Recently, the Coachella Music Festival was held in Indio, California, and will end on April 24. This year, Coachella 2022 launched its exclusive meta-universe Coachellaverse, connecting fans and enthusiasts around the world, and the festival event is expected to attract more than 750,000 people.
It is understood that Coachella is one of the three major music festivals held in California, and sells more than 200,000 tickets every year. Its exclusive metaverse, Coachellaverse, allows fans from around the world to interact with the festival in a whole new way. This virtual platform contains everything from AR technology and video games to NFTs, as well as an interactive online community.
In the Coachellaverse metaverse, visitors can watch live performances, connect with artists, creators, or other special guests, and more. In addition to YouTube's AR effects, Coachella introduced THE AR experiences of Snapchat, Instagram, Fortnite, and the Coachella app created by Niantic.
Coachellaverse is a huge turning point for the annual music festival, and as hundreds of brands merge into the metaverse, Coachella's organizers hope to do the same. The team emphasizes that this metaversic experience is more than just a gimmick, but a virtual adventure that combines art, music, and fashion with immersive technology.
The Head of Innovation at coachella festivals said: "Coachella festivals always allow artists to innovate in terms of performance. Through streaming platforms such as YouTube, the fusion of music events attracts audiences from all over the world and, in the process, brings the distance between families and live audiences closer. For these reasons, we believe Live AR technology will drive a huge revolution in performance visuals in the coming years. ”