On April 20, a domestic game "Retirement Simulator" landed on STEAM, and at the beginning of its launch, it received 80% special praise. For the current situation that all walks of life are crazy and involuted, the retirement simulator is undoubtedly to give everyone a "senior life experience card".
However, within a few days of the game's launch, the game's praise rate plummeted, and before the article was completed, the game's praise rate had dropped to only 38% of the most bad reviews.
Malicious marketing
Originally, the retirement simulator took advantage of the topic selection to cater to the trend of modern young people's "lying flat" thinking, and quickly opened the voice among the player group.
Although the real volume of the game is not highly completed, although the content is rich and fresh in the early stage, and the humorous unfolding makes the player experience very good, in the later stage, the repetition is too high, the value explodes, and soon becomes empty and boring. The price of 40 yuan can only provide an experience of about 5 hours. However, Chinese players' tolerance for domestic games has always been very high, and the praise is not stingy.
But the production team is obviously not satisfied with this, in addition to the publicity of players such as B station and game media, the game production team began to take the initiative to publicize on Douban and Weibo.
The inappropriate content in the game naturally quickly attracted the attention of a large number of female groups on these two platforms. In the game, with men as the first point of view, the ridicule of women, earthy love words, and the standing painting of women with "giant breasts" were quickly criticized during the game.
As a studio with only 6 people, the producer can not only apologize to everyone on Douban for the first time, but also quickly delete and modify all inappropriate places in the appeal within one day, and directly announce that it will launch a follow-up update of the female protagonist's plot, and the response is even faster than tencent, NetEase and other big manufacturers.
(Lightspeed Apology + Publicity)
Players are not fools
This series of operations, not to mention the malicious consumption of male players, the female players who really play the game will not be deceived by the low-level marketing of the production team.
In fact, with a little brainstorming, you can understand that if the production team really respects women, then these contents should not be added in the first place.
If this incident is not a marketing operation, since the production team can delete all the inappropriate content in the first place, it is obvious that they must know that the content is offensive to women.
(Precise modification)
The intention of the production team is obviously to quickly revise the content of the game as a "name" among the female group. Kind: It's disgusting to look at how well we cater to the female community and how correctly we play.
Soon, some people also broke the news that the production team had found themselves to promote on Weibo, this time the incident, it was completely deliberate by the production team, using the female group as a pawn, deliberately provoking the confrontation between men and women, thereby increasing the popularity of their own game!
summary:
Regardless of where the event will go, it is clear that the purpose of the production team has been achieved.
At present, there are still a large number of female groups are in the dark, go to Steam to buy support games, this kind of random incitement of female emotions, malicious use of female groups of behavior, is the real disrespect for women!
(Female player who does not know the truth)
I hope that everyone can boycott this game together, rather than being used by the production team, this kind of game is not worth anyone spending 40 yuan.
Domestic games need our support, but not with this disgusting means.