On April 26th, "Cracking the Car Quality Code" edited by Car Quality Network and Kairui Racing Consulting, "Ten Years of China's Automotive Quality Observation (2011-2020)" was first released in Beijing. For the first time in the new book industry, the new book industry records the ten years of quality system reform in China's automobile industry, systematically sorts out the process of automobile quality supervision, is an authoritative document for comprehensively summarizing the new normal of quality disputes, and is also a high-value reference for enterprises to improve product quality and improve the quality feedback system.
In the first quarter of this year, the mainland automobile market continued to make a good start in 2021, and the market concentration was further enhanced. Tang Weiguo, chairman and president of Car Quality Network and Kairui Racing Consulting, said that in the past decade, China's auto market has formed a unique demand structure, which is reflected in the trend of the number of complaints of the car quality network and the annual effective complaint volume of more than 100,000 cases accepted for the first time in 2021, and also accelerates the formation of a healthy ecology of good currency expelling bad currency in The Chinese auto market, and those who leave the market are more or less affected by poor product quality performance; There are multiple challenges such as rising raw material prices and consumption upgrades, but building a solid hard core support for high-quality development will help enterprises cope with challenges and achieve new growth.
Cui Dongshu, secretary general of the Passenger Car Market Information Joint Association, believes that from 2011 to 2020, China's auto products have improved significantly in quality and quantity, especially the performance of independent brand products in the fields of appearance, safety, reliability, handling and other fields compared with joint venture brands, the gap has narrowed significantly, coupled with the release of the consumption potential of new energy vehicles, the share of the mainland automobile market in the global market has increased from 25% to 32%, and it is expected to reach 36% in 2022.
"Cracking the Car Quality Code Ten Years of China's AutoMotive Quality Observation (2011-2020)" took one year to compile and complete, the whole book is divided into three chapters and twelve chapters, and is accompanied by more than 160 important statistical data charts, the previous part "Look Quality Decade" expounds the development achievements of the automobile industry in the past ten years, interpreting the new normal of quality disputes; the middle part "Tempering and Empowering Quality" from the six-dimensional perspective of regulators, defenders, boosters, leaders, catch-ups, and outers, in-depth interpretation of the government, consumers, The new relationship between third-party media and enterprises; the next part is "Prospective Quality creates the future" From the product strength, consumer trends, technology trends, and quality feedback system changes, the quality development trajectory of the automotive industry is analyzed, and innovative concepts such as "market deviation rate" are introduced, focusing on the new engine of future automotive product strength improvement. From now on, the new book will be released online on JD.com.
At present, the automobile industry is experiencing major changes unprecedented in a century, and as the automobile revolution develops in depth, its attributes, definitions, cores and boundaries are changing, but quality is a topic that will never go out of style. Tang Weiguo said that he hopes that in the future, together with all parties in the automotive industry chain, we can anchor the goal of high-quality development, accelerate breakthroughs and innovations on new tracks, and jointly promote the transformation and upgrading of China's automotive industry from large to strong.
Text/Beijing Youth Daily reporter Li Dongying
Editor/Chen Zhengzhong