Xu Zheng's new film won the championship on the first day of release, beating Shen Teng's "Catching the Doll", whether it can be a big hit depends on word of mouth

Fun and entertainment

2024-08-09 17:30Posted in Shanxi Entertainment Creators

On August 9, Xu Zheng's new film "Retrograde Life" was released, which is a new film, and the data on the first day was not bad.

As of press time, the single-day box office has sold 25 million, plus the previous pre-sale, the box office on the first day of release exceeded 40 million, considering the Friday night peak, it is not a big problem to break the box office of 50 million on the first day.

Although it is not as beautiful as when "Catching the Doll" was released, this result is not bad in August, when the summer file is becoming more and more sluggish, at least surpassing the box office records of Chen Sicheng's "Decryption" and Wu Ershan's "Under the Alien" on the first day of release.

Judging from the film schedule, Xu Zheng's new film is still highly recognized, with 33.2% of the films scheduled being a lot more than the 24.4% of "Catching the Doll", but because it was sung in advance, the attendance rate was not as good as "Catching the Doll".

It seems that in order to win back the attendance and box office, the reputation of "Retrograde Life" is very crucial.

At present, "Retrograde Life" has an advantage in film scheduling, the golden number is superior, and the ticket price is the same as "Catching a Doll", although it temporarily leads on the first day of release, it still needs good word-of-mouth help, otherwise it will be a matter of one or two days to lose the box office champion.

Let's not talk about the cast, and Xu Zheng's box office appeal won't be talked about, let's talk about the first round of word-of-mouth after the release of the new film.

Judging from the current evaluation atmosphere, the possibility of this film being a big seller is not high, because the polarization of the evaluation is too serious, and even whether the score can pass 7 is a matter of two words.

thinks that what fans with average word-of-mouth say is not unreasonable, although the well-known group of delivery people who focus on the theme is also the story of the little people at the bottom, but the feeling created is a bit superficial.

"The poor pay to watch a group of rich people play the poor" has become the biggest word-of-mouth shortcoming of the movie, and the setting in the movie that diabetes was cured because of food delivery is also unbelievable.

Of course, there are many people who give good reviews.

The embarrassing age of the old and the young, the dilemma after being fired by the company, the overwhelming mortgage, and the daily expenses of the family.

The embarrassment of middle-aged unemployment abounds in today's society, and everyone wants to see how Gao Zhilei played by Xu Zheng lives a retrograde life.

For the delivery of takeaway by elites in the workplace, the movie also gives enough shots, from renting an electric car to taking shortcuts in delivering takeaways, to releasing goodwill with merchants and security guards, Gao Zhilei has nobles to help him along the way.

Although this may not be the case in reality, the film shows great kindness and mutual help between people.

Of course, compared to the length of the whole movie, I personally think the best thing to watch is the clips and tidbits at the end.

On the screen, there are big words paying tribute to ordinary people, followed by short video clips about real delivery people, some of them help each other in the wind and rain, some fight faster, and some stop to enjoy the sunset after a busy day, silently praying for the future life.

After watching the movie, the impact of this moment on people is very great.

Although most of the people who watch the movie are takeaways, through this movie, we can also feel the difficulties of the takeaway industry and the pressure on many takeaways.

Let customers and delivery workers reconcile and communicate kindly, which should also be Xu Zheng's high hopes for the new film.

At present, the voices of the two evaluations are fighting fiercely, which will lead to a slow box office trend in the early stage, no matter what the final word-of-mouth is, it is unlikely that "Retrograde Life" will sell out in the summer.

The media's predicted box office for the film is only less than 500 million, not even as good as "Decryption", it seems that Xu Zheng is a little difficult in the summer of this year.

Also, although the focus group is the delivery person, but what they see is the customer who receives the takeaway, and they can't empathize, coupled with the vague portrayal of the details, it is naturally not easy to explode at the box office.

As for whether it can rebound in the later stage, it depends on the word-of-mouth confrontation of the previous waves of fans, I look forward to good results, and I also hope that Xu Zheng will have a wonderful blockbuster released in the future, after all, this time is really not cool enough.

I don't know what you think of "Retrograde Life"? Let's talk.

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Personal opinion, for reference only