On April 22, Great Wall Motor released its financial report for the first quarter of 2022. According to the data, the operating income of Great Wall Motors reached 33.6 billion yuan in the quarter, an increase of 8.04% year-on-year, and the net profit reached 1.6 billion yuan, which was very eye-catching.
For Great Wall Motors, it is not easy to achieve such results. In the first quarter, due to the impact of the epidemic in many places in China, many parts suppliers of Great Wall Motor were also affected, which directly led to the limitation of factory production capacity.
However, despite the challenges, Great Wall Motors adheres to the optimization of product structure, continuously strengthens the development of new energy and intelligence, and forms a two-wheel drive of brand upward and globalization, and ultimately keeps the operating performance stable and upward. Such a performance shows that Great Wall Motors is moving at full speed on the road to transformation into a "global intelligent technology company".
The average price of bicycles rose to 119,000 yuan, and the brand premium capacity continued to increase
It is worth noting that great wall motor's product structure in the first quarter is continuing to be optimized. The data shows that in the first quarter of 2022, the proportion of models built by Great Wall Motors based on the three major technology brands of lemon, tank and coffee intelligence has reached 70.4%, and the proportion of intelligent models has reached 84.5%.
The continuous improvement of high-tech and high-intelligence models means that the quality of Great Wall Motor's terminal products has been upgraded and the brand premium ability has been higher. Such achievements are finally reflected in the average price of bicycles: the average price of bicycles in the first quarter reached 119,000 yuan, an increase of 29.12% year-on-year.
This achievement is due to Great Wall Motor's benchmark model based on brand innovation, and at present, Great Wall has established an advantage in various market segments.
Taking the off-road SUV market as an example, the Tank 300 triggered a warm response in the market as soon as it was launched, and quickly became a representative model of the market. As of the first quarter of 2022, the cumulative number of users has exceeded 100,000. In the future, the tank brand will continue to carry out continuous renewal and user service upgrades based on its two major product matrices of "mecha technology" and "business luxury".
At the same time, for the contemporary women's car market, Great Wall Motor launched a product that meets the market demand, Euler Good Cat, with cumulative sales of 19,460 units in the first quarter, a year-on-year increase of 240%.
With the coffee family series models as a footnote, Weipai has successively launched a number of competitive products such as Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha DHT-PHEV with the powerful technical support of smart DHT.
Among them, Weipai latte DHT sales continued to rise, reaching 2,576 units in March, an increase of 8% month-on-month. Mocha DHT-PHEV, which was listed in March this year, actively lays out a high-end new energy market of more than 300,000 yuan, and creates a new category of "0 anxiety intelligent electric" with NOH high-end intelligent driving and 204km WLTC ultra-long pure electric endurance.
Widely acclaimed in overseas markets The release of global models continues
At the same time, Great Wall's "going to sea" business is also becoming one of the driving forces driving its operation forward. At present, relying on the perfect globalization system, Great Wall Motor's high-value models have landed in many overseas markets and been recognized by local users.
First of all, taking the Chilean market as an example, through 15 years of rooted development in the Chilean market, Great Wall Motors' brand influence in Chile is now booming.
According to the report of the National Automobile Association of Chile (ANAC), in February 2022, Great Wall Motors sold 1,131 pickup trucks in Chile, an increase of 38% month-on-month, with a market share of more than 19%, and won the overall sales champion of the pickup truck category that month.
Second, in the Bangkok market, Great Wall Motors is planning to make a big show in this market. During the 43rd Bangkok International Auto Show in Thailand, Great Wall Motors took the Haval H6 HEV, Haval H6 PHEV, Haval JOLION HEV and Euler Good Cat on stage, and exhibited the Euler Good Cat GT and Tank 300 HEV concept car for the first time in the Thai market.
According to the plan, this year, Great Wall Motor will launch a number of new energy models in the Thai market, while expanding and improving sales and charging service outlets to provide users with more valuable multi-category new energy models.
Similarly, as an important market for global models, Great Wall Motors has also achieved great results in South Africa. In January and February 2022, Great Wall Motor's third-generation Haval H6 had a 15% share in the South African compact SUV segment, ranking first in the local segment for two consecutive months. Haval JOLION went public in April 2021 and won the market segment sales championship in its first month, with Haval JOLION selling more than 8,000 units in South Africa as of March 2022.
It can be seen that based on the improvement of the global model matrix, Great Wall Motor's overseas market influence has continued to strengthen, and has gradually transformed into another core driving force for enterprise development. It can be guessed that as the Great Wall continues to launch more high-value models, its overseas market performance is expected to climb to new heights.