Recently, vr social platform Rec Room is collaborating with renowned YouTuber and philanthropist MrBeast, known for its expensive special effects and giveaways.
From now until May 1, players logging into Rec Room can receive a custom MrBeat T-shirt for free for their avatar without a subscription.
This collaboration is just the latest in a series of cross-border cooperation activities between Rec Room and well-known brands. Earlier this month, Rec Room partnered with the NBA to host a virtual basketball game during the NBA's playoffs, and LeBron James even stopped at one point to interact directly with the fans in the game.
As the popularity surrounding metaversic experiences continues to grow, we can expect to see such partnerships continue to evolve between developers and major brands and companies. Last month, popular fast-food chain Wendy launched its own virtual world in Meta's VR social platform Horizon Worlds, and Nike also built its own Nikeland virtual world in Roblox.
There is no doubt that what we are seeing is only the beginning of a new era of virtual brand collaboration.