Jiwei Network reported that two months ago, a picture of AnTutu running score of more than 1.07 million quietly detonated the network, refreshing the previous running score record in one fell swoop, and the achievement was MediaTek's Tianji 9000, equipped with the recently released vivo X80 Pro Tianji 9000 version.
However, if you think about it calmly, the high running score only represents a breakthrough in performance. After all, for daily use, no matter how high the performance indicators, the power consumption may not be pulled, so that the user will only shake his head after use to indicate "wrong payment". The valuable thing about Tianji 9000 is to achieve a balance between strong performance and ultra-low power consumption, which is also the fundamental reason why it is highly anticipated by the market.
Innovative and practical: do "hard and right things"
At the beginning of the project, the vivo X80 series pointed out the goal of "the king of Tianji 9000" and created a more differentiated flagship new benchmark product. Tianji 9000 is still in the early stage of definition, MediaTek and vivo launched a deep cooperation, jointly with the capabilities of both sides to fully release the flagship performance of the Tianji 9000 platform.
Image source MediaTek & vivo joint interview
"In the pursuit of technological innovation of products, the two sides have a very consistent hard-working gene." Innovation' and 'hard work' make our two companies have a high resonance, which is also the co-creation basis for long-term in-depth cooperation between the two sides, it can be said that vivo and MediaTek are 'innovative doers' who move forward side by side in the mobile market. Chen Guanzhou, general manager of MediaTek, said at the "Vivo Dual-core × Imaging Technology Communication Meeting" held on April 20.
From the perspective of corporate culture, the concept of "technology is people-oriented, creating an inclusive world" proposed by MediaTek and vivo's "duty" culture can be described as a contrast between each other, and both sides are guided by user needs, spare no effort in technological innovation, and face the challenge of "difficult and correct things". Similar values make the two sides more tacit, and the common goal promotes close cooperation between the two sides to achieve the reshaping and breakthrough of the flagship market.
Driven by the spirit of innovation and hard work, it has continuously innovated around the needs of users, and has also brought fruitful results to enterprises.
Since the third quarter of 2020, MediaTek has consistently ranked first in the world in smartphone chip shipments, with two MediaTek-equipped chip solutions in every five mobile phones worldwide. MediaTek launched the Tianji 5G chip in 2019, and now, Tianji has firmly sat on the first throne of the domestic 5G mobile phone chip market with a 40% share.
Source Tianji flagship strategy and new platform conference
At the end of last year, Tianji 9000 debuted at the "Tianji Flagship Strategy and New Platform Conference". As MediaTek's sharp knife product for the flagship market, Tianji 9000 took the lead in using TSMC's most advanced 4 nm process, and the CPU also took the lead in adopting the "1+3+4" three-cluster Arm v9 architecture. The leading process and architecture, combined with MediaTek's global energy efficiency optimization technology, make the Tianji 9000 far superior to its competitors in terms of energy efficiency ratio.
With the continuous improvement of user needs and the iterative evolution of products, AI has penetrated into multiple application levels such as mobile games, imaging, multimedia, communications, etc., and the requirements of flagship machines for AI computing power are increasing day by day. The APU590, an independent AI processor equipped with the Tianji 9000, won the double champion of performance and energy efficiency in the authoritative Zurich AI-Benchmark v5 test, which perfectly confirmed the leading technical strength of MediaTek in the AI era.
From the perspective of excellent performance, Tianji 9000 can be described as a milestone on the road of mediaTek innovation, and it is also an important symbol of Tianji entering a new generation, with its strong "product power" to completely break the flagship market pattern, inject fresh vitality into flagship products, and have great significance for cracking the dilemma of product homogenization on the market.
The DNA of "innovation, hard work, and user-centricity" also flows in the blood of vivo, and the launch of V1 and V1+ is the best example.
As early as 2019, Vivo organized a "research and development army" of more than 300 people, and after 2 years of hard work, it finally released the first self-developed chip V1 in September 2021, bringing mobile phone images into the era of hardware-level algorithms. Nowadays, vivo has launched an evolved version of the V1+ chip, which hardware-packages the three major algorithms of 3D real-time stereoscopic night scene noise reduction, MEMC interpolation and AI super-division, further expanding the chip functions to the field of performance and display.
Yang Qing, product manager of vivoX series, said that the excellent performance and excellent energy consumption ratio of Tianji 9000 are highly consistent with the flagship positioning of vivo. Coupled with the fact that vivo and MediaTek have established a good tacit understanding after a long period of cooperation, this is the basis for the two sides to join forces.
With the joint efforts of MediaTek and vivo, the full-powered "full blood version" Tianji 9000 can do it, which makes people curious.
In-depth joint investigation to create "King of Tianji 9000"
"In this cooperation, MediaTek and vivo aimed to release the strongest performance of the Tianji 9000 from the beginning to create a full-link flagship experience. Including performance, power consumption, gaming, taking photos, videos, and more, these are all optimizations that we did together. Li Junnan, technical planning director of MediaTek's wireless communication division, said at the "MediaTek & vivo joint interview".
In the strategic in-depth cooperation between MediaTek and Vivo, the two sides invested hundreds of elite development teams, and after nearly a year of in-depth collaborative development of software and hardware, the Tianji 9000 and V1+ chips were tuned, achieving the effect of 1+1>2. Vivo has also become the first terminal mobile phone manufacturer to complete the tuning with the MediaTek flagship platform on the self-developed image chip, and has generated more than 30 patents in the cooperation.
Image source vivo dual-core × imaging technology communication meeting
In the past, people always used mobile phone configuration and supply chain-side capabilities as the criteria for evaluating the strength of manufacturers. Yang Qing, product manager of vivo X series, believes that such standards are no longer enough, and more importantly, whether the chip can be used well and correctly, and whether it can achieve a perfect balance of performance and power consumption in the actual use scenario, which is the highest goal of vivo and MediaTek cooperation.
With the joint efforts of both sides, Tianji 9000 has achieved higher energy efficiency ratio, faster response speed and stronger game experience, with more than 1.07 million running scores in Antutu Lab, successfully winning the performance championship of Tianji platform.
In the process of in-depth collaborative development, the joint team created GPU Fusion technology, which can reduce the GPU load through the AI computing capabilities of MediaTek APU; at the same time, call vivo's self-developed chip interpolation algorithm to optimize frame rate stability and meet the requirements of mobile gamers for stable high frame rate, low heat and long battery life.
In daily life, in addition to games, the most commonly used and highly technical content is the imaging system. Tianji 9000 is deeply integrated with vivo V1+ to launch a stunning black light night vision function. Li Junnan said that combining the advantages of the two chips, the perfect combination of The High-performance APU of the Tianji 9000, the HDR and V1+ excellent processing power of the hardware, so that all the scenes shot, such as the effect of black light night vision, reach a better level.
summary
At present, the MediaTek Tianji series has gathered a rich portfolio of 5G chips, and the product line includes the high-end, high-end and low-end, coupled with stable supply chain support, forming a strong competitiveness. In addition, with the ultimate performance in performance and energy efficiency, the flagship market of Tianji 9000 opens up new possibilities.
The first dual-core collaboration between MediaTek and vivo in the X80 series to achieve the first dual-core collaboration of Tianji 9000 and V1+ chips has pointed out a way forward for the flagship market. In the past two years, the sales growth of the mobile phone market has slowed down significantly, and more data has shown that sales have declined in the first quarter of this year, and the willingness of users to change machines is also decreasing. The mobile phone market, especially the flagship market, needs a new "driving force". As a chip manufacturer, MediaTek and mobile phone manufacturer vivo deeply integrated dual cores, which not only released the full performance of Tianji 9000, but also helped the V1+ chip achieve breakthroughs in images, games and displays, and strengthened its own differentiated characteristics. In the cookie-cutter mobile phone market, it is particularly rare.
It is foreseeable that more models equipped with "double cores" will emerge on the market in the future. MediaTek will also take advantage of the open attitude and advance layout to stand firm in the flagship market, enrich the choice of flagship machine market, and bring users a richer and more personalized beautiful experience.
(Proofreader/Fan Rong)