Environmental protection has developed the mainstream, whether it is carbon emissions or environmental protection, companies have joined in this activity to protect the earth, high-tech companies have responded, like Tesla and Apple are the best, not only because of environmental protection to make money, but also to save resources, kill two birds with one stone, people admire.
April 24 news, Apple announced the two years of environmental report card, one of the most eye-catching, that is, do not send chargers, only this one has allowed Apple to save 550,000 tons of ore for the earth's resources, this change is very bold, but also indirectly increased more than 40 billion profits, really earned doubled.
Apple with independent technology and innovation, in the mobile phone, computer and other electronics industry has been the identity of the boss of the identity of self-proclaimed, completely led the momentum of innovation, Apple's computers and mobile phones although the price is high, but easy to use and novel functions, no advertising, beautiful system design so that many people become fans.
Although in recent years, Apple's mobile phone innovation ability is insufficient, but with strong technical capabilities, still occupy the largest profit share in the mobile phone market, in order to ensure profit growth, Apple not only sells high-end machines, even the low-end machine market is gradually penetrating, in order to respond to environmental protection and increase profits, Apple first created the operation of not sending chargers, so that a large number of fans are very angry.
Apple said that they found that the user's charger and headphones were piled up, for environmental considerations, it was decided to cancel the charger, but the cancellation of the charger needed to spend 149 yuan to buy, this practice of eating is very ugly, the domestic millet also canceled the charger, but gave the user two programs, can want and can not.
Rather than environmental protection, it is better to say that it is a business, because Apple's annual shipments are as high as 150 million units, according to the charger 100 yuan calculation, this alone can save Apple tens of billions of costs, in addition to logistics costs will also be reduced, and the domestic want to produce Apple chargers, need to pay patent fees, fall an environmental protection good name, save tens of billions of costs, collect patent fees, earn users to buy charger money, one stone and four eagles can be described as winning hemp.
In addition to making money and reputation, Apple also has another consideration, that is, after not sending the charger to launch a wireless charger, the price is as high as 300 yuan, the two-way price is as high as thousands of yuan, a back and forth to explain the profits, save resource deposits, but also earn more than 40 billion profits, why not enjoy it?
Although Apple's behavior is very infuriating, but also sued by some foreign users, but the fine of several million dollars is completely a dime compared to profits, although the user is angry, but suffering from Apple's products are good, users can not say anything, but this kind of overdraft of consumer trust needs to be supported by innovation capabilities, once the innovation is insufficient, the user abandons it is also like a mountain.
Whether to send a charger, this should let the user choose, not Apple decided, even if not sent, should also be old for new or low price to sell the charger, which can also support environmental protection, but Apple did not choose more conducive to environmental protection and user choice, but more conducive to profit choice, which also fully shows that it is just in the name of environmental protection to make more money, for Apple does not send a charger to save 550,000 tons of ore resources How do you see, the following message to share your views!