On April 13, Changan Ford's new generation of Mondeo was officially launched, launching a total of four models of EcoBoost 245 fashion, luxury, zhizun and ST-Line, with a manufacturer guidance price of 159,800 yuan to 216,800 yuan, and simultaneously launched preferential policies including up to 5,000 yuan replacement benefits, 24 "0" interest rate car purchase financial policies, and 5 years/140,000 km vehicle warranty.
I think that Mondeo suddenly got a lot of attention, or because of the "Martin face" of the previous generation model, it also made Mondeo sell more than 10,000 sales in China at one point. Later, with everyone's gradual aesthetic fatigue, Mondeo's sales after 2018 gradually weakened, and Ford urgently needed a new look of Mondeo to regain consumer attention.
So the new fifth generation of Mondeo came, and indeed brought us a new image.
A new product under a new architecture
Perhaps the image of "Martin's face" is too deeply rooted in people's hearts, and the fifth generation of Mondeo felt a little uncomfortable when it first appeared. But after this period of precipitation, we have gradually accepted its current image. The first potential energy aesthetic concept used on the Ford EVOS has also been successfully transplanted to the Mondeo, and the scaly large-size grille, the narrow and sharp LED headlights, the exaggerated front and rear bumper shapes, and the penetrating taillights all make it have sufficient visual recognition.
These are not just decorations, such as the grille welcome mode. Breathing 3D parametric scale grille When the owner approaches the vehicle, the headlights will be lit in turn, and the grille scale armor will rise and fall like a breath, welcoming the arrival of the owner with a full sense of ceremony. In addition to the rhythm of the grille breathing style and the effect of the through-type headlights lighting up sequentially, the tail light part also has a similar dynamic light language.
At the same time, the body size of the new generation of Mondeo reached 4935×1875×1500mm, the wheelbase reached 2945mm, compared with the old model increased by nearly 10cm, has been close to the size of the C-class car, not only to create a spacious interior space and 520L trunk volume, the body posture is also more slender. The four-door coupe shape and streamlined roof make it show a kind of momentum, not only to achieve a wind resistance coefficient of 0.293Cd, but also to feel the atmosphere of Mustang, and the side lines are extremely smooth. As the first model produced by ford China Design Center, the design of the new generation of Mondeo is still relatively satisfactory.
The new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform - Ford FNV intelligent interconnection full network architecture, equipped with enhanced intelligent central gateway ECG and vehicle OTA upgrade capabilities, which means that many of the intelligent capabilities you think electric vehicles have, Mondeo also has. The 1.1-meter ultra-wide area HD giant screen integrates a 12.3-inch full-color digital LCD dashboard and a 27-inch large 4K central control screen, and the screen is equipped with a virtual artificial intelligent travel partner VPASYNC+ 2.0 intelligent travel interconnection system.
Not only that, the vehicle is equipped with up to 18 functions of the Ford Co-Pilot360 Intelligent Driving Assistance System, including Ford's world's first L2 active driving assistance function BlueCruise, which relieves the pressure of long-term driving. In addition, the new generation of Mondeo is also equipped with the industry's first mass-produced V2L vehicle-to-road coordination system, which is connected to the urban intelligent transportation system, allowing drivers to have insight into the road ahead and alleviating anxiety about unknown road conditions.
At the same time, the new generation of Mondeo has made deep improvements to the chassis and body structure, using ultra-sensitive and lightweight aluminum alloy under the control arm, making the Mondeo steering lighter with a length of nearly 5 meters. The high-safety cage-shaped body design, the 1700Mpa ultra-high strength material for key parts, and the 7 airbags and active spring-up hood further increase the safety of the body.
Increase the amount and reduce the price? Mondeo was furious on the price
If you hadn't paid attention to the pre-sale price of $159,800 to $219,800 announced by New Mondeo last month, you'd be shocked by its price. Yes, the official price is not only really that cheap, but it's also a little lower than the pre-price.
Although this price seems to only reduce the entry threshold compared with the price range of 19.28-226,800 of the previous generation of 2020 models, it should be noted that all the 245 high-power models using the fourth-generation EcoBoost 2.0T engine are listed this time, and the price of the 2020 model only includes the EcoBoost 180 and EcoBoost 200, the real EcoBoost The 245 is priced at 246,800-279,800 on the 2018 model.
This new fourth-generation engine is upgraded based on Ford's many internationally awarded star models, meeting stringent emission standards while providing strong power, maximum power 238 horsepower, peak torque 376 Nm, matching the upgraded 8AT gearbox, with a denser gear ratio setting, 100 km/h acceleration performance can reach 6.5 seconds, and with standard, energy saving, sports three different driving modes, can be switched between "Buddhist commuting" and "combat state".
In this way, this new Mondeo can be described as sincere, at least in terms of power, completely reduced the previous high power to the price of low power, such a price war not only surprised us, but also had an overwhelming advantage in price. If you think about it, as long as 159,800, you can almost buy the previous 246,800 power configuration, saving nearly 100,000. If there is a certain degree of discount in the later stage, it is not impossible to take it for 150,000.
In addition, Changan Ford has also promoted the service of "lifetime warranty of after-sales original parts" for the whole vehicle system, and the warranty scope includes the original parts purchased and repaired by users at Changan Ford authorized dealers since April 13, 2022 (inclusive), covering engines, transmissions, display screens, air conditioning systems, glass, rearview mirrors, grilles, condensers, etc. Coupled with the car purchase discount and the 5-year/140,000 km vehicle warranty, it also further reduces the cost of future cars and increases the invisible cost performance.
The new interior and exterior design, nearly 5 meters long and nearly 3 meters wheelbase, 2.0T high power, equipped with intelligent Internet architecture, such a new B+ class sedan, the price of the new generation of Mondeo is almost difficult to refuse.