On April 15th, Dongfeng Fengxing and star daddy Tian Liang held the "Yacht Class 7 Family Car" Online Live Broadcast Debut Conference at the Nansha Yacht Club in Guangzhou. Breaking through the traditional model, the event pioneered the live broadcast of yacht parties, and presented an ingenious and surprising audio-visual feast for the audience through immersive experience interaction, exciting water appearances, and the perfect interpretation of Tian Liang's yacht life.
The press conference will be developed into a party form, and the popular yacht will "ride the wind and waves"
Since the announcement of the name at the Guangzhou Auto Show last year, Fengxing Yacht has quickly become the most concerned model in the field of 7-seat family cars. The Dongfeng Fengxing with the theme of "Tian Liang's Yacht Party" to create this debut and release event, by the whole network 123 media linkage live broadcast, the number of online viewers as high as 207,000, the number of audience interaction has reached the level of the top internet celebrity live broadcast. The innovative form and ingenious content have made the attention of the popular yachts rise again and stand out in the automotive circle.
At the beginning of the party, Olympic champion Tian Liang, as the chief experience officer of the yacht, took the lead in making an appearance, interacting with 200,000 spectators online, and warmly inviting the majority of netizens to witness the unlimited yacht life.
As the protagonist of the party, the water debut ceremony of the popular yacht became the biggest attraction of the live broadcast. Accompanied by dazzling lights and exciting music, a sparkling waterway on the scene became the focus of the whole scene, and the Fengxing yacht "stepped on the waves" from the water, symbolizing that the big family travel has entered the yachting era, and reflects the determination of Dongfeng Fengxing to adhere to innovation and create a new era of Chinese brand family cars.
After that, Zeng Qinglin, general manager of Dongfeng Liuzhou Automobile Co., Ltd. Passenger Car Sales Company, delivered a speech, "Fengxing Yacht is the first 7-seat family car under Dongfeng Fengxing, shouldering the mission of bringing high-quality life to users. "As a new product, Fengxing Yacht undertakes the important task of Dongfeng Fengxing entering the home market, and its strategic position is self-evident. He also stressed that "China is popular and popular in China." Fengxing Yacht is based on the responsibility and responsibility of Chinese brands, with light luxury experience, leading The Chinese family travel into a new era. This is the voice of Dongfeng, hoping to create a new benchmark in the industry with the strength of Chinese brands.
At the press conference, based on the "2022 China National MPV Market Insight Report", iResearch consulted representatives and guests deeply analyzed the market background of the home MPV development environment, consumer behavior habits, product development trends, etc., and asked Dongfeng Fengxing from the perspective of the industry and users, and praised this new product of "made for home" after fully understanding that Fengxing Yacht is a family car that best understands a new generation of young families.
The perfect combination of versatile space and driving comfort lights up the "yacht travel life" for users.
Dongfeng Fengxing takes "intentions, let users enjoy travel" as its brand mission, and comprehensively meets the travel needs of Large Chinese families. Fengxing Yacht is positioned as a "yacht-class 7-seat family car", with the image of a subversive, bringing yacht-class enjoyment to family travel, and through the perfect integration of driving comfort and changeable space, it creates a personalized, multi-scene, more exquisite and high-quality travel life for users.
Repeated emphasis on product labels may not really be able to get the user's recognition, but through the driving experience of "Chief Experience Officer" Tian Liang, it truly reflects the "yacht-class 7-seat family car" from the user's point of view. Tian Liang's yacht new life shows the unique reclining mode of the first and second rows of Fengxing Yacht, the large and flexible interior space, excellent power and fuel economy, and also shows a beautiful picture of a happy life for the family, further conveying the value proposition of "changing space life evolved by you" of Fengxing Yacht.
In the party, Fengxing Yacht also used travel scenes to create four theme exhibition areas such as bustling city, sunset beach, parent-child paradise, and wild camping, combined with immersive stage performances, to perfectly interpret the "happy yacht life". This also means that Fengxing Yacht will become a close partner for users and their families to open a new way of life, leading users to appreciate the beautiful meaning of life.
With the attitude of a yacht, let the court travel into the yachting era
The launch of the live broadcast of Fengxing Yacht is the landmark node of Dongfeng Fengxing's entry into the 7-seat family car market, and the innovative form of activities and rich scene interpretation shows the determination of Dongfeng Fengxing to make bold breakthroughs and innovate. It is believed that Fengxing Yacht can meet the needs of users with multi-scenario car use with strong product strength, so as to surpass the comfort and enjoyment of the automobile category and provide users with a "yacht-class" travel experience. The whole family travels to drive a yacht, so that the court travels truly into the yachting era.