【April 14, 2022】Recently, Volvo Cars officially announced the sales data of the first quarter of 2022, and the cumulative sales of Volvo Cars in the Chinese mainland market from January to March have reached 35,560 units, of which pure electric models have increased by 127.4% year-on-year. With the hot sales of Volvo car products nationwide, some models have become difficult to find.
Continue to promote the electrification strategy and constantly open up the road to change
The outstanding performance is inseparable from Volvo Cars' continuous electrification strategy. At the 8th Electric Vehicle 100 Forum held from 25 to 27 March, Mr. Jim Rowan, the new CEO and President of Volvo Cars, delivered a video speech, which was the first time that Mr. Luo wenxiang participated in a public event since taking up his new role at Volvo Cars.
In the video, Mr. Luo elaborated on five clear goals of Volvo Cars' future strategy: Volvo Cars will adopt new sustainable materials to accelerate the electrification transformation and incorporate more advanced safety technologies; Volvo will continue to promote innovative development and become a pure electric luxury car company by 2030; Volvo Cars will continue to strengthen its leading position in new technologies, especially the on-board central computing platform; and Volvo Cars will continue to focus on direct consumer relationships and quickly respond to consumer changes To be the most rapid changemaker, building a unique corporate structure, open technology partnerships and an inclusive corporate culture, while strengthening Volvo's attractiveness and cohesion for its employees.
Jim Rowan, new CEO and President of Volvo Cars
As one of the first traditional luxury car brands to begin electrification, Volvo Cars took the lead in achieving the goal of having electrified models in all car series, and has formed a variety of power products including pure electric models and plug-in hybrid models.
New pure electric products have taken turns to attack, helping sales to climb
At the beginning of this year, Volvo Cars continued to enrich its electrification product matrix, providing consumers with a more diversified product choice, which also led to a steady increase in sales. Not long ago, Volvo XC40 pure electric version of the long endurance version was officially listed, the new car provides two configuration versions, namely Zhiya Sports Edition and Zhizun Sports Edition, the official direct price of 257,000 yuan, using a single motor drive, with a new power battery, bringing lighter quality, longer endurance, CLTC comprehensive cruising range of 529km, for users to expand the city boundaries, providing more diversified travel scenarios.
Volvo XC40 Electric Edition
At the same time, the new pure electric C40, known as the "most beautiful Volvo", is also about to be listed in China, and the new car has been officially launched on April 14. The new pure electric C40 has the highest value of the Volvo brand, and its design not only highlights the personalized trend and distinctive self-style of contemporary young users, but also shows Volvo's unique design language in the future era of pure electricity, and its appearance will not only further improve the Volvo brand electrification product matrix, but also open a new era of Volvo brand electrification era.
Volvo's new pure electric C40
In the context of industry transformation, Volvo Cars will continue to implement its electrification strategy, actively seek change, be at the forefront of the industry, and provide consumers with worry-free travel solutions in a safe, sustainable and personalized way.