The athletes have made historic breakthroughs in China's sports industry on the field; Hongqi has also made historic breakthroughs for Chinese brands and Chinese cars under the field!
Author 丨Lu Shan
Edited by 丨 Dahua
Produced 丨 Automan Media
An ice and snow feast has brought us closer to ice and snow sports.
Figure skating, skiing, steel frame snowmobiles... A series of wonderful competitions not only made the Chinese audience feast their eyes, but also the Chinese team also created the best result in history with a score of 9 gold, 4 silver and 2 bronze, changing the historical situation of China's "strong summer and weak winter".
1
Break records
Chinese sports are backed by Chinese brands
We love snow sports, but we don't know much about it. Even, many people have always believed that snow sports are the tradition of those high latitude countries in Northern Europe.
In fact, China is the true home of ice and snow sports. The Altay region of Xinjiang is internationally recognized as the "origin of human skiing". The earliest petroglyphs of ice and snow hunting in Altay date back 10,000-30,000 years, at least thousands of years ahead of later countries such as Finland and Norway.
Image source: The Paper
From rock paintings to ice frolics, China has not only a history, but also a heritage for ice and snow sports. Even in the Qing Dynasty, ice and snow sports were not only a sport and entertainment, but also an assessment standard for the national military strength.
However, since entering a new era, it is also an indisputable fact that the momentum of Ice and Snow Sports in China is not strong. Due to the relatively weak foundation, the achievements of ice and snow sports on the mainland have been difficult to break through. At the same time, due to the relatively narrow audience, ice and snow sports have not become the fragrant food supported by capital sponsorship like summer sports.
The reasons for this are manifold.
On the one hand, ice and snow sports are inseparable from ice and snow, and for the southern regions of China that do not freeze all year round, ice and snow sports lack a natural mass base.
Snow sports, on the other hand, look good, but the barrier to participation is high. Not only does it require a natural environment, but it also requires a variety of equipment. Ski suits, sleds and other equipment often cost thousands of yuan, and steel frame snowmobiles are purely professional projects, and ordinary people have no opportunity to contact them.
Image source: Xinhua News Agency
Audience and capital complement each other. Due to the narrow audience, ice and snow projects have not been enthusiastic about capital in the past. Taking the automotive industry as an example, the sports sponsored by major automobile brands are very extensive, but the ice and snow projects are only involved in a few joint venture luxury brands.
In China's sports industry, it is obviously unrealistic to count on the support of foreign brands. If China's ice and snow sports want to grow and develop, the help of local enterprises and independent brands is the most effective support.
In the past, China's independent brands were indeed not enough to bear this heavy responsibility, whether from the perspective of brand power or product strength. With the continuous strengthening of independent brands, this situation has now been broken. Rooted in the northeast, China's FAW has become the best choice to support ice and snow sports.
As a representative of China's national automobile brand, FAW Hongqi is committed to realizing the dream of "a better life and wonderful travel" for the majority of consumers, and has never forgotten to shoulder the heavy responsibility of supporting the cause of the mainland's sports power.
In 2021, New Hongqi specially planned the delivery of H9 in honor of sports heroes and honored the glory athletes, and announced that it will present H9 to China's ice and snow glory athletes. This move has won wide acclaim and praise, showing all sectors of society the determination of the new red flag to help the sports cause.
At the same time, New Hongqi has also carried out a series of innovative cooperation with the State General Administration of Sport with all-round in-depth support, including signing a cooperation agreement with the Winter Sports Management Center of the State General Administration of Sport, officially becoming a strategic partner of the Chinese snowmobile national team, the steel frame snowmobile national team and the bobsleigh national team, fully supporting the development of the national ice and snow sports industry.
2
Make history
Helping sports demonstrate brand responsibility
On April 16th, faw-hongqi and the winter sports management center of the State General Administration of Sport jointly held the "Mission Sharing, Glory Peer - Delivery Ceremony of China Glory Athlete Hongqi Luxury Car" at the Beijing Capital Gymnasium.
Wu Dajing, Ren Ziwei and other ice and snow glory athletes accepted the keys and certificates of the red flag car issued by Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., and Ni Huizhong, director of the Winter Sports Management Center of the State General Administration of Sports, and officially became the owner of the Hongqi H9 and became the glory members of the Hongqi Riders Association.
Speaking of the original intention of the new red flag to support China's ice and snow sports, Chen Xu said that one of the most important reasons is "heavy responsibility".
Hongqi entered the civilian market, and its sales increased 63 times in 4 years, with nearly 700,000 Hongqi car owners. The fundamental driving force is to think about the mission and responsibility of making the national brand bigger and stronger. Finally, he solemnly promised: "Wherever the Chinese team goes in the future, the red flag's guarantee service will be opened!" ”
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd
In addition to the responsibility mission and geographical factors, FAW Hongqi supports China's ice and snow sports, and there is a deeper reason, that is, with the deepening reform of China FAW and important results, the FAW Hongqi brand has successfully achieved revival, and they finally have the strength and courage to play this role.
Take the Hongqi H9 presented to the athletes of sports glory this time, as a new benchmark for the domestic C+ class luxury flagship sedan of "Five New Hongqi And Nine Ding Works", the Hongqi H9 luxury car integrates five beyond innovation, nine top technologies, its unique "Shang Zhi Yi", "Chinese new noble refinement" of the new design language and "Oriental Artistic Conception" cockpit, as well as the flagship advanced technology chassis and powertrain platform, the first intelligent network technology Smile 1.0 and exclusive national vehicle safety, etc. All have reached or even exceeded the technical level of the same level of joint venture luxury brands.
As Hongqi "old owner" Wu Dajing said: "From seeing the H9 to the test drive H9, I have been very much looking forward to this luxury flagship of my own brand, eager to be able to drive it as soon as possible and take my family to enjoy the joy of travel." As a son and daughter of China, I am proud of the national brand of Hongqi in China, and I am proud of hongqi's brand status and excellent product quality. ”
The silver and bronze athletes of the Tokyo Summer Sports Event who previously received the right to use the H9 for one year, through a year of experience, were very satisfied with and even surprised by the performance of the Hongqi car, and expressed their hope that they would buy the H9 after the end of the use right.
As China Ice and Snow Glory Athletes become elite owners of Hongqi, the flagship label of Hongqi H9 and the national attribute of Hongqi brand will be further established, once again highlighting Hongqi's national car style as an excellent representative of national brands.
Another group of glory athletes officially became the owners of Hongqi H9 and joined the "Riders Association with the highest gold content" of Hongqi, which will undoubtedly continue to strengthen the respected status of Hongqi in the hearts of the Chinese people, shape the image of the times of the Hongqi car owner group "walking with the country", and inject a strong sense of national feelings into the vision of "wonderful travel and beautiful life".
Chinese brands full of emotional memories, constantly surprising product quality, making people full of proud car experience, so that such a car donation activity has achieved its due meaning. For the first time, Hongqi's car donation made athletes really fall in love with our Chinese car, and also made them feel sincerely proud because they drove Hongqi.
The athletes have made historic breakthroughs in China's sports industry on the field; Hongqi has also made historic breakthroughs for Chinese brands and Chinese cars under the field!
The proud achievements of the Beijing Ice and Snow Festival not only mark the growth of the mainland ice and snow sports team, but also mark the growing strength of the mainland ice and snow sports, and even more mark the growing strength of the Chinese nation.
As Chen Xu said: Hongqi vows to work together with Chinese sports to develop together and honor the same!
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