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How to define the success of a car, sales are undoubtedly the best proof!
Obviously, in this fiercely competitive automobile market, many times it is a hero based on sales, and even the best car sales are not "failures", Chery New Energy is naturally well versed in this reason, not to mention the "easy-to-sell car" of QQ ice cream. This point is clear at a glance at Hongguang MINIEV, micro pure electric vehicles have become the market's fragrant food, many manufacturers have invariably pounced on this "cake", but many times can only be reduced to a "runner".
In fact, to tell the truth, Chery's vision is still very leading, has long used small ants to layout this market, this car is much better than the Hongguang MINIEV in terms of performance and endurance, but the sales volume is far less popular than the latter, why is this?
So it seems that positioning is very important, since the high-end is not good, then I also come to build low-end cars, so Chery QQ ice cream came. This car is not only infinitely close to the Hongguang MINIEV in terms of price, but also looks like a twin brother, using a two-door four-seat design shape, and the power is almost "copied" the Hongguang MINIEV. If I have to say something advantageous, it is probably that QQ ice cream is slightly better than the line sense of Hongguang MINIEV.
It is worth mentioning that in the data of body size, QQ ice cream is even slightly better. But even so, as a latecomer's QQ ice cream, even if the product force is excellent, it is difficult to escape the "star aura" of Hongguang MINIEV, since its listing at the end of December last year, its sales performance from January to March were 9984 vehicles, 6442 vehicles, 11687 vehicles, respectively; the monthly sales of Hongguang MINI EV in the same period were 26682 vehicles, 26116 vehicles, and 41980 vehicles. No contrast, no harm!
Fortunately, after 3 months of listing, it finally sold out of 10,000 yuan a month, which is really valuable for a brand new model. However, it was officially announced that the pre-sale began to receive 15624 orders from the whole network within 24 hours, which was undoubtedly lower than the market expectation.
In other words, QQ ice cream is really not selling Hongguang MINIEV, which makes Chery New Energy really uncomfortable, as a veteran independent car company, Chery has been laid out in the new energy market for 20 years, and the way is: long-lying, flying will be high.
But the fact is that after years of "dormancy", QQ ice cream is still inferior. What is more embarrassing is that with the continuous rise in raw material costs, Chery New Energy has to cancel the entry-level version of "pudding", bringing a "milkshake" after increasing the air conditioning configuration, and the latest starting price has risen to 39,900 yuan. At the same time, after experiencing two price increases, the terminal price of medium and high-end models has been raised by 6,000 yuan. In this way, the competitive pressure of QQ ice cream is even greater.
This concern is also reasonable, Chery in the new energy sector in addition to small ants, the real can play is really not, so this time the QQ ice cream is placed on high hopes, so the price of the new car is definitely a helpless move, after all, this will affect the overall sales.
As many netizens speculated, QQ Ice Cream wants to keep pace with Hongguang MINIEV, either the configuration is stronger or the price is more advantageous, and it is really humiliating to want chery new energy!
As we all know, many people love and hate Chery Automobile, and what they love is that Chery, as the "polytechnic man" of the car circle, has been studying technology for decades, giving people a feeling that they will bury their heads in building a good car; what they hate is that it is too bad at marketing, and many excellent models have ended in failure, which is really regrettable. Think about it, is QQ Ice Cream also taking this road? In addition, I would like to ask the next person: Do you think that the monthly sales exceed 10,000, QQ ice cream is a fire?
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