TV is almost every family's must buy electricity, when you buy a TV you will find a strange phenomenon, the same is a large size of the TV, domestic brands can sell at least 3,000 yuan, while some Japanese and Korean brands can sell to 10,000+ prices.
The same size of the TV, why can Japanese and Korean brands have such a high premium? Even if everyone knows that Japanese and Korean televisions are indeed unique in the world, then what are their good aspects? Today we will briefly analyze it.
Brand premium cannot be ignored
Not everyone knows the advantages and disadvantages of TV configuration, but when it comes to mobile phones, I think most people can know a little about configuration. For example, the same Android mobile phone, the difference between the domestic configuration and the configuration can be about 50%, and the difference between domestic and international brands may reach 100%.
In addition to the difference in some functions and hardware quality, one point that cannot be ignored is the premium of the brand. We buy any commodity will have a premium, in any category, brand influence, positioning will be divided into different levels, so buy TV is the same, you spend more money to buy TV, must be to accept the brand premium this part, the higher the high-end brand premium.
Is that the premium value of this part of the money spent? Although from a hardware point of view, the premium is not cost-effective. But for a product hardware is only the foundation, software, algorithms are also a large part of the decision to experience, this part is ignored by many people, and in most cases the premium part of the reason, but also because the brand will be on the soft content research and development costs, blessed to this piece.
Picture quality processing chip and picture processing algorithm
Picture quality processing chips and picture processing algorithms are also a key to pulling back the price of TVs. For example, Sony TV relies on its own chips and algorithms to allow users to get a better look and feel in the process of using the TV.
Taking Sony's XR chip as an example, it can imitate the perception of people's vision and hearing, and through real-time analysis of the TV screen, calculate which part of the picture the human eye and brain are more focused on at this time, and optimize for this part to make people's perception of the picture better.
In terms of picture quality adjustment, because Sony has been working in the high-end field for many years and has accumulated a lot of experience, it has more advantages than some brands that have just entered the game, and the visual effects are better in terms of color accuracy, color gamut, contrast, and clarity enhancement.
These technologies cannot be reflected in hardware, but in the actual perception, you can see the obvious gap.
Differences in hardware performance
Take the 3K+ price point of the 75-inch LCD TV on the market as an example, the basic configuration of the 4K60Hz panel, support HDR, BT.709 color gamut at about 90-100%, backlight partitions do not exceed 27, brightness at about 400nit, picture quality processing chip is generally a general solution, A55 architecture quad-core processor.
High brush + motion compensation contrast effect
The same size of Japanese and Korean TVs, the price of about 10,000 yuan, the difference in price of 7,000 yuan, but the actual performance of the difference is very large, such as 4K120Hz panel, hundreds of backlight partitions, more than 1000nit brightness, the blessing of self-developed chips, contrast enhancement, multi-channel screen soundstage and so on.
These differences are actually the root of how it can sell for more than 10,000 pieces, and if you compare carefully, you can find very obvious differences.
Summary: There is no harm without contrast, and the expensive one may not be suitable for you
In fact, for the vast majority of users, there is no demand for high-end TVs. Why? Because many users' demand for TV is to love Youteng to chase TV series and variety shows, although high-end TV can provide clear and bright pictures, but the source of network dramas can not play its true strength, nor is it the main user group of these TVs.
There is no comparison, in fact, the difference between looking at it alone by the human eye is not large
These TVs with prices exceeding 10,000 are mainly sold to people who have a more extreme demand for audio and painting, such as console game parties, such as fans of high-definition sports events, such as Blu-ray audio enthusiasts and so on. Because their needs determine the need for better TV performance, such as high brush screen with motion compensation is more suitable for watching some high-speed pictures, such as a wider color gamut, picture quality, brightness, etc. can let you see more details and more realistic effects in the game.
Of course, it is not denied that high-end TV is really good, but for ordinary users, I think there is no need to pursue more than 10,000 high-end TVs, because in the case of no comparison, in fact, ordinary people can not distinguish too obvious differences. And do not pursue the extreme, you may not know where it is good after you buy it.
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