Pay attention to the hot spots in the automotive circle that I shared with you for the first time
I have to say that the trend of personalized naming has become more and more intense in the car market, in addition to the naming of various animals, you can also see the naming of models of sea, land and air, weapons and equipment, it is no exaggeration to say that in this naming trend, car companies can be described as tireless, and users are also laughing.
But it has to be admitted that this naming method has indeed ushered in the popularity of some models, and this has led to an endless boom. Of course, don't think it's over, the transition to 2022, this situation is still continuing. No, the new car market has given birth to a model called "yacht". Just by looking at the name, you might think it's a luxury SUV or a full-size pickup? In fact, this is not the case, this is a new medium-sized MPV model launched by Dongfeng Fengxing.
On April 15th, a "Tian Liang Yacht Party" officially brought the yacht-class 7-seat family car Fengxing Yacht to everyone, and the first 7-seat family car after the renovation of the Dongfeng Fengxing brand, Fengxing Yacht, was officially unveiled worldwide. In fact, Fengxing Yacht is not the first time to show it to people, as early as the 2021 Guangzhou Auto Show, Fengxing Yacht has appeared in a camouflaged state, and it has attracted everyone's attention as soon as it appears.
As a new medium-sized MPV under Fengxing, the car is based on a new super cubic EMA architecture, and the new car adopts the design concept of "front dynamics", so what is the product strength of this Fengxing yacht positioning a seven-seat family MPV? Please follow in the footsteps of Bump Jun to see it together!
In the face of the "young" user group, how does Dongfeng Fengxing do?
From 2011 to the present, the mainland's population policy has gone through three stages: the release of the double single second child, the release of the single second child, the full second child, and now, it has further opened up the three-child policy. Many netizens shouted directly: Can't afford to be born! After giving birth, you still have to buy two cars to meet the whole family travel? The cost is too high!
Indeed, the current policy is relaxed, in addition to suVs, many people use MPV as an important vehicle for daily commuting of families. Therefore, many car companies also regard large family travel as a new market growth point, but looking at the MPV market that has developed so far, its detailed models are not in the minority, some are popular but have withdrawn, and some are tepid but have been insisting.
But, you know what? There is an MPV model known as the "MPV car evergreen", and has been selling well for 21 years, and this MPV model is dongfeng Fengxing in 2001 created by Lingzhi, which not only created the precedent of China's independent MPV, but also broke the high-priced consumer ceiling of the MPV market at that time. Up to now, Lingzhi is the most complete model series in the MPV market, and the reason why Lingzhi can become an "evergreen tree in the MPV car world" is because of the high recognition of consumers.
Indeed, if a brand wants to go fast, it can rely on price reduction and marketing. But if you want to go far and go steadily, you still have to rely on the accumulated word of mouth of consumers, and at the same time, you have to constantly explore the inner needs of consumers in order to win their recognition and trust.
Although Dongfeng Fengxing as a veteran car company, but the times are changing, society is progressing, the current consumer group has also changed from the original 70s, 80s group to the 90s consumer group and Z generation of young consumers, Dongfeng Fengxing also clearly knows that only by grasping this group of consumer groups, can we be better developed, so the change is urgent.
For example, in June 2021, Dongfeng Fengxing released the strategic plan of the new Fengxing "Riding wind plan", and announced that all models were switched from the "Double Flying Swallow" LOGO to the new "Jinshi Biao" and officially entered the young market. At the same time, last year, the compact SUV was launched T5 EVO, and it has to be said that this model has indeed received a good market response with its unique shape and good product strength. At the same time, as an "old player" in the MPV market, Dongfeng Fengxing is also keenly aware that the MPV that brings consumers a high-value experience to a higher value standard is an inevitable choice to meet the current consumer demand, so it debuted the second model created by the EMA platform, so what is the strength of this second model created by the EMA platform?
What is the strength of the "land" yacht "built for home"?
Based on the in-depth research of Chinese large family users, Dongfeng Fengxing uses this new 7-seat family car to create a diversified family living space for users, and is committed to creating a personalized and changeable travel life for users.
In terms of appearance, the new car adopts the design concept of "front dynamics", the front face adopts the popular large-size forward gas grille, which uses a straight waterfall modeling element inside, and shrinks inwards like ripples, it is worth mentioning that on the outer border of the entire grille, the new car is also embellished with a large number of chrome trims, while the chrome trim also extends from the bottom of the net to the A-pillar, and such a design undoubtedly brings a strong visual impact to the overall front face.
It is worth noting that in the middle of the two trim strips under the hood, the new car also has a small detail that is extremely stunning, that is, in this area, the new car also gives a shape similar to a wing, and ta can support LED backlighting, which is very recognizable after lighting.
In addition to the front face to give people a stunning, the headlights of the popular yacht are also very surprisingly designed, and the light groups on both sides adopt a tear-eyed shape, which has the atmosphere of a luxury car, and the internal structure of the LED headlights is very complex, which is very recognizable after lighting.
In terms of side design, the new car incorporates the design elements of the relevant "yacht", from the overall point of view, the line sense of the body is still very smooth, and the D-pillar area of the new car, the wind row yacht also adopts a blackening treatment to create a stylish effect of the suspended roof.
Since it is an MPV, the size is naturally concerned by consumers, in terms of body size, the length, width and height of the Fengxing yacht are 4850/1900/1715mm, the wheelbase reaches 2900mm, the positioning of the medium-sized MPV, the car uses a standard 2+2+3 seat layout, but the only small drawback of the Fengxing Yacht is the use of side door design, rather than the design of the sliding door.
The design of the rear part of the car is very in line with the current aesthetic trend, the stylish through taillights are not absent, very recognizable when lit, equipped with spoilers on the top of the car, and the exhaust layout adopts a hidden design.
In terms of interior, the Fengxing yacht adopts a wrap-around design style, the new car in the central control area is also equipped with wood grain trim, in addition, in the seat part of the Fengxing yacht also uses a high-touch NAPPA leather zero-pressure seat, its main driving position supports 10-way electric adjustment and provides heating, ventilation and massage functions, it has to be said that the loading of these equipment makes the interior of the car a lot of sense of grade, as for the interior layout, the front bump Jun also mentioned that it is a 2+2+3 layout, and the first of the Fengxing yacht, Two rows of seats can support 180 ° flat, and one or two rows of spacing up to 930mm, two rows of seats can slide forward and backward 200mm, left and right lateral movement of 160mm, in addition, in the second row of independent seats, also equipped with armrests, thick headrests and other comfort settings, in addition, the third row of seats can support proportional reclining, after the reclining can achieve a full flat mode, of course, such a design also allows the storage space to be further enlarged.
In terms of power, Fengxing Yacht matches Mitsubishi's latest 1.5-liter turbocharged engine, which has a maximum power of 197 horsepower, far exceeding the conventional level of the same displacement engine, and the fuel consumption is only 6.6L/100km. In terms of transmission, it may be matched with a 7-speed wet dual-clutch transmission.
With the most stringent quality assurance system, we ensure that the quality of popular yachts is upward
In addition to seeing the appearance of the product, from the quality of the new car, the popular yacht is a new work that gives consumers a commitment to quality. At the same time, Fengxing Yacht shows the responsibility and responsibility of Dongfeng Fengxing as a Chinese brand in terms of quality. The super cubic EMA architecture created by Dongfeng Fengxing against the joint venture brand won the first place in CCPC and CCRT in 2021, and the gold medal of the WIDC Driving Assistance Competition, realizing the great leap in the product experience of Fengxing Yacht. Dongfeng Fengxing based on the most stringent HQRS quality assurance system, the establishment of LQ-PES new product development management system, in the "2021 new car quality report", Dongfeng Fengxing to the new car hundreds of failures of the standard of 117, far better than the average market segment, but also greatly exceeded the average level of the joint venture brand, to achieve a great leap in the quality of Fengxing yacht products.
I have to say that the high quality of Fengxing Yacht shows dongfeng Fengxing's intentions and investment in family cars.
Write at the end:
I have to say that the hot sales of Lingzhi in the past 21 years have allowed us to see the comprehensive performance of Dongfeng Fengxing in product strength and marketing power, and the appearance of Fengxing Yacht not only allows us to see Dongfeng Fengxing's intentions for young consumer groups, but also lets us see Dongfeng Fengxing's determination to explore market segmentation, I believe that the official arrival of Fengxing Yacht in the future will meet the needs of target users for multi-scene cars, let us look forward to its arrival together!
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