In the development of domestic Android mobile phones, although Apple has always been regarded as the biggest competitor, when domestic mobile phones were just starting out, Apple was more like a "leader" in general existence.
In 2007, Apple launched the first generation of iPhones, which also opened the curtain of the era. With the development of Apple, our country's consumer electronics market has also developed by leaps and bounds.
More critically, under the trend of global division of labor, Chinese mainland has gradually formed a spectacular "apple industry chain" by virtue of demographic dividends and social incentives.
There was a report in New York that in 2012, just weeks before the iPhone was scheduled to hit the shelves, the phone screen was shipped to the assembly plant near midnight.
The foreman immediately woke up the workers, each with a pack of biscuits and a cup of tea, and immediately rushed to the workshop, and within half an hour, the assembly line began. After 96 hours, the company could produce iPhones at a rate of more than 10,000 units per day.
It is precisely because there is such a complete industrial chain, when Huami OV wants to do mobile phones, Lansi Technology, Luxshare Precision, Sunwoda and other mature suppliers of Apple can be used for them to choose and learn from, which undoubtedly gives a great convenience to the development of domestic mobile phones.
But on the other hand, although Chinese mobile phone manufacturers sit in the world's largest consumer market, the sales volume is high, the scale is large, and it is rarely matched in the industry, but the profit margin of the whole industry is not at all in the order of magnitude compared with Apple.
Apple's profit margin of mobile phones can reach 27%, don't look at this like a small amount, but the previous Zhengfei said that "most of the profits of domestic mobile phones are in 10%-15%", so Apple's profit margin is quite amazing.
In terms of market share and shipments, Apple is not the highest, but the average price of the single machine can be pulled apart from friends, reaching 831.6 US dollars in 2021, and the corresponding OPPO/vivo/Samsung/Xiaomi single machine average price is 277.1/265/264.7/162.4 US dollars, respectively.
Therefore, for a long time, the market share of the iPhone has been below 20%, but it can grab about 75%-80% of the profits of the global mobile phone market.
It is because in such a "thankless" situation, the impact of high-end has become a collective choice for the current mobile phone market.