game when they go home at night.
For energetic players, every day from morning to night with the same schedule as the class schedule, and new players need to catch up with the progress of old players, 50 hours of time per week to play the bottom, every day there are fixed punch cards every week There are large group activities, this game can be said to be suitable for all ages.
Liu Wei mentioned in a follow-up interview that the Tivat continent is constantly developing, and Mihayou is also developing with them. From the establishment of Mihayou Studio to the current studio staff of more than 1500 people, Mihayou has given us too many surprises, I have to say that the release of each game will overshadow the limelight of the previous game, Mihayou has not yet shown its limits to the world.
For such a rapidly evolving company, there are opportunities, but more are challenges. And Liu Wei has changed from a college student in the technical house to a young and promising boss now, changing his identity and not becoming the original intention. He said that he hoped that with the shareholder wind of "Original God", more outstanding and professional people in the game industry could join Mihayou, face more challenges together, and climb to a higher mountain.
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