Stella McCartney MixC store in Luohu District, Shenzhen
In February 2021, British high-end lifestyle brand Stella McCartney unveiled its first boutique in Shenzhen, China, with a 94-square-meter boutique located in mixc in Shenzhen's Luohu District, which continues Stella McCartney's consistent design spirit, integrating innovative design and sustainable modern concepts to construct a perceptible brand world.
Inspired by the design of the flagship store on London's Old Bond Street, the mixC boutique's space décor remains true to the brand's commitment to sustainability, doing everything possible to move away from traditional luxury ingredients and use more handmade, organic and curated materials. With a customized experience at its core, it leads customers to interact with Stella McCartney's sustainable world with a new, unique perspective and immersive experience.
A tribute to the Beatles, a journey through the retro trend space
To celebrate the opening of Stella McCartney's first boutique in Shenzhen, the store is inspired by the style concept of the brand's latest The Beatles: Get Back capsule collection to create an immersive Beatles experience space, feel the wave of retro music and look back on the glorious past.
The walls are decorated with solid color motifs inspired by The Beatles' four-piece album cover design, and a vibrant psychedelic print wrapped around the band's visual partner, The Fool's design team.
The Limited Time Beatles Experience Space provides customers with multiple areas to experience The Beatles culture up close: The Beatles themed exclusive drum kits, multiple color layer Beatles silhouette stereoscopic installations, and The Beatles exclusive limited edition classic vinyl record exhibition area. While creating the nostalgic atmosphere of the new collection, it also provides a more textured emotional communication for the shopping experience.
2022 Valentine's Day, the festival selects romantic new students
Stella McCartney's 2022 Valentine's Day Selection Collection will also be a surprise landing at the MixC boutique in Shenzhen's Luohu District, where the heart-warming feminine color scheme and design blended with exquisite details are a reinterpretation of romanticism. Knitted pullovers, dresses, harnesses, bags and other courtesies convey the love and blessings of the day.
Stella McCartney 2022 Valentine's Day Selection Collection
The three-dimensional embellished Falabella handbag reinvents the classics with a brilliant festive glow, while the player's knitted intarsia details inject a unique sense of futurism and evoke a sweet youth. With a sustainable mindset, the collection adorns green life with iconic plant leather and eco-friendly fabrics to build an intimate relationship with everything in the world, calling for love for oneself, love for others, love for living things, and love for the planet in 2022.
Lead the way in fashion and stick to the concept of sustainability
A lifelong vegetarian, Stella McCartney has insisted on rejecting leather, feathers, animal skins or furs in any design since its inception – a commendable avant-garde environmental philosophy then and now. Since then, Stella's eco-friendly philosophy has grown, and the brand has continued to lead the development of sustainable concepts in the fashion industry through material and supply chain innovation and partnerships.
Stella McCartney's Summer 2022 Ready-to-Wear Collection
The upcoming Summer 2022 ready-to-wear collection, which is about to be released in stores, is a new exploration of sustainability, using polyester fibers made from recycled discarded plastic bottles (from ready-to-wear to accessories such as the lining of iconic Falabella handbags), recycled nylon, organic cotton, forest-friendly viscose, responsible and traceable wool from renewable farms, solvent-free PU, and knitwear made from Recycled Garment Fibers from Refilbra ™. At the same time, Recycrom dyeing (recycling of waste clothing dyeing technology) was introduced for the first time. The handbags of the Summer 2022 Ready-to-Wear Collection feature aluminum and stainless steel chains, and the shoes contain recyclable and bio-based materials such as recycled brass, as well as a sustainable beech sole.
The Beatles: Get Back capsule series
Check in at Stella McCartney's new MixC boutique and immerse yourself in the world of Stella McCartney and the sustainable materials in the collections. Create a vintage-inspired The Beatles look that pays homage to the classics or look to the future with an innovative Valentine's Day gift.
In addition, The Beatles: Get Back capsule series also has children's clothing items to match the fun parent-child wear. The new boutique will offer the brand's full range of products, including women's and unisex ready-to-wear, handbags, footwear and children's clothing collections, as well as eyewear, Adidas by Stella McCartney and more.
©Photograph Courtesy of Stella McCartney