Dell's new Latitude 5000 Series sets the benchmark for sustainable laptops

BEIJING, China – April 22, 2022

On the eve of Earth Day, Dell Technologies is introducing new products using new sustainable materials to help alleviate the world's growing waste and scarcity.

The launch of these new products and the use of sustainable materials are based on ConceptLuna, a recently released sustainability compendium by Dell Technologies, which aims to achieve resource conservation through innovative design concepts and enable more recycled materials to play a role in the daily economic development. The new release also shows how Dell Technologies is delivering on its sustainability goals while providing customers with increasing environmental concerns with more choice before making a purchase decision.

Rahul Tikoo, Senior Vice President, Client Products, Dell Technologies, said: "Dell Technologies' mission is to advance humanity through technological innovation. We are inspired by the opportunity to create something better for future generations. We are working to reduce our environmental impact, avoid waste of resources and reduce emissions through innovative product design and packaging. At the same time, as a leader in the circular economy, we go a step further and repeatedly evaluate and think about every aspect of the product life cycle in order to provide more sustainable products in the future. ”

Latitude 5000 Series: The culmination of innovative and sustainable materials from around the world

The Latitude 5000 Series is Dell's highest-selling computer product. Therefore, increasing its investment in sustainability can effectively produce economies of scale. The new Latitude 5000 Series increases the use of recyclable and renewable materials through a more ingenious design, including:

Laptops use 71% recyclable and renewable materials, including wood fiber bioplastics (21%), recycled carbon fiber (20%) and recycled plastic (30%) recovered from the paper industry. The flap is one of the heaviest components on a laptop, maximizing its sustainable impact and reducing the amount of carbon, water and energy consumed in the manufacturing process.

The laptop base features recycled carbon fiber (20 percent) and the new base skid mat features innovative renewable bio-rubber extracted from castor oil (39 percent), reducing reliance on petroleum-based materials.

The Dell Latitude 5000 series has made a historic breakthrough in expanding the use of marine plastics from packaging to products. The Latitude 5000 Series 28% fan housing is made of marine plastic.

The Packaging of the Latitude 5000 Series is made of 100% recycled or renewable materials and is 100% recyclable.

"Swap" more products and platforms for sustainable materials

Over the past decade, Dell has introduced a robust range of innovative products using sustainable materials, including several industry-leading applications. Today, Dell is working with its partners to "swap" more products and platforms for innovative, sustainable and renewable materials.

As people become more aware of the serious environmental problems caused by plastic entering the ocean every year, Dell pioneered a project in 2017 to use marine plastics to make commercial-scale product packaging, with the goal of recycling and turning these wastes into resources before they enter the waters. Since then, Dell has significantly increased its use of sustainable materials, now using more than 227,000 pounds (103,000 kilograms) of marine plastic and using it in more than 5.1 million recyclable packaging trays and end caps.

Dune Ives, CEO of Lonely Whale, a nonprofit marine environmental group, said: "Dell realised early on that global issues like marine plastics could only be tackled through cross-industry collaboration. That's why Dell co-founded NextWave Plastics, the only alliance of global companies dedicated to building a network of marine plastic suppliers and giving back to society the value they generate. The world's annual access to the ocean is 14 million tons of plastic, and Dell's product release underscores Dell's long-standing commitment to solving this problem. ”

Dell has not only added the proportion of marine plastics to the Latitude 5000 Series, but has also used this material in fan enclosures for Precision 3000 Series mobile workstations and for Fans and Fan Enclosures for Dell OptiPlex Micro desktops and Precision workstations. The outer fabric of dell EcoLoop Pro backpacks, cases and briefcases also uses marine plastic.

Meanwhile, the bottom case of the Latitude 7430 and 7530 laptops and Precision3000 Series mobile workstations uses bio-rubber extracted from castor oil, further expanding Dell's renewable material lineup.

In addition to these new materials, Dell uses existing eco-friendly materials such as recycled plastics, recycled carbon fiber, aluminum made from hydroelectric power, bio-based plastics, recycled aluminum and rare earth magnets. In recognition of Dell's contributions in this area, the U.S. Environmental Protection Agency (EPA) recently awarded Dell the Sustainable Materials Management Award, Dell's bioplastics received the Cutting Edge Champion Award, the Recycled Aluminum Pilot Project received the Sustained Excellence Award, and the Recycling Services received the Gold Recycling Award. Dell has been recognized by the U.S. Environmental Protection Agency for its responsible sustainable materials management and electronics recycling actions for eight consecutive years.

Designing and manufacturing products using sustainable materials is only the first step towards a circular economy. It is equally important to reduce the generation of e-waste by repairing, reusing and recycling to maximize the life of products and materials. To achieve this ambitious goal, Dell recently launched several new programs to rethink and design the use and recycling of sustainable materials based on its more than 20 years of global recycling services and based on changing customer and consumer needs.

The new packaging is made from 100% recycled or renewable materials and can be 100% recycled

Dell accelerates its 2030 Packaging Moonshot Goal with the first product package made from 100% recycled or renewable materials that is 100% recyclable. The new packaging includes:

Paper packaging is used instead of traditional plastic packaging, such as power cords and paper documents

Boxes made of recycled corrugated paper are used, and the trays inside the boxes use bamboo and sugarcane fiber pulp from sustainable recycling

Use paper tape to reduce garbage pollution when using plastic tape

All of Dell's new Latitude series laptops, Precision mobile workstations and XPS devices will be packaged in new packaging to help enable a circular economy at scale.

Every action means a lot

The 4.6 billion-year-old earth is home to all things, and humans and life are bred here. On Earth Day, Dell Technologies is here to invite you to participate in our Global Recycling Drive. With Dell's safe recycling solutions for consumers and businesses, maximize the recycling of products and materials, bring new value to old products and materials, and achieve a true "circular economy" with action.

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