PICKUP is an American term for the sound of the word, as the name suggests, also known as a car. This type of model originated in the United States, it is a passenger and cargo car with a front like a sedan and a cargo box in the back. The pickup is a symbol of contemporary cowboy culture and one of the best-selling models in the United States, and as the market boomed, pickup trucks began to extend around the world.
As the "home country" of pickup trucks, product sales in the US domestic market have remained high, but the recent statistics of product sales in the first quarter of 2022 have rarely exposed the market decline.
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In the first quarter, the United States was under pressure from the chip supply chain, the epidemic and the situation in Russia and Ukraine, and the overall production and sales of the automobile market declined to varying degrees. In the full-size pickup truck brand, many brands, including Ford, Ram, and Chevrolet, have declined significantly, and only Toyota has achieved growth. In terms of medium-sized pickups, Frontier achieved substantial growth, an increase of 107.8%.
As the world's best-selling pickup truck, the influence of the Ford F series is self-evident. In the first quarter in the U.S., Ford F-Series pickups sold only 140701 new vehicles, down 31 percent from the same period in 2021. The reason is related to the shortage of Ford chips and factory shutdowns, and the production capacity is obviously limited. In the past year, Ford has also made major changes in new products, including the F-150, Range, Maverick and F-150 Lightning.
As the leading big brother of the Toyota pickup camp, Tantu's every move can be said to be pivotal in the industry. Last year, the new Toyota Tantu was finally released, which also made its product attention rise continuously. According to statistics, Tantu's new car sales reached 22,643 units, up 18.3% year-on-year. It is the only product that has grown in the full-size segment.
On medium-sized pickups, although sales have declined, Tacoma is still a hit on the list. Born in 1995, the Tacoma pickup truck has a history of 27 years, as the world's best-selling medium-sized pickup truck, it has led the list of medium-sized pickup trucks in the United States for 13 consecutive years. In the first quarter, a total of 53,182 Tacoma pickups were sold, down 20% year-on-year.
The Nissan Frontier was the only product with positive growth in the U.S. midsize pickup segment in the first quarter of this year, with an increase of 107.8%. Frontier's increase is so pronounced that it has a lot to do with its new listing last year, after the old Frontier on sale in the Americas had been fighting in the market for more than a decade. The new generation of Frontier has undergone a completely new design, and the overall upgrade and change of the vehicle is great.
Who is the most popular carrier pickup in the world right now? Ford Maverick may be the answer. Since its launch last year, this newly built pickup has been hotly sought after, and its attention is even comparable to that of big brother Ford F-150. In August last year, the order volume of this new load-bearing pickup truck reached 100,000 copies. Due to capacity issues, Ford Maverick only completed the delivery of 13,258 vehicles last year, far from the user's expectations. In this year's U.S. first-quarter sales chart, Maverick ranked fourth in mid-size pickup trucks with 19,245 units.
Rivian, a new car-making force, has always had a relatively high topic in the United States in the past two years, and the R1T pickup truck has officially rolled off the production line in the second half of last year, and also allows the new car to be truly delivered to the hands of customers. In the first quarter of this year, the R1T sold a total of 900 units, opening the first shot of electric pickup trucks in the United States.
Conclusion: The pickup culture in the United States is even worse than the SUV culture in China. Americans highly recommend pickup trucks, so crazy that pickup trucks almost support most of the American automobile industry. Although the overall production and sales of pickup trucks in the United States declined in the first quarter, this does not mean that its market is sluggish. Electric pickup trucks are about to enter this camp.