Recently, the brand tasting meeting of Qiuguo Hotel with the theme of "efficiency, rejuvenation, co-creation and win-win" was grandly opened in Beijing. After four years, on the occasion of the 10th anniversary of the establishment of the Qiuguo project, Qiuguo reorganized its dress and gathered with new and old friends from all over the country with a new attitude to participate in the grand event. Since the opening of the first store at the end of 2016, after three years of dormancy due to the epidemic, Qiuguo Hotel has opened more than 150 stores and signed contracts and prepared to build more than 200 stores, forming a good trend of multi-city interconnection and large-scale development of important first-tier cities.
Mr. Xu Jingsheng, Deputy Inspector of the Supervision Department of the China National Tourism Administration and Secretary-General of the China Tourist Hotel Association, delivered an opening speech on behalf of the guests. Mr. Xu elaborated on the "high customer satisfaction, high return on investment, and win-win cooperation between guests, investors, and managers" of Qiuguo Hotel, not only praised and expected Qiuguo Hotel from a professional point of view, but also put forward expectations for the transformation of the entire traditional industry, emphasizing the key role played by Qiuguo's courage and innovation in promoting the development of the industry.
The founder team of Qiuguo Hotel and the management team recited the battle inscription of Qiuguo Group for everyone on the spot with high morale. This article was written by Mr. Liu Wei at the beginning of the establishment of Qiuguo in 2016, clearly expounding his original intention and responsibilities of founding the Qiuguo brand, and unfolding the underlying logic of Qiuguo culture layer by layer. The concept in the article is not only a slogan, but also a belief that has been adhered to to this day, encouraging the team to resist difficulties and get out of the quagmire with a fighting posture and a militarized style.
Subsequently, Mr. Liu Wei, the founder of Qiuguo Hotel, gave an in-depth and comprehensive display of Qiuguo and interpretation of Qiuguo. Mr. Liu Wei is a soldier, he is strict with himself, and he pursues the quality of the hotel extremely. Qiuguo Hotel was born in the long-term polishing and innovative concept of breaking through the industry thinking. Although it has been hit hard by the epidemic and the quality of operation has declined slightly, Qiuguo has survived and achieved better performance than competing products. The number of stores has also increased from 25 stores before the epidemic to more than 150 stores after the epidemic, which is enough to prove the strong vitality of Qiuguo.
In his speech, Mr. Liu Wei first introduced the brand strategic positioning of Qiuguo and elaborated on the reasons why Qiuguo Hotel can continue to develop and strengthen in the future. He said that Qiuguo is not only committed to creating a "paradise in the city" for customers, but also creating a "leading brand of mid-range humanistic hotel efficiency" for the majority of franchisees. Customer satisfaction is the basic skill of the brand, and allowing franchisees to get higher returns is the first nature of the brand. The unique efficiency model of Qiuguo Hotel not only improves the product efficiency, ping efficiency, human efficiency, time efficiency, asset efficiency and cooperation efficiency of franchisees, but also allows franchisees to achieve the goal of "earning, saving, relaxing, sustainable and win-win" through cooperation with Qiuguo.
Mr. Liu Wei also introduced the development plan of Qiuguo Hotel. In the future, Qiuguo will start from various departments to create a more competitive hotel brand with an innovative mechanism that breaks through industry thinking. At the same time, we also invite all like-minded industry elites to join Qiuguo and become Qiuguo people, seek a hotel career together, and promote the healthy development of the industry.
In the speech, Mr. Tian Jun, the person in charge of the operation center of Qiuguo Hotel, took the stage to introduce the operation status of Qiuguo Hotel to the guests, and introduced how Qiuguo put in place the "paradise in the city" and "the leading brand of mid-range humanistic hotel efficiency" through organizational structure, incentive mechanism, quality control and other aspects, and transformed the implementation of good products and services into actual performance such as occupancy rate, selling price, RevPAR, and profit. It focuses on Qiuguo's innovative decentralized and win-win membership fee model, which reverses the brand's membership development and franchised hotels from interest rejection to win-win cooperation, and jointly consolidates the foundation for Qiuguo's development.
Subsequently, Ms. Wang Meng, executive vice president of Qiuguo Hotel, announced the blockbuster benefits of joining Qiuguo, and opened the door of Qiuguo to franchisees with full sincerity. To promote win-win development, the on-site signing scene was hot, and 63 letters of intent for cooperation were signed on the spot, laying a solid foundation for the follow-up development of Qiuguo. At the end of the meeting, the most exciting moment came, under the supervision of the on-site guests, the Xiaomi SU7 sedan was drawn openly and transparently, and the curtain came down in the bursts of good news and cheers after the award.
The hotel industry is a traditional industry, the idea is relatively solid, the innovation mechanism is insufficient, the need for Qiuguo such an innovative brand to break through the stereotypes and restrictive thinking to inject new vitality, from the details of products and services, as well as aesthetic and emotional value to promote the industry's willingness to innovate, enhance the industry's comprehensive service capabilities and market vitality.