In the spring of 2006, Xu Zheng landed on the mailbox shared with Tao Hong and saw a movie script invited to Tao Hong, and the director's name was very strange - Ning Hao.
At this time, Xu Zheng has been on fire because of "The Eight Precepts of the Brilliant Spring Pig" and "Li Wei as an Official", but he always feels that these roles are too "pediatric" as a drama background.
After reading the script, he asked Tao Hong: "Ning Hao's play, do you plan to act?" ”
The clever Tao Hong saw through her husband's intentions:
"You want to act in a movie? Then you act! I say media. ”
A few days later, Xu Zheng sat in front of Ning Hao: "Don't pay a penny, just give a supporting role to play." ”
Ning Haoxi was in a daze, he was worried about money——
"Crazy Stone" he brewed for 3 years, and finally found Andy Lau as an investor. He offered 6 million, and Andy Lau bargained to 3 million. Therefore, at present, Ning Hao has two "urgent matters":
First, find a star who is willing to play, the more famous the better. Second, persuade big stars to ask for less remuneration.
Both of Xu Zheng were accounted for, and he was more cost-effective than Huang Bo, who only needed 10,000 pieces of remuneration.
After 44 days of hard work, "Crazy Stone" has achieved great success -
Andy Lau got 8.5 times the income (the cost was only 3 million, the box office was 25.34 million); Ning Hao became a first-line director; Xu Zheng, who had never acted in a movie, became famous in one battle and became a "hundred flowers male supporting actor".
The "road of the big man in the film and television circle" belonging to Xu Zheng was opened.
In just 15 years, he starred in 20 movies, averaging more than 600 million yuan at the box office, and investing in movies has made him a lot of money.
Even the homework of the domestic business school was changed to "How Xu Zheng Built His Business Empire"...
And Tao Hong? This "four-material shadow queen" who retired to the background early was willing to give Xu Zheng a "career spare tire" and a "second boss" of the commercial territory.
Xu Zheng's "traces": Why doesn't he like to mention the "Eight Precepts of the Pig"?
People who know Xu Zheng know that he least likes others to mention the Eight Precepts of the Brilliant Spring Pig, which is a "disgraceful past" for him.
What is disgraceful? First, he had no money. Second, he is not named. Third, he poured money upside down for the character.
Before entering the drama circle at the age of 28, Xu Zheng was already an elite drama performance in China (at the age of 26, he won the Best Actor Award at the 10th Magnolia Drama Awards).
The drama is too niche, and Xu Zheng hopes that his talent can be seen by more people.
When he heard that there was a drama that said that "whoever pays will give the male number one" to whom, Xu Zheng did not hesitate to find the director of the play ("The Eight Precepts of the Spring Brilliant Pig") and gave him his resume and all his savings.
Facts have proved that this drama is simply the "call of fate", which not only makes Xu Zheng Tao Hong happy to tie the knot, but also makes Xu Zheng a household name for the "Eight Precepts of the Pig", and even the appearance fee has increased by more than ten times.
Perhaps Xu Zheng, who later became a "big guy", recalled that the way he escaped from the drama system and entered the drama circle was not very honorable, but it is undeniable that this was the first successful investment in his life.
The image of the "Eight Precepts of the Pig" also gives Xu Zheng a bias - he does not have to compete with handsome guys, as long as he maintains humor and humor, he can be promoted to the "first male protagonist". This allows Xu Zheng to successfully find a position in "popular light comedies" such as "Li Wei as an Official", "Love Through Time and Space", and "Full Table of Manhan".
From 2000 to 2005, the domestic idol Xian Xia drama began to brew, "Tianlong Babu", "Baolian Lantern", "Legend of the Immortal Sword", "Snowflake Goddess Dragon", "Yitian Slaughtering Dragon". There are more and more ancient male gods, but the "image" like Xu Zheng is really a scorpion - the only one... However, how could Xu Zheng stop here?
He wanted to act in a movie, and it just so happened that Crazy Stone appeared.
After performing "Stone", Xu Zheng entered a "high-yield period": he used to act in dramas once a year; but in the next 3 years, Xu Zheng performed an average of 3 or 4 dramas per year, including "Love Call Transfer" and "Nightclub" two movies.
The high frequency of appearances stems from Xu Zheng's own "little nine-nine" in his heart.
He was the first to be the director of the "Young Zhuang Faction"
Xu Zheng's little ninety-nine is that he is by no means satisfied with being a film and television star.
In 2010, he co-starred with Wang Baoqiang in "People on the Road".
In view of the fact that Xu Zheng is the biggest "coffee" in the group, he naturally becomes an "assistant director" and tells everyone about the play, which brings him a more enjoyable experience.
He even wrote the second script with screenwriter Yang Qing with enthusiasm. Unfortunately, the script was written, but the crew could not pull funds.
Hearing that other companies had already started filming "Man in the Road 2", Xu Zheng was anxious, and he immediately set up his own company (Zhenle Dao) and pulled up investment for his new movie "Tai 囧".
"Tai 囧" offered 25 million yuan, scaring away a lot of investors, but Wang Changtian of Light Media happily gave Xu Zheng 30 million.
Wang Changtian is not optimistic about the script, but Xu Zheng as a person - his brain is too flexible. Even so, Wang Changtian did not dare to dream that the movie could really sell well, and when the reporter asked him to make box office estimates, Xu Zheng said 340 million, while Wang Changtian only said 80 million.
As a result, after the movie turned out, both of them were surprised - 1.267 billion! It became the first film in the history of Chinese cinema to gross more than 1 billion yuan!
Guangguang Media also gained huge benefits: it achieved a net profit of 310 million yuan in the year, an increase of 76.47% year-on-year ("Tai 囧" contributed about 545 million yuan in earnings), and the stock soared.
Xu Zheng naturally became the first director of the "Young Zhuang Faction", after all, his debut work surpassed "Avatar"!
In fact, Xu Zheng made this movie "Yali Shan Da" because he was well aware of one thing, and this movie may involve infringement.
Sure enough, afterwards he fought a lawsuit with the crew of "People on the Road", and Xu Zheng was sentenced to 5 million yuan in damages.
Incomplete statistics, Xu Zheng is worth 3.5 billion
The losses were all lost, and Xu Zheng wanted to continue to do this series, so there was "Hong Kong 囧".
Xu Zheng played more boldly in "Hong Kong 囧", at this time there is no shortage of money, the key is to "let the more resourceful people get on the car".
When he negotiated with the investor "Huanxi Media", the price tag was "You first buy 47.5% of the net box office revenue of "Hong Kong" for 150 million yuan".
This agreement looks a bit "abnormal", but Xu Zheng's logic is very clear: the box office (excluding costs) is estimated to be 900 million, 47.5% is 360 million, and you still have 427.5 million to earn.
This is equivalent to a "reverse betting agreement" - if the box office really reaches more than 900 million, both sides will make money. If not, the investor must recognize! That's the price you pay for "getting in the car".
Joy Media agreed.
It turned out that "getting on the bus" was right, and "Hong Kong 囧" finally reached 1.573 billion at the box office.
Wang Changtian, who "sits in the back seat", said that if there is no piracy, the box office of "Hong Kong 囧" will reach 2 billion.
Because of "Hong Kong 囧", the valuation of the first producer, Xu Zheng's "True Music Road", has reached 1.5 billion.
Immediately after, Xu Zheng created a myth of "marketing + financing":
He sold the rights to "囧Mom" to ByteDance for 630 million, allowing people across the country to watch free movies at home during the epidemic.
When other film and television companies drank "Northwest Wind", Xu Zheng not only made money, but also made the audience feel that he was "owed Xu Zheng a movie ticket";
After "hooking up" with Huanxi Media, in addition to financing cooperation, Xu Zheng did not forget to borrow its "deer chasing capital"——
Huanxi Media increased its capital and expanded its shares, and Xu Zheng took 19% of its shares for HK$174 million, becoming the majority shareholder alongside Ali Pictures.
"Hong Kong 囧" and Huanxi stock soared, so in addition to box office revenue, Xu Zheng's stock income in "Huanxi" was HK$1.3 billion, or RMB990 million.
Since then, Xu Zheng has also owned an investment fund management company, specializing in raising funds for film and television.
It is said that in 2018, Xu Zheng invested in 3 movies such as "Behind the Scenes Player", "Living Together in Time", and "I Am Not a Medicine God", which reached a box office of 5.7 billion, although the overall profit is difficult to estimate, but "I Am Not a Medicine God" alone made a profit of 1 billion.
In summary, the valuation of Zhenle Dao + Huanxi equity income + "I am not a medicine god" income, Xu Zheng's net worth added up to nearly 3.5 billion, which is just "incomplete statistics".
Some media reported that "Xu Zheng invested in 5 movies, the value rose by 3 billion", these 5 movies refer to "Hong Kong 囧", "Behind the Scenes Players", "Living together in time", "I am not a medicine god", "The last of us", he used "up" instead of "up to", it can be seen that the "3.5 billion" of Xiaobian statistics is only a conservative estimate.
Husband and wife play each other, with the help of TST Tao Hong is worth 4.3 billion+
When it comes to the business map of husband and wife, Tao Hong cannot be ignored.
This little woman who called herself a "career spare tire" was not simple:
Xu Zheng entered the film circle, she is a nobleman; Xu Zheng became a partner with Huanxi Media, and she is also an intermediary.
When Xu Zheng was not on fire, she was already the "Queen of the Four Shadows" of Golden Rooster, Huabiao, Feitian, and Golden Eagle... How can such a person really disappear in the 15 years (from Liu Ling, who played "The Emperor of Han Wu" in 2004, and starred in "Little Joy" in 2019), how can he honestly "teach his husband to teach his son"?
In the past 15 years, Tao Hong has long had an independent commercial territory.
Xu Zheng has 10 shareholding companies, while Tao Hong has 16.
In addition to the "Yangyang Proud" and "True Happiness Dao" that co-own shares with Xu Zheng, there are also their own "Beijing's most Taoran" and "Huaqing Legend".
What are these three companies doing?
First, do commercial or cultural real estate. "Beijing Huaqing LegendAry Technology" has a White Elephant Street film and television base, and Tao Hong is the chairman.
Second, "get rich" with Zhang Ting.
This has to mention the recent news that Tao Hong has taken 268 million yuan from Zhang Ting's "Darway" in three years.
Although Tao Hong has no longer been in the same frame as Zhang Ting since July last year, in November she withdrew her name from the shareholder list of a company in Zhang Ting (Tao Non-Stop)...
But for now, she still holds a stake in another company in Zhangting (Daerwei) in the form of a company (most Taoran), with a share ratio of 6.635%, and is the fifth largest shareholder.
According to the investigation, "Most Taoran" is a sole proprietorship of Tao Hong, and after registration in 2014, it is one of the shareholders of Shanghai Dalway Trading.
Not only that, "Most Taoran" also served as a shareholder of Lin Ruiyang's "Huai'an Tianxi Real Estate Development Co., Ltd.", with 10% of the shares, that is, Tao Hong may participate in "speculation".
According to the previous tax payment of Zhang Ting and his wife, some media estimates that the real profit of Shanghai Darway Company may reach more than 10 billion yuan a year, and its valuation may be as high as 10 billion US dollars (65 billion yuan)!
In this way, according to Tao Hong's equity, her value is even higher than Xu Zheng, reaching 4.3 billion (650 * 6.635%), which is also incomplete statistics.
The most interesting thing is that in the matter of cooperation with Zhang Ting Company, the couple seems to be independent - Tao Hong and Zhang Ting Lin Ruiyang "cut not messy and chaotic", but Xu Zheng has always "not wet shoes".
There is a wine under TST, which is named after Xu Zheng, who did not even ask Zhang Ting for a dime.
But netizens do not believe that this can explain someone's innocence:
"Maybe he's her last retreat?"
Looking back at the history of Xu Zheng Taohong's struggle, it is also a real material, real money and silver struggle, they have box office and word of mouth and love, and there is no shortage of anything. Zhang Ting's shoes were wet here- the character and property were all unclear and unclear for a while.
Was Zhang Tinglin Ruiyang discrediting them? Or is Duan Yihong's crush not simple?