Source: Mianzhu Today
Mianzhu is a city lying in the arms of a New Year painting. Mianzhu woodblock prints, along with Tianjin Yangliuqing, Shandong Weifang Yangjiabu and Suzhou Taohuawu New Year Paintings, are one of the four major Chinese New Year paintings and are listed as the first batch of national intangible cultural heritage. In recent years, Mianzhu City has dug deep into the traditional cultural connotation of New Year paintings, vigorously cultivated and developed the New Year painting industry, and built Xiaode New Year Painting Village into a national 4A-level tourist attraction integrating cultural creativity, tourism, exhibitions, homestays and rural sightseeing.
Thick planting inherits fertile soil The culture of New Year painting is rooted in the hearts of the people
In April, the cotton bamboo, the flowers are blooming, the land is flat, and the whole place is full of life.
Strolling through the laneways of the Nianhua Village, you can see the solemn and respectable door gods, raising the whip to remove the black, waving the hammer to punish the evil; the ladies smiling with their sleeves, just walking lightly and other paintings on the wall full of the beautiful vision of the masses, adding a little liveliness and serenity to this beautiful village.
Writing, dipping ink, scribbling, tapping... In the "Nongxian Hall" located in the Xiangyu Painting and Cultural creation community, more than 10 peasant households are bending down to paint, and after some careful paintings, one by one, the new year painting dolls with different shapes jump out of the paper.
Originating from the production and life of peasants, New Year painting is a painting art rooted in the fertile soil of rural culture, which has been passed down from generation to generation for thousands of years, and has long become the emotional bond and spiritual sustenance of the masses. Because of what they have heard from childhood, many farmers in the village work in the fields when they are busy, and when they are idle, they can pick up the "pen head" to create New Year paintings. "Nongxian Hall" is not only a gas station for villagers to increase their income and get rich, but also a big stage for everyone to exchange and inherit the skills of New Year painting. Each member unit will bring together the order demand here, and then the association will organize the personnel to dispatch a single production, so that the villagers can participate in the creation and production of hand-painted, embroidered, ceramic plates and other New Year painting products in their spare time, and the local people will also paint at home to achieve employment at the doorstep.
In order to improve the artists' painting skills, Xiaode Town Nianhua Village actively supports the inheritors of New Year paintings to carry out inheritance and learning activities, sets up nongxian halls, sancai painting workshops, Xuanyuan New Year paintings, New Year painting expo gardens and other study centers (classrooms), opens New Year painting training classes and study experiences and other activities throughout the year, and invites national and provincial New Year painting inheritors and experts and scholars inside and outside the province to conduct free training and classified counseling for students, cultivating a group of local talents with New Year painting skills, adding strong vitality to rural revitalization.
Up to now, the "Xiangyu Painting" cultural and creative community has gathered 6 national and provincial non-hereditary inheritors, more than 30 Annual Painting artists, more than 40 various Annual Painting Industry Management Organizations, and more than 400 employees, realizing the inheritance and prosperity of the New Year painting culture and truly making the New Year painting culture rooted in the hearts of the people.
Dig deep into the connotation of New Year paintings and draw a new "painting" volume for industrial revitalization
In the past, many people have always looked at New Year paintings with the eyes of "arrogance" and "prejudice", some think "soil", some think "not grounded", and cannot keep up with the trend of the times. For a time, many artists were reluctant to engage in the creation of New Year paintings, resulting in the lack of professional talents in New Year paintings, and the lack of creative backbones and leading figures.
Only when cultural undertakings and cultural industries walk on two legs can we walk out of a sunny avenue. In recent years, the Mianzhu Municipal Party Committee and Municipal Government have attached great importance to the inheritance and development of traditional culture, adapted to local conditions, guided by the situation, and local materials, connected with the culture of filial piety, farming culture, and New Year painting culture, and worked cultural revitalization to promote industrial revitalization and talent revitalization. At the same time, taking the opportunity of rural cultural revitalization, we will break the old concepts, broaden the channels for New Year paintings to enter various exhibitions and awards at all levels, build a platform, create opportunities for Mianzhu New Year paintings to go to all parts of the country and even abroad, and introduce policies and arrange special funds to ensure orderly inheritance and widespread popularization, so that Nianhua Village is full of vitality and vitality.
Since 2002, Xiaode Town's Nianhua Village has successfully held a series of activities in the sub-venues of the mianzhu New Year Painting Festival; fully implemented the "Intangible Cultural Heritage Campus Activities", and specially set up New Year painting courses to officially enter the classroom. In the material, process and function of the Production of New Year Paintings, we have continuously expanded and innovated, and have successively developed more than 20 series of New Year painting products such as embroidery New Year paintings, bamboo new year paintings, New Year painting clothing, hand-painted New Year painting folding fans, New Year painting umbrellas, etc., and developed more than 1,000 kinds of traditional New Year paintings and derivative products, and the products are exported to more than 50 countries and regions.
To prosper is to enrich the people. Xiaode Town Nianhua Village also regards industrial development as the "cow nose" of rural revitalization, relies on unique natural advantages and industrial advantages, develops agricultural tourism industry, creates "one village, one product" characteristic agriculture, and forms characteristic cultural tourism products represented by rural cuisine, characteristic homestays, and intangible cultural heritage project experience bases, which greatly promotes agricultural efficiency and farmers' income. Riding on the spring breeze of the integration of culture and tourism, the people have built racecourses, flower expo gardens, water parks, farms, homestays, and rural cafes, and embarked on the road to prosperity. From June to November every year, a variety of fruits in the Nianhua Village are ripe and listed, which can basically realize the seamless docking of fruits in the three seasons of summer, autumn and winter. With the blessing of various vigorous development of characteristic industries, the annual per capita net income of villagers has reached 22,000 yuan.
The National 4A-level Scenic Area Nianhua Village integrates tourism, exhibitions, homestays and rural sightseeing, and has won the title of "Sichuan Rural Tourism Demonstration Village", becoming a shining business card for local rural revitalization and transforming the national intangible cultural heritage into industrial advantages.
Interpreting the Happiness Code Shows the revitalization and self-confidence of rural culture
Mianzhu New Year painting not only changes the "external" appearance of the countryside, but also shows the revitalization and self-confidence of the "inner" of the countryside.
In the past, people only bought New Year paintings during the New Year, and today's Mianzhu New Year paintings are not only auspicious paintings for people's New Year, but also decorations, gifts and souvenirs for the daily life of ordinary people, and are the carriers of cultural inheritance and exchange.
The revitalization of New Year paintings is the basis for cultivating civilized rural style, good family style, and simple folk style, improving the spiritual outlook of peasants, and improving the degree of civilization in rural society. By regularly holding various types of painting creation activities and carrying forward the good family style and family training activities, Xiaode Nian Painting Village has let everyone stay away from the wine table and the card game, focus on the creation, and stimulate everyone's yearning and pursuit of a better life; by focusing on the combination of honest government culture, excellent traditional culture and New Year painting creation, so that the New Year painting has content and innovation, and the socialist core values, changing customs and customs, family style and family training, village rules and regulations are vividly disseminated. Comprehensively interpret the connotation of the "New Year Painting Story", and post a series of family style and family training such as "neighbor harmony, fatherly kindness and filial piety, and fine art and diligence" that are commonly recognized at the doorstep of the home through a unified style, and the villagers often take the initiative to reflect on themselves, and the excellent and grounded family style can be spread and become the "happiness code" of every household.
The countryside is nostalgic and nostalgic, and the countryside is harmonious and neighborly. The old courtyard welcomes a new starting point, and Nianhua Village, as one of the landmarks of Mianzhu, is illuminating the dreams of cultural inheritors with actions and taking a cultural journey with rich memories.
Reporter Shen Li text/photo