01
At $44 billion, when Musk came up with such an offer, Twitter's board gave up resistance.
The drama of the domineering president often appears on the TV screen, and everyone thinks it is fake. However, when it appears on Musk's negotiating table, the fake also comes true, such as the fake bag.
02
Back in 2017, when Musk asked "How much is it" on Twitter, everyone thought he was joking. Yes, I think so too.
If you look back at the companies Musk invested in, they are basically labeled as "technology." In contrast, Twitter's technological content is not so sufficient: first, it is more defined as social software, and the media attribute is more obvious; secondly, compared with musk's investment in PayPal, Space X, StarLink, Tesla, and brain-computer interface companies, the gap is not generally large.
▲ The picture comes from the Internet
The domineering president is so willful, probably because he has money.
03
However, after careful consideration, it was found that the president's move did have its own internal business logic.
Although Musk has always regarded himself as a tech expert and has been elected a member of the National Academy of Sciences, his business acumen is shrewd.
▲ The picture comes from the Internet
As a social software product with a large number of users around the world, Twitter publishes information flow, essentially doing advertising business. Unlike Google, which obviously sells advertising space on the page, Twitter mainly uses the way of promoting accounts, promoting tweets and promoting trend topics to secretly advertise, but it is not easy to perceive directly.
Musk himself is Twitter's big V, with more than 80 million followers. In the past, Musk tweeted on Twitter, and may also be restricted, after receiving Twitter, it is equivalent to advertising in his own home, pushing as much as he wants, and having super permissions.
A lot of Musk's business is more advanced, not easy to be understood, but also easy to be questioned, with the platform of Twitter, Musk has mastered a wider channel of publicity, which is convenient for creating momentum and can create explosive points.
04
Of course, Musk certainly wouldn't say that. After all, shrewd businessmen have their own little nines and nines, which can only be understood, not spoken.
Instead, Musk used a different set of rhetoric: for broader freedom of speech.
"By adding new features to enhance product performance, and wanting to open source algorithms to increase trust and beat spam bots, he hopes to make Twitter better than ever."
Free, open source, very wonderful vocabulary, is the ideal of countless technical people in the world, very appealing and appealing. Musk is too clever, he knows the human heart and human nature.
▲ The picture comes from the Internet
Twitter has previously blocked Trump's account. Banning, indicating that it is not free.
Will Musk be banned after taking down Twitter? Will Trump's account be reinstated? We don't know. However, as long as Musk really wants to build Twitter into a platform for free speech, it is absolutely possible to unblock Trump's account. As for whether Trump appreciates it or not, whether he is willing to use it or not, that is his own business.
Open source is easy, free speech is not easy. In fact, absolute freedom of speech has always been a utopia pursued by human beings.
Once twitter is given full freedom, will there be racist, horrific and violent speech? Once that happens, how will Twitter treat it? To let it go is to tolerate and connive; to suppress and shield it, and to be questioned about false freedom. In fact, it is really not easy to do.
05
Maybe Musk has his own unique tricks, just think so. After all, his Space X, Super Pipeline, StarLink, and Brain-Computer Interface have all been repeatedly questioned.
The domineering president Musk never cared about other people's doubts, he only cared about his own dreams, didn't he?
Just as many people questioned whether his idea of buying Twitter was a joke, and as a result, he quickly took over Twitter's board of directors and won it in one fell swoop, shutting the world up.
Ordinary people care about being questioned, and Musk is not an ordinary person. From this point of view, Twitter has become a holy place for free speech after being taken by Musk, which is still worth looking forward to. Historical figures cannot change the long-term trend of history, but they can change the course of historical development. Musk is undoubtedly the historical figure worth looking forward to.
06
Giants acquire media, Musk is not the first, in front of Amazon's Bezos.
It is commonly understood that the acquisition of media is easily perceived as a channel for obtaining information, controlling public opinion, and controlling the right to speak.
However, because there are many media in the United States, Twitter is not as large as Meta (Facebook), whatsaApp, Instagram, and Tiktok and other competitors, and there are traditional media such as Wall Street Times, New York Times, Washington Post, Time Magazine, etc., so it is difficult for Twitter to form a position of controlling public opinion, at most it is just to make more noise for its own products.
$44 billion, just smashed down, always have to smash something out. It's either money or it's ideal. Either way, Musk must have thought about it a long time ago.