Wen | Travels North to Wang Xinxin
Edit | Xiang Rong
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On January 8, the second episode of "Hello, Saturday" aired, and the audience still did not buy it. In the barrage, people constantly mention the Happy Family and ask "Nana when are they coming back"; some people harshly criticize the new show, "even the dance can't be danced". One of the guests of this episode is Zhang Xinzhe, and immediately some people think that he is Wu Xin's idol, and sadly sigh in the bullet screen, "If Wu Xin is here, it will be very exciting." ”
From 2022 onwards, this new show replaces Happy Base Camp (hereinafter referred to as "Kuaiben"). Some people jokingly call it "a quick copy of the vest" and "it feels like it's it, but it's not it at all". There is no happy family, no game for the star to remove their armor, and instead there are all kinds of talent displays, like a hodgepodge of struggling to get together, with an undisguised sense of temporary.
"Hello Star Qingliu" will be broadcast on Hunan Satellite TV from January 1, 2022, and take over the "Happy Base Camp"
In fact, the fast book has not been updated since October 3 last year. The replacement of old shows with new shows would have been perfectly normal. But it is regrettable that a 24-year-old show has disappeared.
In "Hello, Saturday", He Jiong, the eldest brother of the Happy Family, once again served as the host, but he was replaced by four resident guests: Cai Shaofen, Qin Xiaoxian, Wang Hedi and Bregit.
The audience who came to bid farewell to youth interpreted various information from He Jiong's face: Teacher He, who is known for being "not old", looks really old this time, the collagen loss of his cheeks, and the wrinkles in the corners of his eyes are particularly conspicuous; he habitually wants to share with the people around him, but no one answers, looking tired and lonely.
At the beginning of the first program, He Jiong sang the opening song and walked onto the stage. The lyrics read: "Look at the youthful self / The breath of youth... A thousand emotions / without a trace of nostalgia". His footsteps are light, his smile is just right, and he strives to show the vitality of opening a new era. But the more this happens, the more the audience sighs. Teacher He is no longer young, and the program that carries the youth of a generation of audiences has also ended, how can there be no trace of nostalgia?
After all, this is the most well-known variety show in China.
Fast Ben did make history. Host Hua Shao once talked about the shock brought to him by Kuaiben: "At that time, there was probably only "Zhengda Variety" and "Variety Show", but when it came to "Happy Base Camp" - wow, it turned out that TV could do this. ”
In 1997, the fast book, which was in the planning stage, sent four samples for review in a row, but none of them could satisfy the leaders. It is said that Zeng Fan'an, then director of Hunan Television Station, put forward two opinions, "One is that there is no way to get rid of the traditional mode of literary and art evenings, the audience's interactive participation is not enough, and it is difficult to communicate on the spot; the second is that the content positioning is not entertaining and stimulating enough, and it is impossible to get rid of the shackles of the previous evening around the central theme, and pay too much attention to the function of indoctrination, while the entertainment function is insufficient." ”
The column group rushed to produce the fifth program, focusing on game entertainment, which found the direction. It brings a new look to domestic variety shows: cordial, inappropriate, and interactive. People who don't watch the show can also blurt out the loud slogan: "Happy base camp, good mood every day." ”
This slogan was shouted for 24 years.
It records the youthful appearance of many artists: 23-year-old Chen Kun is still studying hard and writing papers for graduation; Zhang Ziyi, 20, enthusiastically shows folk dance; Jay Chou is not yet famous, the duck tongue hat is pressed very low, only a small director is bored to take photos with him; TFBOYS has just debuted a year ago, or a childish look.
In May 2014, TFBOYS was featured in Happy Base Camp.
Some people put their own internal entertainment variety show debut here: Beckham, Lady Gaga, Zhou Xingchi; the first time that the "four sons of return" in internal entertainment were in the same frame, it was also on this stage.
Some people reveal their true feelings here: Chen Sicheng and Tong Liya announced their relationship on the fast book, and later made up the wedding here; Ni Ni was also with Feng Shaofeng when she went to the fast book, who asked the happy family members to take more care of her in the VCR, and it was Jing Bairan, who later became her boyfriend, who participated in the show with Ni Ni at that time; Liu Kaiwei did not shy away from being asked about the scandal with Yang Mi; Huang Xiaoming and Angelababy made their first public appearance after announcing their relationship; Wu Qilong and Liu Shishi appeared on camera for the first time after proposing marriage Chen Yufan confessed affectionately to Bai Baihe...
It was once the hottest variety show in the country, and the ratings often broke 2 – which is amazing enough in the era of television. Since 2006, Kuaiben has not paid for celebrity announcements, only the cost of the trip and the hotel, but artists still rush to participate. This small-cost program with only a production fee of more than 100,000 yuan has created huge revenues, and was once the main advertising investment force of Hunan Satellite TV - on the day of hunan satellite TV's investment promotion association in 2015, the total bidding income exceeded 3 billion, of which the fast capital income was nearly 1.2 billion.
In this field of joy, the core is, of course, the happy family. It is a fixed hosting team formed by Kuaiben in 2006. At that time, Xie Na was not yet with Zhang Jie, and the single girl was fearless and was a "crazy and crazy" MalanShanpo sister. Li Weijia is kind and witty, and often "poisonous tongue" to pick up the stem; Wu Xin and Du Haitao, with a weak sense of existence, are indispensable, or "weak" itself has become a kind of adjustment. The center of this group is undoubtedly He Jiong, who is like a thoughtful host, taking care of everyone, balancing everyone, striving for the pleasure of the guests, and being proper and thoughtful for many years.
No host group was as fiery as they were. The Happy Family has taken photographs, produced albums, and acted in movies. The movie "Happy Home" was released in 2013 and scored poorly, but the box office of 155 million is enough to prove their appeal.
It's just that 24 years is long enough. While it has been popular for a long time, it has also been saddled with the insult of "superficiality" for many years.
Creating happiness for a long time also becomes a kind of pressure. In 2015, Luo Xin, then producer of Kuaiben, said in an interview with the media that she did not regard the production of any episode of the program as a task, hoping that each program would be a "happy child". But she also revealed that creativity has become a "knife" on the director's head, and every time the show, the director team needs to collect a large amount of materials, covering current affairs, economy, entertainment... Watch a variety of videos, including a variety of variety shows, documentaries, short films, and then communicate with guests. The fast team is only 30 people, this small team is "in a high-pressure situation all year round", and some directors joked, "After doing the early stage into the late stage, after doing the late stage into the early stage, this hatred is endless." ”
For a long time, Yang Mi and Liu Kaiwei, Ni Ni and Jing Bairan, Chen Sicheng and Tong Liya, Bai Baihe and Chen Yufan have all been separated; Jay Chou has spread throughout Asia, experiencing marriage, having children, and getting fat; TFBOYS has become the top stream, and each has embarked on a different path.
The members of the Happy Family are also changing. Du Haitao is no longer the young, humble teenager selected in "Shining New Anchor", and has been developing his own business territory; Li Weijia has shown delicacy and ironing in a number of emotional programs, establishing his own style; Wu Xin went to sing and dance on the stage of riding the wind and waves; Xie Na got married and had children, and began to consider no longer doing this kind of "hip-hop" and "lively" program.
More than ten years of doing the same thing, of course, there will be fatigue and difficult to break through the embarrassment. They constantly looked out for other hosting opportunities, but never left the fast stage. The Happy Family is like a deeply affectionate family, with a strong ability to heal itself, rifts and pauses are normal, and eventually they will get together in a lively way.
However, the tide cannot be reversed. In 2015, Kuaiben had a maximum of 800,000 hits per episode on Mango TV, and "Strange Story", which aired in the same year, averaged more than 6 million hits per episode. In 2020, the average viewership of fast books is 0.82%.
The network has comprehensively crushed the Taiwan comprehensive in terms of heat and investment, and the artists have more places to go, and the fast book is gradually declining.
Those in the midst of it may have sensed earlier that the tide was gone. Luo Xin said in an interview with the media that the base camp has reached a bottleneck period, and "there are especially many times when tired." "Everything has its life cycle, and nothing can be eternal." They don't have the ambition that "the show must be 25 or 30 years", because "the current competitive environment, the development trend of the entire entertainment industry, changes very quickly." ”
In 2021, FastBen director Gan Yi told the media about his innovative move to the show. In his vision, in the future, Kuaiben will link up with more variety IP and cooperate with programs such as "The Great Escape Room", "Star Detective", "Strange Story", "Spit Conference" and so on. At that time, he said: "Brother Dian (Song Dian, one of the founders of Kuaiben), has always taught us to break through the ceiling of our imagination, and the pendulum of our imagination should swing to the highest place. ”
But at this moment, the pendulum stopped. In the past two years, members of the Happy Family have broken out negative news: caught in the storm of receiving gifts, He Jiong's father was on the list of untrustworthiness, Du Haitao's hot pot restaurant was ordered to close, and Li Weijia was involved in endorsement disputes.
Internal and external troubles are superimposed on each other, like a feast that has dissipated its qi, and it is impossible to do anything to return to heaven. Kuaiben is like an old sweater that has been worn for a long time, the style is somewhat outdated, the hairball is up, but it also carries all kinds of green warm memories. The sweater will not be worn again, thrown away and unfortunately, and have to lie in the corner of the closet all the time.
The "Happy Family" was hosted by the ensemble in the early years
In 2019, Xie Na mentioned in "Woman 30+" that someone asked her how old she was not to do the happy base camp, and her answer was: "It depends on when Teacher He does not do it, Teacher He is older." Li Weijia took over: "I will not take the initiative to give way." ”
"Jia Ge won't let me let me." "Everybody won't let me give it." In the tacit understanding and warmth of their own, the five people laughed together.
At that time, they probably did not expect that this day would come in such a way. There was no official goodbye, and there was no sign of an upcoming end in the last episode of October. Everything was sudden. Even, no one in the Happy Family mentioned this matter on Weibo. Xie Na's Weibo, the content about the fast book is still stuck on October 2, 2021. It was a Saturday, and she publicized the show and sent out three of her own host photos, with the caption: Saturday is coming, let's be happy together!
It all came to an abrupt end. After many months, the former audience came back to their senses and gently sighed on Weibo or Douban, and my youth was over.
(Source: Tencent News)
* Some images are from the internet