Recently Steam's new game retirement simulator in the player base in the fire, simply put, domestic games in order to increase game sales, 6 male planners deliberately provoke male and female antagonism, kneeling to lick women, ignoring the needs of male players, causing players to regurgitate things, here is a summary.
Retirement simulator is a game that simulates the life of a retired uncle, recently steam officially launched, the opening 200+ evaluation, 80% praise, the theme is the cultivation of retired uncle, but also integrated into the card meat pigeon strategy a kind of gameplay, I feel that it is similar to the previous perfect day, if you are not a whole live player, you can not get any fun in it. Say it's a simulator, but the degree of freedom is very low and very fake.
If you want to pass the level, you have to follow the fixed mode step by step, the degree of freedom is very low, the domestic game is now the routine is not enough, then find the anchor to play, attract the fans of the anchor to buy, and the women to the live broadcast with goods similar, the game anchor can also drive a lot of fans to pay, is the benefit is intuitive.
It should have been a small game that quickly disappeared from everyone, and it may be possible to make a wave of money by relying on mobile games in the follow-up, but what I didn't expect was that after the game was released, the 6 male planners of the retirement simulator may run to lick women on their knees because of poor sales!
You may wonder how the training game of a retired uncle, steam game base camp, and the confrontation between men and women are not linked to such a thing that eight rods can't hit?
This is to talk about the marketing riot operation of these game plans, the retirement simulator launched the EA version on April 19, and in the case of steam comments in the early 200s, on April 20, passers-by published a small essay on the retirement simulator plot plot to insult women.
The next day the retirement simulator released a 0.61 version of the announcement on April 21, within 48 hours, the production team changed all the women who could see in the game, all the breasts disappeared, and used ugly women to kneel and lick feminism.
Some side plots violently deleted, removing a large number of stems that ordinary people felt were neutral, but were sprayed by feminism. And all negative representations about female characters were removed, and only negative portrayals of male characters were removed.
The speed of light has completed all the modifications, and Shunshi announced the introduction of the female protagonist plot line. The efficiency of a 6-person independent team is terrifying. It's hard not to suspect that the production team is premeditated, and then it is pulled out that the maker itself is a mixed watercress, which is most likely a self-directed marketing of the production team.
Outrageous is the planning of self-complaints, "and the first protagonist is male, but only because the design, art, etc. of the development team are all men", and the 6-person team is all male. Is this the feeling that male players have low spending power and can't make money, and they have joined the female camp?
Players react very fiercely to this matter, because the practice of this matter can be said to be no life of European and American manufacturers, with the disease of European and American factories, look at the current European and American masterpieces do not have a beautiful woman, it is because of the evil "extreme feminist" influence, which player does not hate.
This point should be distinguished, such as the glory of the king of the female heroes can not be exposed, mainly to protect minors, but thus lead to female characters are not beautiful, a large number of female players are standing at the forefront of opposition, and retirement simulator is different, he ugly women's first purpose, is to flatter women's rights, want to win the attention of the game and the most important money. Similar to the black and red marketing of the magic tower, but the magic tower and the original god are also a matter of the game circle, and the retirement simulator has to engage in male and female confrontation.
A good game in China is difficult to make, and it is hard to imagine that it will have the beginning of being influenced by extreme feminist ideas. That's a bad thing, and it's very, very bad. Today's retirement simulator has changed, tomorrow may be similar to European and American game movies, watch Disney movies, see a variety of game characters that have changed their faces.
Finally, the player spontaneously organized a refund + bad review, 80% of the praise has now become 38%, and now there is no copyright for this game, illegal aspects of the report, but also the production team of the benevolent. Interestingly, they fell to the side of Douban, does Steam really have a lot of female players?
Supporters almost all buy games after work every day, if the 10 sisters on Weibo can have Steam on a computer, this game will not be half bad reviews, I suspect they can't even find the download entrance to Steam. Other sounds are also more extreme.
For example, reporting the game with male players, and thinking that the retirement life of 6 men in the retirement simulator to do the female perspective is an insult to women, which is very strange.
In addition, the game plot is also divided, on the one hand, the details of the retirement house uncle and his wife have a bad relationship, more than ten years of room, but also have to hand over the pension, there is a plot is the grandfather of the house wife waist is not good, the game and his wife contact feelings all say that you are not waist pain I press you press, his wife will count it every time I can not afford you, although it is a retired uncle, but there are their own sisters npcs in the game, you can chat and eat through social dating, etc., as if the player branch line is not done on the whole deleted.
Other groups are also full of stereotypes, discrimination against specific groups of people. The elderly have to dance square dance, the daughter-in-law has to do it, and the rotten stem is also very stenchy.
I can't think of any benefits for half a day that this kind of marketing destroys word of mouth. Bad heat is also heat? Maybe the production team wants to give up steam profits and convert the heat into mobile games? I see that the tap comment area has become a new battlefield, is to hope that this game does not make money, do not tap do not play this game, if you provoke the confrontation between men and women can make money, dare not imagine how the Chinese game will develop in the future.
Recently, the taste of some domestic games is a bit wrong, we should pay attention to a little, the game not only has cultural and artistic attributes, but also the engraving of the author on the mind.