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According to 9to5 Mac, a new report from consumer intelligence research partner CIRP shows that iPhone 13 sales are far ahead, accounting for 38% of all iPhones. The mini series of iPhone small-screen phones 12 and 13 are clearly unpopular, accounting for only 3% of all sales in the second quarter of 2022. The iPhone 13 Pro and Pro Max aren't as popular as the iPhone 13, but still sell much better than the iPhone 13 mini.
JOSH Lowitz, a partner and co-founder at CIRP, said that in the quarter, four models, including the iPhone 13, 13 Pro, 13 Pro Max and 13 mini, accounted for nearly three-quarters of all iPhone sales. At this time last year, the iPhone 12 series accounted for only 61%.
Mike Levine, another partner and co-founder of CIRP, said, "As the market shifts to unsubsidized phone sales on installment contracts, the era of older phones is also climbing as users prefer to use their pay phones." This trend has reversed recently, perhaps because of the increasing choice of trade-in, high-value phones. ”
According to the survey report, some of the older models of the iPhone are also more popular, such as the iPhone 11, iPhone SE2 and iPhone XR, which also accounted for 15% of sales in the quarter.
In the second quarter of 2022, 20% of buyers said their phones had not been replaced for three years or more, compared to 34% in the second quarter of 2021. Some time ago, the topic of "young people, how long have you not changed your mobile phone" was on the hot search, and the survey learned that as of February this year, the domestic market mobile phone shipments were 14.864 million units, down 31.7% year-on-year.
According to the interview, the reason why netizens do not change their mobile phones now is nothing more than two points: one is that the price of new mobile phones is becoming more and more expensive, and the other is that they feel that the functions of new mobile phones are not much innovative and cannot be interested. For the previous models, the iPhone 13 has shrunk a lot of screen bangs, larger and stronger photography functions, 5G and endurance have also been improved.
Another key element points out that the price of the iPhone 14 series of regular editions released at this fall conference may be the same as that of the iPhone 13, and the processor may still be A15, so this will be a major factor for consumers to consider, whether to start with the iPhone 13 now or wait for the iPhone 14.
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