Running a florist has always been the dream of many girls, creating beautiful flowers with their own hands, full of rituals. Today, I will talk to some newbies in flower shops or small whites who are planning to open a shop personally, how to run a flower shop~
How to save costs on flower materials in daily operations?
For flower arrangement, the most luxurious thing is the energy and time you pour into, and the flower material also needs to invest costs, if you can save money, why not:
★ Hard branches and flowers have a longer shelf life than soft branches, and should be more hard and less soft when selecting materials
For example, daisies, silver bud willows, dendrobium orchids and so on.
★ Choose flowers with a longer flowering period
For example, carnations, lilies. If the temperature is 10-15 ° C, the first flower is in the state of just blooming, the flowering period of lilies and carnations is about 20 days, and the flowering period of roses and tulips is about one week.
★ Use reusable flowers, i.e. flowers that are fresh and dry without difference in form
For example, eucalyptus leaves, eucalyptus, lover's grass, lavender, full of stars and so on.
How do I introduce flowers to customers?
When introducing flowers, be sure to first ask the purpose and then choose the style (bouquet or flower basket, bouquet romance, flower basket solemn), and then select the flower material for floral creation, and finally mark an appropriate price.
How to develop customers who come into store to become old customers?
As we all know, the florist is a place that makes people feel warm and reflects the beauty of life. But most of the customers who enter the florist always have a principle of proximity, and like to buy flowers at the florist near their work or residence. How to make the customers who pass by your flower shop go from walking into the flower shop involuntarily to becoming a loyal customer of the flower shop?
The first step is to keep a record of customer information
The registered customer information can be used as a summary of the year-end or monthly quarter, which can more accurately help you adjust the market positioning of the florist and make the most of your strengths and avoid your weaknesses.
Second, we must form our own unique style
Let passers-by on the street be attracted by your little flower shop at first sight and stand out among the shops around you. In order to ensure that customers shop in a pleasant and relaxed mood, the lighting in the store should be bright and soft, and the promotional products should be placed in the place where customers can easily stay and relax, so as to stimulate the purchase desire of customers entering the store.
There is also a choice of music played in the store
Please do not ignore this detail, the florist chooses the style of music, must be in line with its own positioning, and the store environment, and the general appreciation level of the target group. Good music can not only allow customers to stay in the store, but also drive sales, in the long run, it will play a role in your brand promotion, and in the company of music and flowers, it can also make you more comfortable working in the flower shop