Text | Wu Chi
Edit | Lu Leng
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Zhang Ting, the "godmother of micro-business", once again shocked the world with 96 properties.
According to the "Red Star Capital Bureau", the TST Court founded by Zhang Ting and her husband Lin Ruiyang was secretly operated by the main company because of suspected pyramid schemes, and 96 properties under the name were seized in July last year. According to an authoritative source, "the whole building is owned by Dalway Company, divided into 96 real estate books." "The total value is about 1.7 billion.
Although on the afternoon of April 19, Zhang Tingfang posted a lawyer's letter, saying that he "consciously abided by the requirements of relevant laws and regulations ... The case is complicated, please don't speculate for no reason in the media", but this lawyer's letter obviously cannot calm the public opinion's doubts about Zhang Ting, and even this time, even Zhang Ting himself did not come forward to express his position.
You know, in December 2021, when the news came that Zhang Ting's company was investigated and punished for suspected use of network pyramid schemes, she also forwarded the secret official micro of the TST court on Weibo, insisting that "Shanghai Darway Trading Co., Ltd. is a legally operated company, and since its inception, it has always followed the guidance of the government, insisted on legal operation, and paid taxes according to law... At present, the company is operating normally. ”
Now, with the news of the seizure of 1.7 billion buildings and 96 houses under the company's name flowing out again, it has once again struck a hammer for the Zhang Ting Empire.
This building on the banks of the Huangpu River is not the first time it has appeared in the news of Mr. and Mrs. Zhang Ting. In 2020, it was revealed online that Zhang Ting and his wife bought an entire building on the banks of the Huangpu River as a new building for the secret headquarters of the TST Court, and the photos showed Lin Ruiyang on crutches to supervise the construction of a building under renovation. Soon, in a vlog highlighting Zhang Ting's struggle for his career, the building was exposed. It looks no different from ordinary office buildings, but in addition to the general office areas and conference rooms, it also has a studio, which is convenient for Zhang Ting to shoot advertisements at any time.
In recent years, the controversy over TST's suspected pyramid scheme has not been broken, but Zhang Ting and his wife seem to have not been interfered with. Their careers look more and more prosperous. According to the Hubei Baokang County Market Supervision and Administration Bureau, in the three years from January 1, 2018 to July 2021 alone, the revenue of Zhangting-related companies in the main business involving pyramid schemes reached 9.171 billion yuan. It is also reported that as of May 2021, the TST Court has more than 12 million members and more than 3,000 related companies.
The main commodities that led to this business empire were several face masks with elaborate names and a mask milk. Even in the past few years when micro-businesses are generally difficult to do, TST has successfully transformed by relying on Zhang Ting's live streaming with goods, ranking in the TOP10 of the list of goods for many times. Zhang Ting's sales performance of hundreds of millions of dollars has been at the top of the list of live streaming goods on a certain platform. She herself has also ushered in a "social e-commerce queen" and "the role model of the woman you most want to live" labels.
Over the years, Zhang Ting has been creating a happy, romantic, hard-working and positive image for herself.
In the shot, her big eyes, deep dimples, sweet smile, romantic curls, is a face that has no shortage of audience popularity. In the minds of several generations of audiences, Zhang Ting is a lively little fish in "Joke About Qianlong", a mouthful and grinning Qianqian in "Absolutely Beautiful Double Jiao", and a clever little plaything in "Love Through Time and Space"... Even if she plays a thief and a liar, what is left to the audience is still her kind and righteous, naïve and romantic image. These images have helped her win people's love and overcome many crises.
Zhang Ting played Qianqian in "Absolutely Beautiful Double Jiao"
She is also good at using tears or smiles.
In 1998, because he was exposed to be in love with the married Lin Ruiyang, Zhang Ting was accused of being a "fox spirit" by public opinion. She held a press conference and tearfully complained: "I was just talking about a very simple love... I just want to work well, why are you bullying me? Don't you see me trying so hard? What a deception! Due to crying too loudly and exhaustedly, Zhang Ting collapsed on the spot, and was photographed by the staff holding her arms away from the scene, of course, she also left a categorical oath: "I will never marry Lin Ruiyang in my life!" ”
In May 2021, during a live broadcast with goods, Zhang Ting suddenly collapsed in the camera, and she cried and said: "Do you know how hard I work!" ...... I work from 6 a.m. to 12 p.m. every day, and when I come home, I have to accompany my daughter and son, and when they are asleep, I have to read the manuscript. I'm tired every day, but I don't talk to my husband because I think we're adults..."
In addition to tears, she basked in happiness and happiness when she had a successful career. She is present on major social platforms: using the dubbing to say the philosophy of life - "life is not bitter to see whether the heart is sweet or not", or the life of a house cooked woman - "A bowl of simple noodles, representing full of love! ”
In 2015, Zhang Ting recorded "Every Day Upward". When asked by the host about the investment secret, she replied calmly: "At that time, we all liked to speculate in real estate." Just take Tao Hong and Xu Zheng to speculate together... In fact, there is no trick to investing, because I don't understand it. She called herself "special amnesia" — she used to stand downstairs and couldn't remember the floor she lived on. The hosts Ou Di and Wang Han on the side quickly "understood": "The whole building is yours", "Which floor is your home".
The "romantic story" of the star couple is even the beginning of this career - Zhang Ting and Lin Ruiyang once declared when releasing the brand that the TST brand began with a romantic and shocking discovery: more than 20 years ago, Lin Ruiyang, the former male protagonist of Qiong Yao drama, explored and obsessed with the "secret of the French live yeast" in a "trip to the world", and gave the live yeast mask to his beloved wife Zhang Ting as a "gift of love". Subsequently, after research and development, the two couples "successfully developed the world's only living and living skin care product - TST live yeast." Tin's Secret, named after Zhang Ting, means "Zhang Ting's Frozen Age Secret".
How did a celebrity couple create the "world's only" high-tech skincare product through "research and development"? Obviously, this did not arouse the suspicion of the majority of users. After all, the dense star tactics are also the key to their trust. At the beginning of the brand's founding, in addition to this couple, there were two other couples who were also "star bosses" - Xu Zheng and Tao Hong, Cao Ge and Wu Suling. Lin Zhiling, Jiang Yiyi, Luo Zhixiang have all served as brand spokespersons, and stars such as Zhao Wei, Cao Ge, Zhang Xinyu, Liu Tao, and MingDao have also posted photos of their use of live yeast series products on Weibo.
In October 2020, in the building that was completed as scheduled, Zhang Ting took Tao Hong and Ming Dao to visit. They sat on a glass elevator, slowly rising above the city, standing on the balcony on the top floor, basking in the sun and blowing the river breeze. Lin Ruiyang asked the guest attentively: "The air is very good, right?" Comfortable, right? Zhang Ting hugged his chest with both hands and smiled and looked into the distance. The spirited queen of wealth promised on the spot that she would give one of the floors of the building to Tao Hong, saying that "you will be able to move in soon."
Now we all know that before the crisis approached, Tao Hong had already dispersed and retreated in advance. She apparently did not want to and did not want to "move in" to the building that symbolized the secret of Zhang Ting's wealth. And Zhang Ting in the crisis, this time, it is difficult to use tears or a sentence of "do you know how hard I work" to easily get out.
(Source: Tencent News)
* Some images are from the internet